- VPN Subscriptions Sales Double as the World Cup Continues
- Zenmate Introduces Ultimate and a New Version of B2B Offering
- Zenmate Heavily Testing Free VPN Tier in Emerging Markets
ZenMate , the leading VPN service provider owned by the internet security and privacy company ZenGuard GmbH, has seen a considerable rise in revenue and website traffic due to the high demand to stream the World Cup. The company’s constant efforts to eliminate buffering and improve the overall streaming quality seem to have had a positive impact on customer satisfaction and sales, as well as set the service apart from its competitors.
Increase in traffic to ZenMate website (51% week over week and growing) started exactly at the Russia 2018 World Cup kick-off, with exponential growth from Germany, UK and Ukraine. Daily sales of Premium VPN subscriptions nearly doubled, however, the geographical distribution looks a bit different with UK, US and Germany in the lead.
Jörn Stampehl, CTO, says: “The fact that we now witness an increase in traffic and sales shows that people need our service to overcome restrictions and limitations of the online world. We did not expect such a strong increase in revenue but are pleased that our service helps so many users to access online content. When big sporting events like the World Cup happen, users need a stable, high-speed VPN connection that changes their virtual location, encrypts traffic entirely and ideally, has a strict no-logging policy like ZenMate.”
Also Read: The Role of AI in FIFA World Cup 2018
In the upcoming month, ZenMate is introducing important changes to its product portfolio. ZenMate Ultimate, a new premium tier, will not only support OpenVPN, but also a new and exclusive “Streaming Guarantee” feature. This addition will eliminate some of the most common issues all VPNs face in regards to streaming and vastly improve the viewing experience. On top of this, the support of OpenVPN will allow users to use ZenMate on any possible device.
ZenMate also has something exciting in store for its business clients. A new version of the B2B offering has been launched and includes upgraded features for all business clients which need the protection and security of a VPN service.
Last but not least, ZenMate is also heavily testing an enhanced free VPN tier in emerging markets. With the recent rise of political censorship and blocking, ZenMate will increase its effort to provide people around a world with tools and solutions to accessing a free and unrestricted internet. The free VPN tier will be offered globally soon.
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