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Interview with John Nash, Chief Marketing and Strategy Officer, RedPoint Global

"A marketing leader needs to realize is that the best marketing comes from a blend of art and science; the better the science, the better use of the art." Tell us about your role and how you got here? What led you to be a part of RedPoint Global? As Chief Marketing and Strategy Officer, I lead marketing and product strategy initiatives with the primary goal of driving growth. My day-to-day involves collaboration with a broad range of internal teams, including marketing, sales, development and the executive leadership…

Interview with Ron Jacobson, Co-founder, Rockerbox

"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to become a customer is very very difficult." Tell us about your role at Rockerbox and how you got here. What inspired you to co-launch Rockerbox? I’m the co-founder and CEO of Rockerbox. I started Rockerbox around four years ago with a former AppNexus colleague of mine, Rick O’Toole, who now serves as Rockerbox’s CTO. Initially, Rockerbox started off as a mobile shopping app. Through a series of events…

TechBytes with Somrat Niyogi, VP Business Development, Clari

Somrat Niyogi VP Business Development, Clari  Clari scooped a major funding round this year, raising $35 million in financing led by Tenaya Capital. Following the funding round in March, the AI for Sales company is offering customers tools that take sales forecasting and leverage AI to add data-driven approaches to refine sales leads. To dive deeper into the core tenets driving Clari’s AI for Sales technology and the immediate roadmap for the Clari product marketing team, we spoke to Somrat Niyogi, VP Business…

Interview with Itamar Benedy, CEO, Glispa

"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user is eventually the decision maker about trending technologies." Tell us about your role and how you got here? What galvanized you to start Glispa? Today I’m the CEO of Glispa. My story starts four and a half years ago when I joined as VP Strategy to lead the company’s transition from an affiliate to an ad tech company. Part of my role was to lead our acquisitions, in the course we acquired Avocarrot,…

TechBytes with Noah Brier, CTO and Co-Founder Percolate

Noah Brier CTO and Co-Founder, Percolate Content Marketing is the new buzzword. The digital transformation has led to the rise of Content Marketing as a form of engaging with prospects. We spoke to Noah Brier, CTO and Co-Founder, Percolate to understand how content marketing platforms could help marketers drive ROI. Tell us about your role at Percolate, the team and the technology you handle. I’m co-founder and CTO of Percolate, a leading Enterprise Content Marketing Platform. It’s a pretty broad role…

Interview with David Elkington, CEO and Founder, InsideSales.com

"The real innovation would come from the way people aggregate and classify data – and the volume and sources of that data." Tell us about your role at InsideSales.com and how you got here. What inspired you to start the company? As the founder and CEO of InsideSales.com, my job is to create a vision, to inspire and to represent the brand and the culture of the organization. I'm also responsible for making sure we're operationally efficient and disrupting our industry in a way that is meaningful to our customers.…

TechBytes with Heidi Bullock, CMO, Engagio

Heidi Bullock CMO, Engagio A woman MarTech champion and CMO of Engagio, Heidi Bullock, attended the ABM Innovation Summit 2018.  We caught up with her to dive deeper into her role as CMO and insights on marketing and sales automation technology, and the key takeaways from the event. What’s the most exciting part of being an influential woman CMO in martech? How easy or hard is it for a woman CMO to manage a Tech company? Well, that is very nice of you to say. I feel a responsibility to help other women – and people…

Interview with Steve Lok, Global Head of Martech, The Economist

"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable revenue engine with an enormous amount of potential growth." What does digital transformation mean to you? Digital transformation is the holistic act – top to bottom, side to side – of a fundamental shift in how business is done in a particular industry or vertical, due to technology enablement. We see this across products, people, and processes – we spend countless resources…

Interview with Caspar Thykier, Co-Founder and CEO, Zappar

"We’re on the cusp of an era when augmented reality can take its place among the communications channels businesses and people regularly use." Tell us about your role and how you got here? What galvanized you to start Zappar? I am the CEO and co-founder of Zappar. My co-founders and I were inspired to start Zappar to democratize augmented reality (AR) technology. We wanted to enable companies of all sizes - whether small businesses or big multinationals - to leverage AR within their commercial and marketing strategies…

TechBytes with Shani Rosenfelder, Head of Content and Mobile Insights, AppsFlyer

Shani Rosenfelder Head of Content and Mobile Insights, AppsFlyer How do you make sure that only real people see your ads? According to a leading source of ad tech reporting, ad fraud costs the industry $8.2 billion a year in the US alone. As advertisers move to digital channels, how should you protect your brand and seek better efficiency and ROI for your ad dollars? We sat down with Shani Rosenfelder, Head of Content and Mobile Insights at AppsFlyer, to discuss the state of ad fraud and the major challenges faced by…

