Browsing Tag

Freckle

Freckle and iCrossing Partner to Provide Offline Measurement for Search Clients

Freckle Ltd , a leader in privacy-compliant data and offline media measurement, announced its partnership with the global digital performance marketing agency iCrossing, a division of Hearst, to provide offline measurement to search clients. "iCrossing aligns brands with consumers' passions by helping brands engage on consumers' terms," said Chris Apostle, Chief Media Officer, iCrossing. "This partnership with Freckle is all about authentically connecting brands to what interests consumers through industry-leading offline…

Freckle and Icrossing Announce Privacy-Compliant Search Partnership

Freckle, a leader in privacy-compliant data and offline media measurement, is partnering with the global digital performance marketing agency iCrossing, a division of Hearst, to provide offline measurement to search clients. Freckle is a global data company that specializes in determining the effectiveness of a brand’s media spend to drive a consumer to a desired location — known as offline attribution. With Freckle, iCrossing will now be able to provide measurement and custom data solutions to its entire client base.…

TechBytes with Neil Sweeney, Founder and CEO at Freckle

What are the key takeaways from Freckle and Killi’s Q1 2019 Footfall Report of U.S. Automotive Buyers? Because we combine survey data from Killi with our robust Footfall results from Freckle, we are able to see true purchase intent and preferences for U.S. Automotive Buyers in our quarterly Path to Purchase Footfall Reports. Among the topline findings are: Buyers still prefer to stay close to home when making automotive purchases, with around 70% traveling less than 20 miles from home to visit a dealership Most…

Neustar and Freckle Partner to Provide Marketers with Actionable Privacy-Compliant, First Party Consumer Data

Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and marketing analytics solutions for Fortune 500 brands, and Freckle, a leader in privacy-compliant data and offline media measurement, announced they will make Freckle’s first-party data available in the Neustar Identity Data Management Platform (Identity DMP) for advanced audience planning and activation. Relevant and personalized experiences are in high demand. With the Neustar…