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Segment Recognized as One of Forbes’ Best Startup Employers for 2020

Leading Customer Data Platform Ranked Amongst Top 100 Companies Segment, the world's leading Customer Data Platform (CDP), has been recognized as part of Forbes' inaugural list of America's Best Startup Employers for 2020. Forbes and Statista analyzed more than seven million data points to identify the top startup employers in the country. In particular, three aspects of each company were assessed during the evaluation: employer reputation, employee satisfaction, and company growth. Out of the thousands of qualified…

SMS Assist Hires Tina McNulty as Chief Marketing Officer

Experienced technology industry executive to drive brand, revenue for proptech leader SMS Assist announced the hiring of Tina McNulty as chief marketing officer. In her two decades of leading global marketing teams, McNulty has orchestrated brand awareness, pipeline acceleration, and revenue generation programs that have driven bottom-line results for many business-to-business technology companies. At SMS Assist, she will be responsible for elevating the brand and designing campaigns that enhance growth for the proptech…

Malvertising: How It Ruins a User’s Day, and Destroys Their Trust in Digital Advertising

It’s Saturday morning. You have just brewed your first (or second, or even third, no judgments here) cup of coffee, and now you’re lounging on the sofa, checking the local news on your phone. You encounter an ad on the page and suddenly, through no action of your own, you are forcefully redirected through a series of websites at rapid-fire speed, finally landing on a page offering you a $1,000 Amazon gift voucher, as long as you provide them some details, of course. Alternatively, you may have just arrived at your…

Evergage’s Personalization Book Is Now in Its 2nd Edition

The Award-Winning, Full-Length Book - 'One-To-One Personalization in the Age of Machine Learning' - Describes How to Harness Customer and Prospect Data to Power Great Customer Experiences Evergage, The 1-to-1 Platform company, announced it has released the second edition of its award-winning book "One-to-One Personalization in the Age of Machine Learning." Co-authored by Evergage's Karl Wirth, CEO, and Katie Sweet, Director of Content Marketing, the 220-page book provides actionable strategies for harnessing data across…

Automated News and AI Tools Propel Global News Industry

Artificial Intelligence (AI) and Machine Learning (ML) have boosted the content volume and revenue of media houses and freed up journalists for creativity-intensive assignments. AI influences everything from newsgathering to editing and news presentation in the global news media industry which generated a revenue of around $150bn in 2017 alone. Prominent media conglomerates such as the Associated Press, Forbes, The New York Times, Los Angeles Times, Washington Post and the international news agencies like Reuters and…

Law Firm Press – Video Press Release Solution Aimed At Revolutionizing How Law Firm Press Release Works

According to Forbes, after 2018, more than 80% of consumer internet traffic will come from video contents. To address this growing trend, GVATE launched a custom-made video news wire services for large, medium and small scale law firms to enlarge their reach and increase ROI both locally and nationally. The name of the solution is Law Firm Press. Why is law firm press unique? CAN YOUR PRESS RELEASE MAKE THE HEADLINES TODAY, TOMORROW AND FOR THE NEXT 10+ years? What was once impossible is now a reality. More businesses…

Optimize Your Brand for Generation Z with the Four C’s of Content

Conversation, Community, Change and Culture Fuse released new data on how to reach Generation Z. According to Forbes, Generation Z will account for 40% of all consumers by next year. As marketers, it's important to understand these consumers' habits, interests, and behaviors to create a successful and targeted content strategy. Our study this month of 1,000 Gen Zers can help brands to optimize their content to reach teens and young adults. CONVERSATION: Capturing attention through headlines Headlines are important.…

Podium Named to Forbes’ Next Billion-Dollar Startups List

Podium, the leading customer communication platform for local businesses, has been named to Forbes' Next Billion-Dollar Startups list for 2018. An elite group of 25 companies, the list highlights those that members from Forbes' editorial team and TrueBridge Capital Partners believe have a strong shot at reaching a valuation of $1 billion or more in the near future. "The startup environment is incredibly demanding and competitive, and we've been proud of the passionate team and loyal customers we've accumulated in these…

Industry Leaders and Global Brands Convene to Discuss the Latest Trends Impacting Search and Content Marketing in San Francisco This October

BrightEdge Global Insights Tour Connects the SEO and Marketing Community to Industry Leaders and Best Practices BrightEdge, the leader in enterprise organic search and content performance, will embark on the last leg of the Share Global Insights Tour on October 9-10, with speakers from Google, Microsoft, Cisco, NBC and BlackRock sharing insight on search and the customer experience, one of 2018’s major marketing trends The Share Global Insights Tour is a series of all-day events designed for BrightEdge customers and…

Gong.io Named A Rising Star On Forbes’ Cloud 100 List

Gong.io, the leading conversation intelligence platform helping sales teams have better sales conversions, has been named one of the 20 Rising Stars as part of the Forbes 2018 Cloud 100 list, the definitive list of the top 100 private cloud companies in the world, published by Forbes in collaboration with Bessemer Venture Partners and Salesforce Ventures. The 20 Rising Stars represent young, high-growth and category-leading cloud companies that are poised to join the Cloud 100 ranks. Also Read: Vonage’s Nexmo Connect…

Forbes Names Hootsuite Among ‘Best and Brightest’ Private Cloud Companies in Cloud 100

Hootsuite, the leader in social media management trusted by more than 16 million customers and employees at 80% of the Fortune 1000, has been recognized by Forbes as one of the top private cloud companies in its Cloud 100. This is the second year in a row that Hootsuite has appeared on the list. “We are incredibly honored and humbled to again be included in the Forbes Cloud 100,” said Ryan Holmes, CEO of Hootsuite. “It is a privilege to lead Hootsuite’s high performing team in driving industry innovation to help our…

Spot Trender Launches Reimagined Brand Tracking and Ad Testing Technology

The launch of the new Spot Trender Cloud has been deemed wildly successful. In 2018, more than 80% of Spot Trender's full-service clients have adopted and migrated over to Spot Trender Cloud, which aims to be more predictive of actual sales, while being significantly faster and more cost effective than traditional competitors. According to Forbes, companies who adopt data-driven marketing are six times more likely to be profitable.  The market lacked a single solution that would enable marketers to achieve all of their…

AI-Powered Video Creation Company Wibbitz Opens Platform to Brands

The Vitamin Shoppe, TripAdvisor, SimilarWeb, and Bpifrance Among First Brands to Leverage Video Solution with Expanded Media Collection from New Partners Unsplash and Storyblocks Wibbitz, the leading AI-powered video creation company, announced that it has opened up its platform for use by brands and agencies looking to quickly and easily tell beautiful stories through video. Motivated by its rapid growth and proven success with publishers, Wibbitz is now providing marketing teams and agencies with the same hassle-free,…

IRIO Mobile Marketing Launches New Chat Product For Customer Engagement

Company Provides Real-Time Communication Option to Convert Sales and Generate Qualified Leads Faster IRIO, a cloud-based SaaS platform that creates custom SMS/MMS solutions for businesses seeking effective communication and engagement with audiences, announces the release of their Live Chat Solution. The program is a cutting-edge adaption to the advancement in chatbots, AI, and the quest to achieve optimum customer service and support through a mobile device. While the digital world evolves, IRIO keeps the power of the…