Interview with Samuel Gerace, CEO, Convey

"Instead of just the product or service being the main purchase-driver, customer decisions are being driven by customer service and brand loyalty." Tell us about your role at Convey and how you got here. What inspired you to join Convey after leading a ticketing platform for long? After the last company sold, I decided to do things a bit different to get Convey started. Before I even knew what product or service we were going to build or create, I decided to put my team together first. I gathered the people, we…

TechBytes with Maor Sadra, Managing Director and CRO, AppLift

Maor Sadra Managing Director and CRO, AppLift What is the ‘State of Data-driven App Marketing’ in 2018? Most B2B marketers and tech leaders find this a tricky question, and rightly so. With so much happening in the app industry, especially around mobile marketing and advertising in a mobile-first marketplace, B2B marketing teams are looking to blockchain technology for answers. To dive deeper into how blockchain technology could impact mobile advertising campaigns in 2018, we spoke to Maor Sadra, Managing Director and…

Interview with Kyle Tkachuk, President, CEO and Founder, Clickback

"Leveraging predictive technologies to gather more accurate data points or patterns, or auto-populating through algorithms can help marketers increase their accuracy and reduce manual aspects of different tasks." Tell us about your role and how you got here. What inspired you to start a B2B lead-gen software company? I’d first like to start off by telling you what Clickback does. We are a B2B Software-as-a-Service (SaaS) company located in St. Catharines, Canada. Since we launched in 2010, we’ve helped thousands of…

TechBytes with Omri Mendellevich, CTO and Co-Founder, Dynamic Yield

Omri Mendellevich CTO and Co-Founder, Dynamic Yield While marketers are working harder to improve audience engagement across channels, CX continues to be a big challenge. To better understand the true 'State of Customer Experience’ in 2018 and how marketers can leverage technology for a 360-degree view of the customer, we spoke to Dynamic Yield's CTO, Omri Mendellevich. Tell us about your role at Dynamic Yield and the team/technology you handle. Being the world’s first personalization technology stack comes hand…

Interview with Nikos Acuña, Chief Visionary, Sizmek

"Ideal customers can be defined not just by those who purchase the most, but if they have the potential of becoming brand advocates." Tell us about your role at Sizmek and how you got here. What inspired to be a part of an adtech platform? I’m Sizmek’s chief visionary, a role in which I serve as lead evangelist and spokesperson for the company. In addition to helping agencies and brands develop innovative strategies to impact their business, I am also our resident futurist. My journey took me from broadcast media to…

TechBytes with Ben Tyson, Senior Vice President, StudioNow

Ben Tyson Senior Vice President, StudioNow In their current state, video marketing platforms are gaining massive traction by virtue of a marketer's need for analytics and measurement. To better understand this dynamic state of video technologies and the role of marketing teams in creating mobile-first video personalization, we spoke to Ben Tyson, Senior Vice President at StudioNow. Tell us about your role at StudioNow and the team/technology you handle. At StudioNow, we aim to make content production a more…

Interview with Rhonda Wunderlin, VP, Performance Marketing, Informa Engage

"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify what content is relative and compelling based on datapoints, but then deliver that in both traditional and new channels." Tell us about your role at Informa Engage and how you got here. What inspired you to join Informa Engage? As VP of Marketing Performance at Informa Engage my team supports in-house marketers and their clients with a healthy audience database and marketing technologies and tools to…

TechBytes with Nikhil Hasija, Founder and Chief Product Officer, Azuqua

Nikhil Hasija Founder and Chief Product Officer, Azuqua Are you coping with the surfeit of marketing automation tools in 2018? With so many loosely connected technologies on the offer, marketing teams have a hard time managing these. Nikhil Hasija, Founder and Chief Product Officer at Azuqua, spoke to us about on the dynamic growth of Customer Experience in an Automation ecosystem. Tell us about your role at Azuqua, and the team/technology you handle. I am the founder and chief product officer at Azuqua. I’m…

Interview with Andy Ramm, President and CEO, Alexa Internet

"Marketers invest in content to build and nurture long and fruitful relationships with customers that lead to loyalty and evangelism." Tell us about your role at Alexa.com, and how/why you came to the company. My role at Alexa.com includes building and developing the team, establishing the company’s culture, setting the overall direction and driving day-to-day decision making. I joined Alexa in 2013 because I have a deep affinity for data and analytics. Alexa processes billions of data points daily, and I was…

TechBytes with Eric Berry, Co-founder and CEO, TripleLift

Eric Berry Co-founder and CEO, TripleLift Earlier this month, Google announced its header bidding exchange partners through Exchange Bidding. The partnership community includes TripleLift, a leader in Native and Programmatic advertising. To better understand how advertisers and publishers could benefit from Google Exchange Bidding to monetize their display ad inventory, we spoke to TripleLift's CEO, Eric Berry. Tell us about your role at TripleLift and the team/technology you handle. I am the CEO at TripleLift. The…