Browsing Tag

Fluency

MarTech Interview with Eric Mayhew, President, Fluency

"Regulations are likely to continue to become more restrictive to protect the consumer and the industry is going to have to adapt." Tell us about your role and journey into technology. What made you start Fluency? I was a mechanical engineering student at Clarkson University when I got my first computer. Knowing basically nothing about computers, after using it for about a day, I had broken it and I couldn’t get it to boot up. I was worried about how much it was going to cost me to fix it, so I started reading. I read…

Interview with Mike Lane, CEO and Founder, Fluency

"If you are going to be in this space, you need to innovate and compete because tomorrow there will be something new and the deck will get reshuffled." Tell us about your role and journey into technology. What galvanized you to start Fluency? My first computer was the Commodore 64. I was hooked instantly. There seemed to be unlimited potential in front of me that I couldn’t even imagine and it sparked my interest in technology. I started college as an Environmental Engineer but finished with a degree in Engineering…

Preparing for Bid Management? Start with the Basics

Since the 90s, Content is King has been adopted as a fundamental digital advertising mantra with intentional strategies designed to support it. Agencies and businesses alike have worked tirelessly to create unique, relevant content as a means of driving more qualified traffic to their websites. As with anything practiced over decades, oftentimes the fundamentals become easy to overlook in lieu of focusing on what’s new or next. In digital marketing, look no further than what’s happening currently in the evolution of SEO.…