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Extreme Reach

CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as COVID-19 Initially Drives Massive Changes in Media…

Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER), the complete asset management solution for TV and video ads. But while the sudden CTV share decline observed…

CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as COVID-19 Initially Drives Massive Changes in Media…

Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER), the complete asset management solution for TV and video ads. But while the sudden CTV share decline observed…

Extreme Reach Strengthens Sales Team with Internal Promotion and New Hires

As VPs, Kevin Crummy and Erik Schear lead national sales team and accelerate industry adoption of AdBridge, ER's Video-First Asset Management Platform Extreme Reach announced that company veteran, Kevin Crummy, and long-time ad tech sales leader, Erik Schear, will lead the organization's national sales team, both as Vice President of Sales, reporting to Chief Revenue Officer, Maegan Buckler. In addition, Allen Nelson has joined the team from Comcast AdDelivery as a Los Angeles-based sales director. These additions, and…

Extreme Reach Production Solutions Names Lisa Gewirtz Director of Marketing and Relationships

ER Production Solutions, the division of Extreme Reach that provides payroll, accounting and labor relations for production casts and crews across the entertainment industry, announced that Lisa Gewirtz has joined the company as Director of Marketing and Relationships. Gewirtz is well-known to her large network of industry contacts as a connector of people and an industry veteran with a passion for growing the community of entertainment production accountants and helping build careers. After more than 25 years at…

TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms

 Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising TVSquared, the global leader in TV attribution, announced its partnership with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The TVSquared and Extreme Reach integration tags every single ad, delivering massive simplification for advertisers, while giving them the ability to track performance at scale across all digital TV content.…

At 50%, Connected TV Hits New High of Video AD Impressions Served by Extreme Reach

With New Insights on Automotive and Direct-To-Consumer Categories, Q2 Video Benchmarks Report Shows Strength of Premium Publishers for DTC Brands While Autos Lag Behind in Adoption of CTV Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay.  It now accounts for a full 50% of all video ad impressions–twice that of mobile–according to the latest Video Benchmarks report from Extreme Reach (ER), the complete asset management solution for TV and video ads. This marks the fifth…

Extreme Reach Names Catherine D’Amato Vice President of Compliance

Former PwC Process Assurance and IT Audit Services Director to Lead Ad Tech and Product Compliance Extreme Reach (ER), the complete creative asset management solution for the ad industry, announced that Catherine D'Amato has been appointed Vice President of Compliance, a new position in the company in which she leads the compliance team and has responsibility for all matters related to current and future compliance functions and planning. Her oversight includes internal reviews, coordination with industry groups and…

Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going…

Impact of CTV's surging popularity includes highest-ever completion rate and longer ad length With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company's platform, AdBridgeTM, and specifically its proprietary video ad server, the report highlights the…

Extreme Reach Launches AdBridge for Sellers, A New Ad Distribution Platform for Sell-Side Teams and Their Advertising Partners

Solution simplifies the complexity caused by today's fragmented viewership; taps into AI capabilities within VAST tags Extreme Reach (ER) announced the launch of AdBridge for Sellers, a solution built to address the challenges faced by programmers and ad operations teams in a content-everywhere world. The viewer expectation of finding content they love on a myriad of screens and platforms has added tremendous complexity to sell-side workflows as teams look to ensure that quality ads align with quality content…

Extreme Reach Launches AdBridge, the Complete Creative Asset Workflow Solution Designed for the Next Era of Brand Storytelling

Platform Integrates Every Path and Process Required to Manage and Move Creative at the Speed of Technology Extreme Reach (ER) officially announced the launch of AdBridgef, a creative asset workflow platform designed to automatically prepare and seamlessly connect all creative with any media placement across today's complex landscape—and position marketers to capitalize on the expanding storytelling opportunities ahead. AdBridge is the only solution that integrates asset preparation, TV delivery, video ad serving,…

Extreme Reach Taps Addressable TV Expert James Shears to Spearhead Growth of Advanced Advertising Services in its Proprietary Platform,…

Extreme Reach announced that James Shears, former General Manager of The Trade Desk’s Advanced TV practice, has joined the company in the role of VP, Advanced Advertising. A recognized expert in the emerging programmatic TV space, James brings to the company a wealth of knowledge and industry relationships that will accelerate Extreme Reach’s growth in the market. He rounds out the leadership team reporting to Chief Revenue Officer Matt Timothy, that supports AdBridgeTM, the company’s complete creative asset management…

Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report

Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme Reach, the complete creative asset management solution for the ad industry, released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad…

Extreme Reach Wins Silver and Bronze Awards in 15th Annual Stevie Awards for Women in Business

Chief Human Resources Officer Jennifer Wambold honored with Female Executive of the Year and Product Director Sharon Pidgeon as Employee of the Year Extreme Reach, the complete creative asset management platform for the ad industry, is proud to announce that two team members were honored at the Stevie Awards for Women in Business. Chief Human Resources Officer Jennifer Wambold was awarded Silver in the Female Executive of the Year category. Sharon Pidgeon, Product Director, was awarded Bronze in the Employee of the Year…

Extreme Reach Wins Bronze in Two Categories of 2018 Stevie International Business Awards

Best New Software Product/Service: Asset Management Solution Extreme Reach announced two award wins in the 15th Annual International Business Awards. The company's cloud platform for managing and delivering TV and video ad creative was recognized with a bronze Stevie award in the category Best New Product or Service of the Year - Software - Asset Management Solution. Chief Human Resources Officer, Jennifer Wambold, won bronze for Human Resources Executive of the Year. This year's International Business Awards received…

Video Ads on Connected TV and Premium Publisher Properties Have Best Performance, Reveals Extreme Reach Q2 Report

Quarterly Analysis of Digital Advertising Benchmarks Reveals Trends Driven by Increased Cord-Cutting, Demands for Trust and Brand Safety Video advertising technology provider Extreme Reach released its Q2 2018 Video Advertising Benchmarks Report, offering brands and agencies up-to-date insights based on key performance metrics. This most recent analysis of data on click-through, completion and viewability rates as well as bot traffic and time spent by device used (i.e., desktop, mobile, tablet and connected television…

Broadcasting and Ad Tech Veteran Bunker Sessions Joins Extreme Reach to Spearhead Sell-Side Business Expansion

Recognized Innovator in Broadcast, Cable and Telecom Brings New Vision to Strengthen Company's Comprehensive Video Ad Workflow Solutions Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent and Rights management, announced that broadcasting and advertising industry veteran Bunker Sessions has joined the company as VP of Sell-Side Solutions. With over 25 years of experience driving innovation for broadcasters, cable companies and the advertising industry, Sessions is spearheading the…

Tim Conley Elevated to CEO of Extreme Reach

Jorge Martell Promoted to Chief Financial Officer; Jennifer Wambold Named Chief Human Resources Officer Executive Promotions Position Company for Rapid Innovation Serving Brands, Agencies, the Production Community and Programmers Across Linear TV, Advanced TV and Online Video Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent and Rights management, today announced promotions on the company's leadership team, including the appointment of Tim Conley to the position of CEO. Conley, who…

Extreme Reach’s Source Creative Acquires shots, a Global Platform for Curated Advertising Creative and Industry News

Deal Adds Significant Value to Source Creative's Archival Video Ad Resource, Bringing 10,000+ Commercials, an Extensive Database of Advertising's Top Creators and Decision Makers and a Highly Respected News Organization Source Creative, the leading global information and archival resource of video ads for advertisers, ad agencies and production companies worldwide, announced the acquisition of shots, an international source of news, trends and inspiration for advertising creative. The deal with Media Business Insight,…

Video Advertising Report Reveals Completion Rates at New Highs, Fraud Rates at New Lows

Performance Benchmarks from Extreme Reach Show Positive Trends for Campaign Metrics That Matter for Brands and Agencies in Video Advertising Video advertising technology provider, Extreme Reach has released its Q1 2018 Video Advertising Benchmark Report, bringing brands and agencies fresh insights into performance trends and comparisons for judging campaign success. The report found that the Desktop campaigns have experienced its fourth consecutive quarter of decline. Dropping 41.6 percent compared to Q1 2017, desktop…

Ad Tech Leaders Align on Adoption of Ad Clouds and a Universal Asset Identifier

Extreme Reach, Adstream and Ad-ID Collaborate on Tech White Paper Advertisers and brands are facing an increasing set of challenges when it comes to delivering their video ads across non-linear channels. According to a new paper, the absence of a widely accepted unique identifier for every ad, coupled with outdated workflow processes, is costing the industry millions – in missed opportunities to fulfill programmatic ad requests, delayed campaign starts and hundreds of staff hours wasted on the search for creative assets.…