Fraud Protection

Report provides detailed rankings for ad sellers across Roku and Amazon Fire TV app stores - including breakdowns by region and device - and highlights Magnite, Smart AdServer, Xandr, Google AdExchange as top ad platforms based on CTV open…
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Report provides detailed rankings for ad sellers across Google, and Apple app stores - including breakdowns by region and device - and highlights InMobi, Magnite, Xandr Monetize as top ad platforms based on mobile open programmatic ad…
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Technology, powered by a blend of AI and manual reviews by educators, reveals ~400 likely child-directed apps with programmatic ads across Roku and Amazon Fire TV, all of which share location information with advertisers and/or data…
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Start.io creates an additional layer of ad fraud protection, transparency, and measurement Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for…
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Pixalate's Connected TV (CTV) Ad Fraud Series for December 2022 reveals a spike in apparent spoofing attacks targeting well known Roku apps Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for…
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Pixalate's Mobile Ad Fraud Series for November 2022 reveals games and utilities are app categories most targeted Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile…
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Report provides detailed rankings for ad sellers across Roku and Amazon Fire TV app stores - including breakdowns by region and device - and highlights Magnite, Comcast's FreeWheel, Xandr as top ad platforms based on CTV open programmatic…
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Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Q3 2022 Seller Trust Indexes — including the Connected TV Seller Trust Index…
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Research conducted by Pixalate found that 49% of likely child-directed apps on the Apple App Store are abandoned (not updated in 2+ years) as of Q3 2022 Pixalate, the market-leading fraud protection, privacy, and compliance analytics…
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Pixalate's Connected TV (CTV) Ad Fraud Series for October 2022 reveals that none of the most impacted apps on Roku had an app "spoofing" rate of over 30% for the first time since the series started in July. Pixalate, the market-leading…
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Pixalate's Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories: SlingTV, CBS News among leaders in September 2022 Pixalate, the market-leading…
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Report reveals ~80% of apps with programmatic ads but no detected privacy policy share user location data with advertisers and/or data brokers, and 98% of Apple App Store apps with no detected privacy policy have been "abandoned" (not…
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Research study reveals 2x more ad fraud in Q2 2022 on Roku apps without app-ads.txt vs. with app-ads.txt; IVT rates were 16% on Roku devices and 17% on Amazon Fire TV devices Pixalate, the market-leading fraud protection, privacy, and…
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Brands will benefit from DV’s industry-leading viewability and fraud verification across Netflix’s premium video streaming inventory DoubleVerify, a leading software platform for digital media measurement, data and…
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Prove Identity, Inc., the leader in digital identity, announced it has expanded its global presence to Brazil, launching its product offerings with its first customer in the region, OZ Corretora de Câmbio. OZ Corretora de Câmbio brings…
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Pixalate's Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories: Spotify, Hulu among leaders in August 2022 Pixalate, the market-leading fraud…
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Pixalate publishes list of top 100 likely child-directed apps across the Google & Apple mobile app stores revealing which apps transmit location information with advertisers and data brokers and request permission to access users'…
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Pixalate opens the list of manually reviewed top 1,000 likely child-directed apps for regulators and parents as Google Play Store sees 20% bump in likely child-directed apps Pixalate, the global market-leading fraud protection, privacy,…
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Nearly two-thirds (64%) of apps delisted from Apple had not been updated in at least two years, compared to only 20% on Google; 178 'Family Planning' apps with 1.5MM+ downloads delisted including Lunar - Period Tracker Pixalate, the…
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Pixalate's free MRT for Slack provides publishers, ad buyers, privacy regulators, and other Slack users with quick access to ad supply chain insights for over 10 million websites and mobile and Connected TV apps. Pixalate, the global…
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