Browsing Tag

experience analytics

Contentsquare Platform Innovations Reveal Biggest Opportunities to Grow Digital Results

Contentsquare the leading experience analytics provider, launched new solutions to make sophisticated data-driven decisions more accessible to the digital teams companies rely on for survival and growth. The new Merchandising, Insights and Troubleshooting solutions provide visual analysis and granular recommendations based on the fullest set of variables influencing digital consumer behavior including content, UX, performance, product, and competitive pricing. According to Contentsquare's 2020 Digital Experience…

TechBytes with Aimee Stone Munsell, CMO at Contentsquare

What is the most contemporary definition of Customer Experience? And why is Contentsquare the “most complete” platform on the market for this sector? When defining customer experience, it’s so easy to think purely in terms of post-sale satisfaction. As a result, many brands get hung up on the idea of CX measurement as little more than just customer surveys and Net Promoter Scores. While these methods have their benefits, they all occur after a customer’s journey is complete. As such they cannot show exactly when or…

Contentsquare’s New Analytics Platform Pinpoints Negative Customer Experiences

New Platform Empowers Digital Teams to Troubleshoot Issues Fast and Innovate More Experience analytics leader Contentsquare launches a major release of the most complete experience analytics platform on the market, helping brands to innovate based on customer behavior across digital channels. Contentsquare now gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements using artificial intelligence. Contentsquare customers can use these recommendations to…

Contentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics

Combination sets the bar for behavioural insights critical to compete on digital experience Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announces it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market. The combined entity serves 600 enterprise clients…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…