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Want To Combat Facebook’s News Feed Changes? Read ListenFirst’s State of Social TV Report

Tv Social Branded Content up 30%, Facebook Organic Reach down 40% for Media Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, recently released its State of Social TV report with key insights into Facebook's organic reach, how consumers are engaging with TV properties on social media, audience make-up of consumers engaging with TV properties, and the rise of social branded content as a new advertising opportunity. ListenFirst's report reveals that in 2017 Instagram took over…

Fospha Announces $7.4 Million in Funding; Ex-Google Chief Joins Board

Fospha, the leading provider of marketing attribution and optimization software, announced they have raised £5.3m ($7.4m) in funding led by the venture builder Blenheim Chalcot. Dan Cobley, former Google MD of UK & IE and a managing partner at Blenheim Chalcot, has also joined the board. The new funding will be used for acceleration of product innovation and expansion of the company's Customer Success, Sales and Marketing functions. As companies adopt an increasingly broad multi-channel strategy and…

TapToBook Unveiling Its AI-Driven Digital Marketing Platform for B2C Businesses

The AI-Driven Platform from TapToBook Also Features a Sales Chatbot that Provides a Two-Way Chat Support to Convert Customer Questions into Sales A leading Customer Engagement tool provider, TapToBook, is releasing its AI-driven multi-channel digital marketing platform for the B2C market. The retail services industry continues to shift their marketing budget away from traditional print and TV ads towards the multi-billion dollar market for Digital Marketing tools, such as Email Marketing, Google Adwords, Facebook, and…

Outbrain Launches ‘Sphere’ for Unbiased Audience Development

Sphere by Outbrain to Help Publishers Collaborate and Build Direct Connections with their Audiences Leading premium discovery platform, Outbrain, has unveiled Sphere. Sphere by Outbrain is an innovative audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers while reducing their reliance on Facebook. CNN, Meredith Corporation, Penske Media Corporation and Getty Images are among the premium publishers to have signed on with Sphere as founding…

OTT Explosion Provides Safe Platform For Marketers

The topic of OTT Explosion was a dominant force at CES this year. Maybe not as the unequivocal future of video programming, but at least as an offering on par with cable and satellite offerings. We know OTT’s been growing quickly in recent years (users doubled in 2017), so its prominence is no surprise. Pulling even with “traditional TV” is the surprising development, however, as the stage is now set for streaming to change the conversation around advertising as well. OTT now migrates from a side bucket of digital spend…

Digital Content Next Report Finds Facebook, Google Experiences Together Account for Less Than 5% of Total Digital Revenue for Publishers

Video Revenue Drives Growth for Publishers; Snapchat's Ad Product Portfolio Is Failing Publishers A research report released recently by trade association Digital Content Next (DCN) – the "DCN Distributed Content Revenue Benchmark Report" – offers in-depth insights into how Facebook, Twitter, Snapchat, YouTube and other platforms are partnering with premium digital publishers to attract users and grow advertising revenue. As the only trade association exclusively dedicated to trusted, high-quality digital content…

Retargeting Ad Company Zigglio Wins Facebook’s 2017 Accelerator Program

Zigglio's Offering of Inbound Caller Retargeting for Phone Call-Driven Businesses Wins Facebook's Accelerator Program Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, is Facebook’s 2017 Accelerator Program winner. After an expansive worldwide search to find and nurture the most innovative ad-tech companies on its platform, Facebook chose Zigglio as one of three companies in September for their “Growth Track” program of the H2 2017 class. The selection…

Blueshift Launches Predictive Audience Syndication for Facebook

New Release Enables Marketers to Integrate Facebook Custom Audiences into Cross-Channel Marketing Blueshift, the leader in Artificial Intelligence (AI) Powered Cross-Channel Marketing, announced Blueshift Predictive Audiences for Facebook. Using Blueshift's AI, brands can now optimize their ROI on Facebook and drive 1:1 customer experiences.  The latest release extends Blueshift's Cross-Channel Platform that already supports channels like Email, Mobile Push notifications, SMS, and Websites. Marketers can now use…

Clinch For Facebook Enables Marketers to Personalize Videos to Generate More ROI

Company Completes Facebook Marketing API Accelerator Personalization has been the biggest marketing breakthrough in 2017, however, personalizing digital video has remained elusive to advertisers, particularly on one of the largest digital advertising platforms, Facebook. To address this need, Clinch, a creative technology company that powers dynamic, personalized video advertising, announced the launch of "Clinch for Facebook", a video personalization engine built specifically for the social network, as well as…

