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Interview with Chrissie Jamieson, VP Marketing, MarkMonitor

"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset is the most effective way of achieving this."Tell us about your role at MarkMonitor and how you got here. What’s the most fascinating aspect of being a part of an analytics firm? Having worked for several other companies in a variety of marketing roles, I then joined MarkMonitor around 11 years ago to establish marketing in Europe. This saw me responsible for all aspects of strategy,…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

Interview with Tom Pallack, CEO, SITO Mobile

"Location is a critical part of the customer journey and mobile platforms are the catalyst for bringing those insights to life."Tell us about your role and how you got here. What inspired you to be a part of SITO Mobile? As CEO of SITO, I am working day-in and day-out to solidify the company’s position as the premier partner for location-based data. I work with the amazing team here to develop our emerging technology, craft breakthrough initiatives and drive continual growth. My road to SITO involved more than thirty…

Interview with Michele Pilgrim, VP, Integrated Marketing, Delphix

"There is a huge amount of convergence between sales, marketing and advertising with how buyers engage with a brand."Tell us a little bit about your role at Delphix? As Vice President of Integrated Marketing at Delphix, my focus is revenue-based marketing, which encompasses demand generation, integrated marketing and sales in a way that is interlocked with all other aspects of the Delphix business. Ultimately, it’s my goal to build a brand that customers want to interact with and to make those engagements feel seamless.…

Interview with Jeff White, Founder, Gravy Analytics

"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits are a much bigger frontier."Tell us about your role at Gravy Analytics and how you got here. What made you start a Customer Intelligence platform?  Gravy Analytics started in 2011 as a local events discovery company, recommending interesting things to do in your area. Knowing that events are often the greatest indicator of interests and passions, and seeing the gap in understanding what customers do in…

Interview with Mark Bunting, CMO, Rackspace

" Both CMO and CTO are considered key stakeholders and the relationship between the two departments is no longer siloed, but very much collaborative."Tell us about your role at Rackspace and how you got here. What made you join a cloud computing company? While I previously served in an interim CMO role with Rackspace, I threw my name in the hat to be considered for the fulltime position after falling in love with Rackspace’s incredible talent and company culture, broad portfolio of technology solutions and 20 year legacy…

Interview with Bryan Gernert, CEO, Resonate

"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both today and in the future."Tell us about your role at Resonate and how you got here. What prompted you to launch Resonate?  Resonate was started with one simple but powerful idea: understanding people. From Day 1, we’ve been on a quest to understand people at a deeper level than any other company in the marketplace. A lot of companies today talk about being “customer-centric.” But at…

Interview with Liam Galin, President and CEO, Matomy

"The future of mobile advertising is in-app. Consumers today are spending more time than ever before on their smartphones – up to five hours a day."Tell us about your role at Matomy and how you got here. I joined Matomy as President and CEO in 2018 following a long career in technology and global business, with a focus on telecommunications. Before landing at Matomy, I served as President and CEO of Flash Networks, the leading provider of optimization, monetization and security solutions for mobile operators. My interest…

Interview with Mark Robinson, Founder and CEO, deltaDNA

"Increased player engagement with certain ad formats does point to innovation and progression in ad tech, but it also reflects a change in audience behaviors and attitudes."Tell us about your role at deltaDNA and how you got here. What galvanized you to start a Player Relationship Management platform for the Games Industry? Before starting deltaDNA in 2010, I was heading-up a data mining consultancy where I used to help brands like Heineken and Office Depot to harness their customer data and use it to create more…

TechBytes with Mary Pat Donnellon, CMO, CallRail

Mary Pat Donnellon CMO, CallRail Conversation intelligence is a trending topic for B2B sales analytics teams. CallRail, a leading call tracking, recording, and analytics platforms for Sales, provides reliable and powerful conversation analytics that take the guesswork out of qualifying leads. Mary Pat Donnellon, CMO at CallRail, spoke to us about the core tenets driving her company's marketing campaigns on call analytics and the future of CRM and Marketing Automation tools.Tell us about your role at CallRail and the…

Interview with Yuval Ben-Itzhak, CEO, Socialbakers

"Analytics alone can tell a story, but the ability to turn that story into action and business success is what most analytics platforms are still missing."Tell us about your role at Socialbakers and how you got here. What made you start an influencer marketing platform? I joined Socialbakers just over a year ago. I have been working in technology my entire career, with a focus on Cybersecurity and AdTech. I decided to join Socialbakers because of the massive opportunity in the social media marketing space today. Last year…

