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FIFA World Cup 2018

ZenMate Reports Significant Increase in Traffic and Revenue due to World Cup 2018 and Changes to its Portfolio

VPN Subscriptions Sales Double as the World Cup Continues Zenmate Introduces Ultimate and a New Version of B2B Offering Zenmate Heavily Testing Free VPN Tier in Emerging Markets ZenMate , the leading VPN service provider owned by the internet security and privacy company ZenGuard GmbH, has seen a considerable rise in revenue and website traffic due to the high demand to stream the World Cup. The company's constant efforts to eliminate buffering and improve the overall streaming quality seem to have had a…

Talkwalker Launches Live Soccer World Cup Social Media Dashboard

Best New Resource for Journalists to Find Trending Social Media Stats Around the World Cup With the soccer World Cup kicking off today in Russia, social listening and analytics company Talkwalker has launched a live dashboard and blog that allows journalists to track the highlights of the social media conversation around the tournament. The dashboard is available for journalists to follow all the latest trends taking place on social media. "The United States team may not have made the World Cup this year, but the…

The Role of AI in FIFA World Cup 2018

The countdown to the world’s greatest sporting event ends today. Yes, today the FIFA World Cup 2018 kicks off at Luzhniki Stadium, Moscow.  Even before the event began, the marketing and branding giants began to place their might behind their teams and players (most are celebrities in their own right!). However, this World Cup is steaming around the current Brobdingnagian – Artificial Intelligence! I was baffled by the kind of simulations that poured in from AI/Machine learning labs. Most of them are predicting the likely…

PubMatic, Publicis Media Kick-Off Targeted Private Marketplace for The World Cup

Pubmatic’s Targeted Private Marketplace Solution Offers Heavily Curated, Premium Site Lists Based on Marketers’ Needs PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of an exclusive Targeted Private Marketplace (PMP) with Publicis Media. The self-service tool will create high-quality PMP deals at scale for marketers, based on unique sports audience segments across PubMatic’s premium Asia and global publishers. The exclusivity of this partnership will…

Grupo Imagen Inks Exclusive Partnership With H Code Media

H Code Media Will Represent 100 Percent of Grupo Imagen's Ad Inventory in the US, Including Websites Like  Adrenalina, Salud 180 and Excelsior H Code Media, the leader in digital advertising for the US Hispanic market, announced a new exclusive partnership with Grupo Imagen, a Mexico-based media conglomerate. As part of the new exclusive partnership, H Code Media will represent 100 percent of Grupo Imagen’s ad inventory in the US on sites including Adrenalina, a popular destination for soccer fans, Salud 180, which…

Telemundo Deportes Initiates 100-Day Countdown to the FIFA World Cup, Unveils Sponsors and Digital Partners

Telemundo Unveils Initial Findings of an In-Depth US Consumer Focused Research Study Around the FIFA World Cup Telemundo Deportes announced a line-up of top-tier advertising partners, digital partnerships, more legendary and groundbreaking commentators, and insights of its latest consumer-focused study around the FIFA World Cup. "We are kicking off the 100-day countdown in a big way to celebrate this historic moment for Telemundo Deportes. This will be the most consumed and most widely distributed digital event in…