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Fanplayr

Fanplayr Acquires Japan-Based Jamu Inc.

Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan. The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc., which dates back to 2012 and has been profitable for both companies. Jamu was founded that year by former Reuters colleague and investor in Fanplayr, Hideaki Ueda, who commented, "Expansion to Japan has been a reliable source of growth for successful foreign…

Fanplayr Announces Product Recommendations Offering

Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. The addition of Product Recommendations is an intuitive next step in the development of Fanplayr's fully integrated approach to behavior personalization and real-time responsiveness. Fanplayr is an early adopter utilizing Recommendations AI through the Google Cloud Platform. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities…

Fanplayr Partners with PFG

Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, recently closed a funding round from Partners for Growth (PFG) to support significant growth in its business and customer base. PFG is pleased to announce the transaction with Fanplayr is an investment from its recently closed 6th global specialty lending fund, focused on providing growth capital solutions for emerging growth companies globally. PFG worked on the transaction from its offices in Australia and the San Francisco Bay Area,…

Fanplayr Announces Strategic Expansion to Accommodate Growth

Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, announced major changes to support significant growth in its business and customer base. The company specializes in "converting online users into buyers" using analysis of shoppers' online behaviors. "As the pandemic takes its course, consumers are making a more permanent shift to online purchasing," says Simon Yencken, Founder and CEO of Fanplayr. "Retailers are allocating more dollars to their online strategies. They are also getting…

Fanplayr Expands Office in New York City

E-commerce behavioral data experts expand to support U.S. and global clients Fanplayr, a global leader in e-commerce intelligence, announced it has expanded its office in New York City to service and support a growing client base in North America. Joining the Fanplayr team to support these clients is John Matzelle, a sales director with experience across diverse industries and a keen understanding of the challenges of driving online sales, and Emile Goldstein, an expert in digital data, most recently working for…

Fanplayr is Keeping Your Customer Data Secure Through SOC 2 Compliance

Committed to Protecting Their Clients, Fanplayr Becomes Certified to Safeguard Sensitive Data Based on the AICPA’s Trust Services Criteria Fanplayr, a leader in helping e-commerce merchants optimize and improve their conversion rates, announced that it has completed its Service Organization Compliance (SOC 2) audit for its e-commerce Optimization System. Established by the American Institute of CPAs (AICPA), SOC 2 outlines standards for management of customer data using five “trust service principles”—security,…