Browsing Tag

Fyber

5 Ways Advertisers Can Ensure Campaign Success in the Mobile App World

Itai Cohen Apr 3, 2019 1

Now that you’ve become an expert in web-based advertising, the consumer has moved on to the mobile app. What can you do right now to launch a successful mobile campaign? Here are 5…
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In App Marketing

In-App Advertising Poised for Growth, Driven by Strong Demand by Brands, New Global Research Shows

PRNewswire Oct 22, 2018 0

Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes…
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Interviews

Interview with Ziv Elul, CEO, Fyber

Sudipto Ghosh Jun 9, 2018 0

"Demand still far outweighs supply when it comes to video inventory."Tell us about your role and how you got here? What galvanized you to start an adtech company? If you had asked…
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Native & Programmatic Advertising

Fyber Integrates Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla Data to Enable Publishers to Sell…

PRNewswire Apr 12, 2018 0

Rich multi-dimensional audience segmentation improves ad ecosystem efficiency Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven…
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Mobile Advertising

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Sudipto Ghosh Feb 21, 2018 0

Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology…
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