first-party data Archives — MarTech Series

Are B2B Marketers Missing Their Biggest Opportunity in Connected TV?

Customer Experience Management Kevin O'Malley - July 8, 2025

Pairzon Launches Next-Gen Retail Media Solution, Empowering Retailers to Maximize First-Party Data and ROAS

AI/ML PRNewswire - May 28, 2025

As Tariffs Drive Up Consumer Prices, Brand Loyalty Matters More Than Ever

Analytics Dave Allen - May 27, 2025

Make It or Break It: Performance Lives in the Details

Analytics Stephanie Turner - May 20, 2025

MarTech Interview with Travis Clinger, Chief Connectivity & Ecosystem Officer @ LiveRamp

AI/ML Paroma Sen - April 2, 2025

Perion Announces Adoption of Unified ID 2.0 Powered by The Trade Desk to Bridge First-Party Data and Omnichannel Scale

Data Management Platforms Business Wire - March 17, 2025

Is The Recent T-Mobile & Vistar Deal A Wake-Up Call for Video Advertising?

Customer Experience Management Jonathan Gudai - February 20, 2025

What to Look Forward to From Retail Media Networks in 2025

AI/ML MTS Staff Writer - February 13, 2025

Dynata Appoints Chief Product Officer

Insights PRNewswire - December 17, 2024

Broken Boundaries: Google’s Policy Breach and the Risk of Targeting Minors

Advertising Trends Bryan Whitaker - December 10, 2024

Balancing Privacy and Personalization in Sports Marketing

AI/ML Aleksandra Drozda - November 27, 2024

First-Party Data is Still the Right Bet

Advertising Trends Valerio Poce - November 19, 2024

Tag: first-party data
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