Extreme Reach

Investment to Accelerate Company’s Growth and Global Expansion Gamut Capital Management, L.P. (“Gamut”), a leading New York-based middle market private equity firm, has announced today that it has signed a definitive agreement…
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Gemma Coffee and Tu Ly-Gowler to support and grow ER’s global ad serving Extreme Reach (ER), the global leader in creative logistics, announced that it has hired Gemma Coffee as Strategic Business Development Director and Tu Ly-Gowler as…
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ER selected from hundreds of submissions from around the world Extreme Reach (ER), the global leader in creative logistics, has been named one of AdExchanger’s Top 50 2022 Programmatic Power Players, Extreme Reach announced . Defined by…
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IP expert will focus on design, implementation and evolution of ER’s Creative Asset Management Extreme Reach, the global leader in creative logistics, has hired Global Rights Management expert Donna Marr as Business Analyst, the company…
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VlogBox, a top CTV app development, distribution, and monetization platform for content creators, is now certified by Extreme Reach (ER), a global leader in creative logistics, to support the ER VAST tags. Due to the partnership, VlogBox…
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Desktop impressions decrease, returning to pre-pandemic level, while 30-second ads reach unprecedented high in history of company’s video ad benchmarks reports The world of digital video advertising is evolving at a rapid pace, and the…
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Two thirds of ads were finished in the edit suite and uploaded to ER less than a week before game day Extreme Reach (ER), the global leader in creative logistics, today announced that its team and technology enabled more than 90% of…
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Ad Tech veteran to support expansion in all regions with focus on UK, Australia, Germany, France and Spain Extreme Reach (ER), now together with Adstream as the global leader in creative logistics, announced that it has hired Emma Giles…
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Creative logistics leader advances mission to provide robust, global, end-to-end omnichannel activation solution for marketers Extreme Reach (ER), the global leader in creative logistics, today announced the acquisition of attikSpace, the…
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CTV maintains largest share of volume; mobile app and mobile web make gains Video ad impression mix by destination type remains consistent across the ecosystem, according to the latest findings from Extreme Reach (ER), the global leader in…
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Advertising, Analytics and Rights Management Leader Also Earns Continued Accreditation for Desktop, and Mobile Web Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and streaming…
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Partnership simplifies the activation of CTV/OTT plans within omni-channel campaigns by eliminating widespread pain points of sourcing and preparing creative Extreme Reach (ER), the global advertising, analytics and rights management…
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Mobile Web and Mobile App See Small Gains as percent of overall impressions mix Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and streaming video, today announced the…
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Extreme Reach recognized as one of the top tech providers in two categories: Video/CTV/OTT and Measurement & Analytics Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and…
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Extreme Reach (ER), the complete global asset management solution for TV and video ads, announced their approved status as the latest independent ad server to join IAB Europe's Transparency and Consent Framework (TCF). In joining the TCF,…
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Unified Global Platform Simplifies Activation of Multichannel Campaigns for Marketers, Agencies and Regional Partners Extreme Reach today announces the close of its acquisition of Adstream, creating the first and only independent global…
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Centralized creative asset management, video ad serving, TV/CTV/OTT delivery, talent & rights management, and associated real-time data, transforms end-to-end marketing workflow worldwide, easing burden of legacy processes not built for…
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With the certification, Extreme Reach remains committed to creating safe environments for advertisers and their creative assets Extreme Reach (ER), the complete asset management solution for TV and video ads, today announced that it has…
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With 20+ years of experience, including roles at Interwoven, Oracle and OpenText, Michael Snow joins ER as Director, Product Marketing, Creative Asset Management Extreme Reach (ER), the complete asset management solution for TV and video…
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Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic Video ad impressions on connected TV…
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