Mobile Marketing Association Germany Boosts Board Membership

The Mobile Marketing Association (MMA) Germany Announces the Addition of Leading Companies to Its Board Including Verve and Walldecaux The Mobile Marketing Association (MMA) Germany recently announced the addition of leading companies to its board including Verve, a leading location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes, and WallDecaux, outdoor advertising giant and part of the JCDecaux Group, the largest Out-of-home (OOH) advertising corporation…

Tweet Your Way to Success: A Guide to Social Media Marketing & Strategic Thinking

Managing a Twitter, Facebook, LinkedIn or Instagram page is a more simplistic piece of implementing a marketing strategy – right? Wrong. Although sending out tweets and posting on Instagram might be as straightforward as hitting a button and waiting for the likes to roll in, what many companies struggle with is creating content that aligns with the brand’s overall marketing objectives. And, even if your likes are reaching the 1,000s, are you really reaching your target market? The truth is, branding efforts can go awry…

Facebook News Feed Update: Will the Revamp Add to your ‘Price of Opportunity’?

Person-To-Person Interactions Are More Valuable That Person-To-Post Interactions; Latest Facebook News Feed Update Aims to Increase Relevant Content Engagement Last week, the CEO of Facebook Mark Zuckerberg announced a major change to one of their most marketable product, News Feed. In his social media post, Mark declared that the Facebook users would see less of marketing and retargeting content from like posts from "businesses, brands, and media. And, the public content you see more will be held to the same standard --…

Technology and Transparency: The Growing Horizon of AI, Cybersecurity, Blockchain and the Battle Against Ad Fraud

“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer technologies in marketing, sales, and advertising. Untangling the bits and pieces of what's to come in 2018, we bring insights from senior executives at Blis, HIRO Media, LiveWorld, PandaDoc, and CrossInstall. Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service…

Navigating Facebook Advertising Landscape for the Holiday Season

While all channels are important for brands to consider during holiday marketing efforts, Facebook, in particular, has been a top performing option for many. However, competition for holiday spend is steep, so it’s in brands best interest to get to know the ins and outs of how to best optimize their Facebook holiday campaigns to not only achieve better ROI but also drive more online traffic. Mobile, Mobile, Mobile “Mobile-first” is our way of life. US consumers spend an average of over 3 hours on mobile and 50 minutes on…

VIX Rides the Surge of Massive Video Adoption Reaching Its Largest Digital Audience Ever

Platform Ranks Among the Largest Video Views, Per Nielsen’s Digital Content Ratings Report VIX, one of the largest multi-cultural video publishers globally, has announced that it currently reaches 67.5% of all multicultural and 64.8% of all millennials on Facebook (57.3 million), per Facebook’s Touchstone Report covering Q2 of 2017. Additionally, VIX ranks fourth among media brands with the largest video views, according to the latest Digital Content Ratings report from Nielsen. Read More: Dentsu Aegis Network Acquires…

Iconosquare launches new Facebook analytics tools

Iconosquare, Best Known for Its Instagram Analytics Platform, Expands to Facebook Iconosquare, the social media analytics platform, has launched a new suite of Facebook analytics for social media marketers. Iconosquare for Facebook will allow marketers to track the performance of their Facebook Page metrics and Instagram marketing efforts from a single analytics hub. Iconosquare is best known as a market leader in Instagram analytics, where its platform of advanced and user-friendly analytics software has helped it…

Are Creative Marketplaces and Dynamic Creative Optimization the Future of Online Advertising?

Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing the face of online advertising with machine learning algorithms that simplify the process of acquiring high-value users. They simplify user acquisition management by automatically optimizing placement, audience targeting, bids and budgets. Facebook’s Dynamic Creative allows advertisers to further automate creative testing workflow and performance by dynamically…

Employee or robot?

5 Ways Artificial Intelligence Can Support Your Business Today Artificial Intelligence (AI) has for decades been the subject of science fiction and fantasy films. But we’ve come a long way since ‘Skynet’. Only a few months ago, Facebook deactivated a chatbot project, as the bots had developed their own language to communicate with each other, making them redundant to the human employees ‘in charge’. This is an extreme example though. There are many practical A.I. applications that can support the day-to-day running of…

What Moved the Needle? Conversion Tracking Across Facebook and Google Analytics

With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion online. Facebook undoubtedly has the most comprehensive tracking in the industry, as it can track actual users as opposed to browser cookies. Yet, many advertisers double-check and compare Facebook campaign data with third-party metrics, most commonly Google Analytics. The information is readily available, yet complications arise when advertisers attempt to aggregate and compare…

5 Ways Facebook is Moving to Compete in the Local Search Industry

Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just last week they became the first social site to reach over 2 billion users! However, the social media giant isn’t stopping there. Now, they are setting their sights on the local search industry as well. This isn’t the first time we have heard of Facebook’s attempts to break into the area of local search, but for the most part they have been pretty much off the radar in comparison to sites like…