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GAP

Gap Inc. Taps DEG as Its Global Email Agency of Record

The agency will drive email execution and strategy across brands Global clothing and accessories retailer Gap Inc. has selected DEG, an Isobar Company, as its global email agency of record following an internal review. Having worked with Gap Inc. and steadily grown the partnership since 2017, DEG will now lead campaign management and strategy for five of the company's brands—Gap, Banana Republic, Old Navy, Athleta, and Hill City—across all of their geographic markets. Marketing Technology News: Grammarly Launches…

Gap Inc. Appoints New Head of Athleta

Gap Inc. announced the appointment of Mary Beth Laughton as president and chief executive officer of Athleta.  Laughton will begin her new role in late October and will serve on Gap Inc.’s senior leadership team reporting to president and chief executive officer Art Peck. “Mary Beth brings a strong background in digital operations, a keen understanding of customers and an ability to deliver innovative experiences,” said Peck. “She is the right leader for Athleta, with a proven track record in driving consistent results in…

Interview with Kabir Shahani, CEO, Amperity

"All the content we’re producing right now is geared towards educating the market on the value of CDPs."Tell us about your role at Amperity and how you got there? How does your entrepreneurial experience help you run a tech company? When I first started out, companies had tons of data and knew it was valuable, but lacked the technology to utilize it properly and get real value from it. That’s what inspired my Co-founder Derek Slager and I to launch our first startup, Appature, which focused on helping healthcare…