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TechBytes with Kelly Jo Sands, EVP, Marketing Technology, Ansira

Kelly Jo Sands EVP, Marketing Technology, Ansira Data-driven, technology-enabled marketing solutions provider Ansira recently acquired Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. We spoke to Kelly Jo Sands, EVP, Marketing Technology, Ansira to understand her thoughts on Digital transformation, attribution and the vast potential of AI/ML in advertising technology.Tell us about your role…

TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…

Interview with Travis Montaque, Founder and CEO, Emogi

"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start a Conversational Content Platform? I serve as the Founder and CEO of Emogi a content engine for communication services that helps people have better conversations whether they’re texting on a chat app, commenting on a post, or sending a video to friends. Partnering with leading…

TechBytes with Liz Gottbrecht, VP Marketing, Mavrck

Liz Gottbrecht VP Marketing at Mavrck Every brand needs its share of influencers, advocates, referrers, and loyalists that people trust. Mavrck, a leading all-in-one influencer marketing platform helps business find influencers and brand advocates across marketing functions to harness the power of social proof at every touchpoint in the customer journey. Liz Gottbrecht, VP Marketing at Mavrck, spoke to us about the power of influencers in B2B and their recent Facebook advertising campaigns.Tell us about your role at…

Interview with Gil Allouche, CEO, Metadata.io

"Machine Learning can vastly reduce the time and effort required to test, extract knowledge, grow and improve your pipeline."Tell us about your role and how you got here? What inspired you to launch an account-based targeting platform? I’m a software engineer turned data-driven growth marketer, I founded Metadata.io to make demand generation easy for non-technical marketers. What do you mean by the AI Operator for Demand Gen? How does it deliver qualified leads into the sales funnel? Metadata’s AI Operator is…

Interview with Tuval Chomut, CEO, Clicktale

"Brands that want to truly stand out will need to optimize every touchpoint along the journey – and the only way to achieve that will be by thinking about the customer experience."Tell us about your role and how you got here. What inspired you to join Clicktale? As the CEO of Clicktale, it’s my role to lead by example, be a positive mentor, and ultimately to make the decisions needed to steer the company in the right direction. That doesn’t just mean following an existing roadmap, it means defining the map and changing…

Interview with Rex Briggs, Founder and CEO, Marketing Evolution

"The biggest driver for the change is the growing awareness that B2B marketing isn’t really that different from B2C marketing."Tell us about your role and how you got here? What compelled you to start Marketing Evolution? I love making marketing and ROI measurement useful to business people. I’ve always been driven by a need to better understand problems and develop innovative solutions. This is a trait that runs in my family. It started with my great grandmother’s work estimating parts for the building of planes during…

Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex

"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI."How did the idea for Simplaex come about? You might call it destiny. Moti (co-founder/CTO) and I met each other in an Ad Tech company in Berlin in late 2014. He joined as CTO and I was hired as a troubleshooter by the advisory board. We both felt that the market would soon make another turn and thus we were challenging the company’s status and future prospects. We decided to talk to all…

Interview with Peter Gillett, CEO, Zuant

"Mobile Lead Capture in a GDPR compliant way is the final frontier to build usable, qualified data at scale."Tell us about your role and how you got here? Well, as CEO, I’m pleased to report that Zuant's normal admin functions and financial governance are both well developed and benefit from the use of some very good and easy to use systems such as Harvest, Xero and Basecamp. This means that I can be fully engaged with Product Development and Sales & Marketing, which are my main interests. The start of all this was…

Interview with Vamshi Mokshagundam, Co-Founder and CEO, Siftery

"I expect mobile marketing spend to grow by double digits each year, in the next decade."Tell us about your journey as a tech-entrepreneur. What galvanized your co-founders to build Siftery? Ayan and I both started our careers in technology just as virtualization and cloud computing were taking shape. As we helped companies understand and adopt these technologies, we had a ring-side view of how they evolved and what drove their success. We picked early the signal of how the emergence of cloud and SaaS models would…

Interview with Zak Pines, VP, Marketing, Bedrock Data

"You need to start with the right insight around your buyers - which comes from the relentless pursuit of insights through customer interviews."Tell us about your role and how you got here? What galvanized you to be a part of Bedrock Data? I run marketing at Bedrock Data. I’ve been working in and with marketing technology for the past couple of decades. I first learned about Bedrock Data in 2012 when some folks I knew at HubSpot founded the company, and back then and today, the problems the company solves for strongly…

