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gamification

Genesys Acquires nGUVU to Bolster Employee Experience Capabilities and Empower Tomorrow’s Workforce with Gamification and Machine…

New capabilities for Genesys Cloud Workforce Engagement Management (WEM) serve as strategic step to enabling Experience as a Service for any organization Genesys, the global leader in cloud customer experience and contact center solutions, has acquired its long-standing partner, nGUVU, to add gamification to its comprehensive workforce engagement management (WEM) suite. Based in Montreal, Canada, nGUVU is a cloud-based software provider of gamified solutions that use machine learning and behavioral analytics to improve…

Why Gamification Doesn’t Work in B2B Customer Support

If you have ever worked in or been connected to the Customer Support industry, you might be familiar with contact center “contests” or “games” to drive increased performance. For example, the customer service representative that resolves the most tickets will be entered into a drawing for an iPad or some type of gift card at the end of the month. Gamification is commonly used to improve user engagement, organizational productivity, learning, and employee recruitment. When Gamification works in Customer Support In B2C…

Gamification: A Game-Changer for Inspiring Your Sales Teams

Gartner defines gamification as “The use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.” In some circles, a stigma has developed around this term “gamification”—it’s now being labeled as a gimmick aimed at disguising work as a fun competition or baiting a generation of videogamers to show up to the office. That stigma misses the point entirely. Gamification isn’t a gimmick; it’s a gamechanger. Right now, there is a gaping hole in businesses between employers and…

Interview with Erwin Bos, Director of Sales, Europe, Tapjoy

"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to the tiny display banner ads that run on the mobile web."Tell us about your role at Tapjoy and the team/technology you handle. I am the European Sales Director at Tapjoy, which means I am responsible for building close relationships for the company with brands and agencies and trading desks throughout EMEA. Operating an opt-in, Advertising as a Service model, Tapjoy empowers people to unlock premium content…

NetworkNewsWire Latest Publication on Gamification Features DeepMarkit

NetworkNewsWire Announces Publication on Gamification and Entertaining Features Morphing Web Visitors Into Loyal Customers  NetworkNewsWire, a multifaceted financial news and publishing company,  announced the publication of an editorial featuring DeepMarkit Inc., a client of NNW and gamification technology company inventing new ways to engage consumers and other audiences. The publication is titled E-Commerce Growth Potential Supercharged by Gamification. Gamify has been winning over merchants due to ease of setup,…