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Fandom

“The State of Fandom” Report: Insights for Marketers Seeking to Tap Into the Age of Fandom

Fan-first global entertainment platform report finds the average duration of a long-term fandom is nine years and that engaging younger fans across genres and content verticals can be critical to success Fandom, the fan-first global entertainment platform, released its inaugural insights report in New York City at FanDNA: Marketing in the Age of Fandomonium. The study, titled, "The State of Fandom", identifies the stages and drivers of fandom and provides critical insights for marketing and media leaders aiming to increase…