Interview with Bryan Cheung, CEO, Liferay

"The foundation always has to be good content. You can’t fake that and you need to invest in content for it to really be good."Tell us about your role and how you got here? What galvanized you to be a part of a Digital Experience Platform? I’m the CEO of Liferay but I often refer to myself as a “reluctant CEO” because it was never my goal to run a company. A group of us started Liferay believing that building a successful company could be a means to serve communities and non-profits through donations, volunteering and…

TechBytes with Sandeep Soman, VP Product and Design, Brainshark

Sandeep Soman VP Product and Design at Brainshark Selling with AI and intelligent assistants could transform the entire sales funnel. Training machines and humans for sales using AI sounds very interesting. Isn't it? However, technology providers are still exploring the best possibilities of coaching virtual agents at the same level (maybe, even more!) as that of human sales reps. AI in sales coaching and enablement is a complex scenario,  yet a delectable one. Therefore, to have a crystal clear idea of how modern…

Interview with Michael Dougherty, CEO and Founder, Jelli

"Most listening of streaming audio is via a mobile device, and over half of broadcast radio listening occurs when the person is out and about, in the car or on the go."Tell us about your role at Jelli and how you got here? What galvanized you to start an ad tech platform for radio stations? My co-founder Jateen Parekh and I saw radio as a huge yet “forgotten” industry, with more listeners than TV. It had a solid business model with more revenue than any digital service, yet there was very little innovation and no cloud…

TechBytes with Oded Karev, VP, Head of Advanced Process Automation, NICE

Oded Karev VP, Head of Advanced Process Automation, NICE Customer experience is now a key factor in any omnichannel engagement. The rise of Artificial Intelligence and Machine Learning has also led to the growth and proliferation of virtual assistants or chatbots. Brands are now leveraging chatbots for a variety of purposes, especially to provide customers with a seamless experience.  We spoke to Oded Karev, Head of Advanced  Process Automation at NICE, to understand the nuances of this trend.Tell us about your role at…

Interview with Nick Worth, CMO, Selligent Marketing Cloud

"Consumers measure the efficacy of brand communications against the best experiences they have regardless of sector."Tell us about your role and how you got here? What galvanized you to be a part of Selligent Marketing Cloud? I co-founded and led a digital agency called Schematic back in 1999. We grew rapidly to 350 people in seven offices and three countries before we sold to WPP in 2007. As the process was ending, I wanted to get involved in data-driven marketing. I believed that data and platforms that leverage data…

Interview with Olivia Bias, VP Marketing, Goodway Group

"There is very little quality, programmatic video on the open exchange available today, and what inventory there is comes at a premium."Tell us about your role at Goodway Group and how you got here. As Goodway’s VP Marketing, I manage a great team of people and oversee all marketing functions including brand strategy, communications, content, campaigns, design, etc.  I’m personally very focused on how we present in the marketplace and tell our story to customers.  I came to this role via an indirect path – I started as a…

TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa

Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today than they did in 2010. The same can be said for digital customer experience, which is now embedded in a Marketer's DNA. Marketing teams now measure their digital competency based on multiple factors, including User Experience (UX), Mobility, Customer Experience Management, Digital Analytics, Big Data, AI, Gamification, Cloud, the Internet of Things (IoT), and so on. To better understand how Virtusa…

Interview with Andy Byrne, CEO, Clari

"By applying AI against a wide variety of sales activity signals, sales teams are able to find patterns, identify risk and leverage predictions to proactively focus resources where they’re needed most."Tell us about your role at Clari and how you got here? What inspired you to be a part of an AI-for-Sales company? My journey with AI began in 2004 at Clearwell, a company I helped start with Venkat Rangan, who is also my technical co-founder here at Clari. This is our fourth company together. It is a wonderful partnership…

TechBytes with Patrick Boch, Director Product Marketing, Virtual Forge

Patrick Boch Director Product Marketing, Virtual Forge GDPR, Customer Experiences, and Inbound Marketing strategies -- they remain the hot topics for global marketing and sales teams. How do big companies stay on top of their game in the post-GDPR era, and what makes the B2B tech-ecosystem so dynamic -- to get an insider's view on these issues, we spoke to Patrick Boch, Director Product Marketing at Virtual Forge.Tell us about your role at Virtual Forge and the team and technology that you handle. Originally I was…