Fyber

Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as Commercial Director, Southern Europe, and Kenny Spangberg as Commercial Director, Nordics. Together, they'll be responsible for driving growth and awareness of Zefr's growing contextual data business in the EMEA region. Nicol is based out of London, while Spangberg is based out of Sweden, and Kindelan leads Southern Europe from Madrid. "As global demand for…

Now that you’ve become an expert in web-based advertising, the consumer has moved on to the mobile app. What can you do right now to launch a successful mobile campaign? Here are 5 tips. Advertisers have been the beneficiary of a lot of innovation. Programmatic has allowed you to reach and engage the right audience across channels, and header bidding has democratized auctions, allowing you to compete for inventory that was traditionally reserved for direct sales. As a result, performance is strong, and budgets are spent…

Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI. "Mobile devices are the consumer's primary means of accessing the Internet, and close to 90% of time on mobile…

"Demand still far outweighs supply when it comes to video inventory."Tell us about your role and how you got here? What galvanized you to start an adtech company? If you had asked me in my 20's where I see myself, I would have probably answered in the military. After the mandatory three year service in the Israeli military, I stayed on as an officer. As part of my service, I started my Executive MBA studies in the Hebrew University in Jerusalem. Offer Yehudai, a long-time friend, helped me with a project for a class I…

Rich multi-dimensional audience segmentation improves ad ecosystem efficiency  Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom packages made up of their…

Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology platform, Fyber, has announced the launch of Fyber FairBid. FairBid is the world's first and exclusive mechanism to achieve a true state of header bidding for the in-app environment. For this, Fyber has partnered with AdColony and Tapjoy, two of the world's leading mobile advertising platforms, to launch FairBid's beta. FairBid is the first…