Browsing Tag

Gary Burtka

MarTech Interview with Gary Burtka, VP U.S. Operations at RTB House

Gary Burtka, VP U.S. Operations at RTB House shares a few very relevant thoughts on ad buying structures and the impact of AI in ad targeting trends in this chat with MarTech Series while also diving into RTB House’s latest marketing, martech and sales learnings: ______ Tell us a little about yourself Gary…we’d love to hear about your role at RTB House? There’s no typical day at work here for me at RTB House…I oversee a number of teams ranging from account management, to technical account management (engineering), to…

RTB House Unveils First AI Marketing Lab Innovations

RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it will begin the alpha testing phase of its first MarTech innovations developed in its AI Marketing Lab, a new research division it launched in May with an initial annual investment of USD $5 million. The new offerings will be tested by selected brands from RTB House global customer base starting in Q1 2019. The company plans to roll out three innovations to its customer base next year. It currently serves more than…

RTB House Solves Advertisers’ Brand Safety Dilemma with First-Ever Multi-Layer Brand Safety Firewall Powered by Natural Language…

RTB House, a global company that provides state-of-the-art retargeting, built on 100 percent deep learning, for top brands worldwide, announced it has cracked one of the advertising industry's most pressing challenges with the delivery of a robust brand safety assurance mechanism. The new brand safety solution is included in its ad platform is available now for customers with language support for eight major global markets including Australia, Canada, India, the UK and US. In recent years, brands and publishers have faced…