Browsing Tag

GDPR Compliance

Metallic Launches New eDiscovery and GDPR Compliance Features, Adds Support for More Microsoft Workloads

Now GDPR compliant, additions to the enterprise-grade SaaS data protection portfolio include eDiscovery features and support for Microsoft Hyper-V and Azure Blob and File storage Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, announced enhancements to Metallic™, Commvault's enterprise-grade SaaS data protection portfolio. These new features include support for a range of new workloads and compliance needs, including expanded support for…

How To Make Your CFO Happy

How data automation has helped transform the way digital publishers and agencies do business Most CFOs of digital publishing houses have to deal with certain headaches that are now just a part of running a modern media company. Collecting long outstanding AR, a seemingly endless back and forth with buyers, getting accurate reporting and prolonged billing periods are all part of the job description these days. These headaches are real problems that translate into a loss of time, resources and revenue and have a…

GDPR Anniversary: Consent and Data Transfer Still Concern Marketers

GDPR has just passed its first anniversary; we thought it a good time to take stock and ask: what have marketers learned over the past 12 months, and what are the toughest issues they face in Data Transfer? There is broad consensus on two things. The first is that we’re still grappling with consent, specifically, what is meaningful consent in every single use case and how best to efficiently obtain and document it. The second area of agreement is that we’re still concerned about data transfer, and the best way to protect…

UK Consumers Call for Harsher Fines, Citing Brands Going Seemingly Unpunished for GDPR-Breaches

GDPR may still cause heart palpitations to the marketers who, at this time last year, were scrambling to make the deadline. One year later the question begs to be asked: did GDPR increase the data privacy standard that consumers were promised? According to the new consumer research by Mailjet, Europe’s leading email service provider, the answer is a resounding 'NO'. A major component of GDPR was giving control back to the consumers on how brands used their data. That being said, new research reveals that 40% of the…

GDPR Roundtable Part II: Fortify Your GDPR Strategy with Better Compliance and Optimization

This is the Part Two of the GDPR Roundtable Continuing from our GDPR ROUNDTABLE yesterday, here's a minute-by-minute detail of our conversation with GDPR experts. You will learn how to handle GDPR Strategy, Compliance and Optimization using Blockchain, AI and data management capabilities. Ensure Data Privacy with Big Data, Blockchain Look at What Other Countries are Doing Dave Hodgson, Director and Co-Founder of NEM Ventures, the venture capital and investments arm of the NEM blockchain ecosystem, said, "One year later,…

GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration

This is Part One of the GDPR Roundtable Today, it's GDPR's first anniversary. In one year of its flourish, we have interviewed hundreds of experts and business leaders on GDPR. The insights on GDPR Compliance and strategies to meet customer demands proved beneficial to our readers and Martech community. Recently, we sat with 30+ GDPR speakers who narrated their experience in a Post-GDPR phase using Blockchain and AI capabilities. The GDPR ROUNDTABLE features experts from various realms of the business community and…

GDPR Compliance: Decoding The Mood A Year Later

It’s been a year since the General Data Protection Regulation (GDPR) went into effect, which promised to crack down on internet privacy issues facing EU consumers. The landmark legislation made headlines for not only broadening the definition of “personal information” to include a user’s cookies, but for the crippling fines that would hit non-compliers. Failure to meet GDPR standards would result in a penalty of up to 4% of company global turnover or €20 million (whichever is greater), or the greater of 2% or €10 million…

3 Simple Steps to Meet Current GDPR Compliance

The EU General Data Protection Regulation, or GDPR as it’s widely known, fundamentally changed the handling, sourcing, and distribution of data collected about customers living within the European Union region. As professionals trying to engage with a global audience, it’s important for marketers to be aware of the GDPR Compliance, privacy and security responsibilities-- all this help to avoid falling prey to breach of the international laws. With the GDPR,  an individual’s privacy rights are prioritized over a company’s…

Interview with Oksana Sokolovsky, Co-Founder and CEO, Io-Tahoe

"Visual search that ties objects to relative information will become one of the key enablers in data-driven sales."Tell us about your role and journey into technology. What made you launch Io-Tahoe? I fell in love with technology after I realized how powerful and enabling it can be. My passion for IT developed in the mid-1990s. I pursued my MS in Computer Science and started my career in Technology after completing my Masters in Psychology. Since then my passion has grown as I see modern technologies constantly evolving,…

TechBytes with Patrick D. Mahoney, President and CEO, IEEE GlobalSpec

Patrick D. Mahoney President and CEO, IEEE GlobalSpec Since its first notification, GDPR has proved to be the biggest disruption to business in the European Union. Today, Chief Data Officers and Privacy Officers have become the ubiquitous positions for all companies to ensure they are on the right side of GDPR compliance. To better understand the role of CEOs and CMOs in a GDPR ecosystem, we spoke to Patrick D. Mahoney, President and CEO, IEEE GlobalSpec. Tell us about your role at IEEE GlobalSpec and the…

