first-party data

Growing concerns for digital privacy are leading to the depreciation of third-party cookies, a vital tool for many marketers. Within the year, cookies will be banned or phased out from major browsers such as Chrome, Safari, and Firefox. But…
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Leverage Lab and AUDIENCES Announce Strategic Alliance to Transform Audience Activation and Monetization Leverage Lab, a leader in audience data infrastructure and monetization, and AUDIENCES, a pioneering UK-based technology company, have…
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In the realm of digital marketing, the winds of change are not just inevitable; they are already here, reshaping the very foundations of how we connect brands with audiences. As Seth Godin poignantly observes, “Change almost never fails…
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This year, generative AI is set to redefine the marketing landscape, transforming digital experiences for technologists and consumers alike, as approximately 61.4% of marketing professionals have incorporated AI tools in their practices.…
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Collaboration Brings Enhanced Inventory Access and Advanced Targeting Capabilities to Mid-Market Advertisers Digilant, the digital media partner of choice for mid-market advertisers, announced its collaboration with…
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From Sendbird's new no-code AI chatbot, to Vibe.co's and Ad-Shield's new funding round; catch the latest from this week's martech highlight: _____________ Marketing Quote-of-the-Week! Machine learning (ML) has significantly…
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The foundation of traditional advertising has long rested on the shoulders of big offline third-party data providers. Direct mail campaigns, ranging from credit card offers to home repair services, have used deterministic data for several…
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As the new year rapidly approaches, it’s exciting to take a minute and think about all the untapped potential that the B2B world has at its fingertips. After spending much of 2023 making technological and strategic advancements, we have…
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A major shift is underway in the digital marketing world. The gradual phasing out of third-party cookies by Google, starting with a small fraction of its Chrome users, signals a watershed moment for marketers. Most marketing teams have…
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Early adopters of this next-generation data collaboration technology include Circana, Experian, ITV, NCSolutions, S&P Global Mobility, and Tesco Media & Insight Platform powered by dunnhumby InfoSum, the world’s leading data…
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The Two Industry Leaders Are Helping Publishers Maximize Efficiency and Increase Monetization Quizzly.ai, a patent-pending quiz platform revolutionizing how publishers and brands engage audiences, announced a partnership today with Advally…
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What exactly are third-party cookies? Third-party cookies, originating from a domain unrelated to the user's visited site, serve the purpose of identifying users across diverse websites and crafting profiles for the delivery of highly…
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First-of-its-kind attribution platform builds on patented technology to provide new clarity into customer advertising and transaction journeys while maintaining privacy and safety compliance FullThrottle Technologies, LLC, an end-to-end,…
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As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising. First of all, users are rejecting the tracking of their every move on all the digital platforms they use. Secondly, in…
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This time last year I put my pen down and stared into my crystal ball. What, I asked, will be the top trends in MarTech in 2023? My predictions settled around new channels that would require marketers to develop more sophisticated data…
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Insights powers customizable monitoring and dashboarding for enhanced visibility into first-party data strategies Tealium, the largest independent and most trusted customer data platform (CDP), is helping businesses accelerate advanced…
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A cookie-less world doesn’t mean you cannot enjoy the sweetness of the digital world, it simply means that you should improvise how you knead your dough earlier. All we mean to say is that in a cookie-less world, your advertising…
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As the holiday season approaches, retailers are bracing themselves for the retail juggernaut known as Black Friday and Cyber Monday. With eMarketer predicting a 4.5% increase in holiday retail sales this year, now is the time for brands to…
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At a recent Marketing Tech Symposium I joined Teresa Sperti, Director/Founder of Arktic Fox to unpack the persistent challenge of securing executive buy-in of digital transformation strategy. From harmonising short- and long-term…
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In January 2020, Google unveiled plans to block third-party cookies for all Chrome users by 2024, bringing an end to the era of third-party data gathering and ushering in a new cookie-less world. This however brings a certain level of…
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