Fospha

"In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer experiences and maximize return on investment."What is Fospha and how does it fit into a CMOs technology stack? Fospha is a marketing optimization specialist, helping brands solve their biggest challenges through the integration of siloed customer data and data-science measurement products. According to the latest report by Boston Consulting Group, three technical enablers are…

Fospha, the leading provider of marketing attribution and optimization software, announced they have raised £5.3m ($7.4m) in funding led by the venture builder Blenheim Chalcot. Dan Cobley, former Google MD of UK & IE and a managing partner at Blenheim Chalcot, has also joined the board. The new funding will be used for acceleration of product innovation and expansion of the company's Customer Success, Sales and Marketing functions. As companies adopt an increasingly broad multi-channel strategy and…