TechBytes with Krish Subramanian, Co-Founder and CEO, Chargebee

Krish Subramanian Co-Founder and CEO, Chargebee In subscription management and billing, automation can exist at multiple levels. Krish Subramanian, Co-Founder and CEO, Chargebee, spoke to us in detail about the state of automation for SaaS-based subscription and billing management platforms.Tell us about your role at Chargebee and the team/technology you handle. I am the Co-Founder and CEO of Chargebee. Chargebee empowers thousands of global businesses to easily manage subscriptions at scale, automate recurring…

Interview with John Lim, Founder and CEO, linknexus

"Marketers don’t need to understand the tech but need to understand the power of what the tech can do."Tell us about your role at linknexus and how you got here. Starting and growing the digital agency, Life in Mobile, over the past 5 years made me realize that there was a great opportunity for a marketing intelligence platform like linknexus. This linknexus technology was tested and proven with my digital agency for clients like Pepsi, Heineken, and EXIT Realty with the goal to give marketers the freedom to control…

Interview with Josh Mueller, Global Head of Marketing, Dun & Bradstreet

"Creativity and breakthrough ideas are as important as ever, but those that also effectively leverage data inspired decision-making simply perform better."Tell us about your role at Dun & Bradstreet and how you got here. My role is to lead all marketing functions including go-to-market strategy, demand generation, brand, digital, customer marketing, messaging, content, field marketing, sales enablement, events, analytics and operations. I joined Dun & Bradstreet three years ago and was named Global Head of…

TechBytes with Nishant Khatri, VP Product Management, PubMatic

Nishant Khatri VP Product Management at PubMatic In a programmatic ecosystem, the rise of header-bidding and fraud control measures is unprecedented and attracts more eyeballs than any other ad tech solution. Owning your programmatic solutions offers incredible benefits. Last month, leading SSP for digital advertising, PubMatic, unveiled the PubMatic Cloud for Publishers and tech companies. This would enable PubMatic's customers to achieve full transparency and achieve greater control over their programmatic…

Interview with Jon Lee, CEO and Founder, ProsperWorks

"Successful companies manage data better than unsuccessful ones. That said, larger enterprises, by definition, have more data."Tell us about your role at ProsperWorks and how you got here. What inspired you to find a CRM platform? I’ve been an entrepreneur since I was 26 years old. I started an AdTech company that I sold at 28, traveled for a year, and then founded DNA Games which I later sold to Zynga. I decided to start ProsperWorks while I was in between companies and gave some thought to the meaning of my life and…

Interview with Bryan Wiener, CEO, comScore

"Connecting the dots requires a vast data footprint and sophisticated data science that spans all platforms."Tell us about your role at comScore and how you got here. What’s the most fascinating aspect of leading a customer-led measurement firm? I’ve built a 25-year career on navigating companies in highly disruptive industries to positions of market leadership. Given the pace of change in the media landscape at present—and the need for a trusted, independent measurement partner able to account for audiences across…

Interview with Carson Conant, Founder and CEO, Mediafly

"Marketing leaders who can make decisions based on clear data, can move faster and focus on the right things because they know what works and what doesn’t."Tell us about your role at Mediafly and how you got here. I am the Founder and CEO of Mediafly, a Chicago-based provider of sales enablement technology. My objective when I founded Mediafly was to assemble an incredible team of leaders that excel in their unique areas and are passionate about their work. I focus most of my time collaborating with them on the vision…

Interview with Maher Jaber, CEO and Co-Founder, BrandFIT

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us a little bit about your role at BrandFIT? My role at BrandFIT is essentially the visionary and the driving force behind the organization. I saw a need for a business like ours a few years ago and believed it was the right time to jump into this space. That said, I wanted to develop a platform like no other, one that was unique, easy to use, cost-effective, and that would…

Interview with Myles Peacock, CEO, CreativeDrive

"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, and how to fine-tune the delivery of the content they want."Tell us a little bit about your role at CreativeDrive? I steer CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers that include an international team of over 1,000+ filmmakers, motion graphic designers, photographers, app…