5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers
The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry about, it’s no wonder that digital advertising professionals ranked brand safety as the most important media quality metric to measure in 2018. Over two-thirds of US marketers say they’ve suffered from brand safety issues, and more than half of them say it has happened more than once.
So marketers are fighting back the best way they know how: with their budgets. Companies such as Unilever and Procter…