Browsing Tag

Frans Vermeulen

Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory

Pluto TV to Leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) Services for Both Direct and Programmatic Campaigns Pluto TV, the leading free Internet television service in America, announced that it has selected Tru Optik, the leading audience intelligence and data-management platform across over-the-top (OTT) and connected TV (CTV), to power audience-based advertising and campaign measurement across Pluto’s OTT and CTV inventory. As part of the deal, Pluto TV is now leveraging precision…