Defusing GDPR Landmines Before It’s Too Late

With GDPR now in force, maintaining compliance is imperative. However, the growing use of Software as a Service (SaaS) has become a GDPR landmine threatening to undermine compliance efforts. One of the foundations of GDPR compliance is a holistic picture of all personal data repositories across the enterprise. Increasing SaaS usage makes establishing this picture more difficult as the discovery tools and methodologies in use in many organizations are focused on – or even functionally limited to – scans of on-premises data…

GDPR Roadmap: Inception to 25 May 2018

MarTech Series released the GDPR Roadmap infographic to help organizations to better understand the regulations and how to cope with the evident disruptions in the post-GDPR era 25 May 2018-- the day that could change online data marketing forever, at least for EU-based organizations. Within the first few hours of GDPR coming into effect, data-driven companies are already scurrying to ensure their customers are safe, and their IT norms set to be on the right side of GDPR compliance. We have created an infographic to…

GDPR is Coming: Monetate Names Dave Swarthout as Data Protection Officer

Dave Swarthout Will Continue to Lead Monetate’s Legal Team in Addition to Driving GDPR Training and Global Compliance Measures Throughout the Organization  Barely hours left to a GDPR-free business world, Monetate, has gone ahead to name Dave Swarthout as its Data Protection Officer. In this role, Dave Swarthout will continue to lead Monetate’s legal team in addition to driving GDPR training and global compliance measures throughout the organization – an initiative that he has been managing since 2016. Dave Swarthout Has…

GDPR Deadline Will Open the Door for Data Transparency

GDPR Noncompliance and Failure to Manage Data Transparency Poses a Real Threat to a Brand’s Credibility The topic of GDPR has been buzzing in boardrooms and in the back of minds for more than two years, but the May 25 deadline won’t silence the noise. It will only cause it to grow louder, as noncompliant companies are whacked by hefty fines – up to four percent of annual global turnover or 20 million Euros (whichever is greater). Beyond that, noncompliance poses a real threat to a brand’s credibility. According to the…

Latest Martech Company for Social Media, Skorr is Now GDPR-Compliant

With Data Privacy a Priority, Skorr Redefines Social Media Influence Measurement, Empowers Individuals to Be More Effective On-Line As General Data Protection Regulation (GDPR) Compliance comes into effect across Europe this week, individuals active on social media are turning to Skorr for a safe, effective way to build and manage their online presence. Launched this month, Skorr gives users control of their digital presence by measuring, monitoring and verifying behavior to help them safely navigate social media channels…

Sonobi Launches GDPR Consent Management Platform

Sonobi, a Leading Addressable Technology Provider Now Powers Advertising Industry with Consent Capabilities Sonobi has announced a privacy-by-design GDPR Consent Management Platform (CMP) providing publishers with a solution to ensure transparent consent, compliance and continuity in accordance with the General Data Protection Regulation (GDPR) legislation. Sonobi's addressable platform, JetStream, now not only supports people-based advertising but also provides a publisher-led universal consumer ID that can empower both…

Talkdesk Spring 2018 Release Expands Platform with New Capabilities to Optimize Customer Journey

Context Awareness, CX Manager, Intelligent Routing Configuration and GDPR Compliance Allow Brands to Deliver a Better Experience for Savvy, Self-Service First Customers Talkdesk, the enterprise contact center platform and fastest growing Contact Center as a Service provider, announced its Enterprise Contact Center Platform Spring 2018 release. With this release, Talkdesk continues to execute its vision to disrupt and transform the contact center to meet the expectations of today's digital "self-service first" customers…

Ogury Consent Manager Unveiled to Help Publishers with GDPR Compliance

Ogury Consent Manager Is a Free Solution to Help Publishers Comply With GDPR Requirements Ogury, the world’s leading mobile data company, launches Consent Manager to strengthen its Ogury for Apps suite of solutions. This new product enables app publishers to be compliant with the General Data Protection Regulation (GDPR), which comes into effect on 25 May 2018. Read More: TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee Consent Manager allows Ogury to offer its partners a complete ecosystem of…

ULedger Introduces Blockchain Solution to Ensure GDPR Compliance

ULedger’s New Blockchain Tool Enables GDPR Compliance Quickly and Cost-Effectively; Seamlessly Integrates into Any Existing Data Infrastructure ULedger, a leading blockchain solutions provider, has announced new tools that will allow any company to easily become GDPR (Global Data Protection Regulation) compliant ahead of the regulation going into effect on 25 May 2018. Plugging into a company’s existing data infrastructure, ULedger’s GDPR Compliance tool gives any organization an instant blockchain upgrade, ensuring that…

Capgemini Report: 85% of Firms Struggle to Comply with GDPR By Deadline, but Opportunity Exists for Organizations Who Get It Right

39% of Consumers Have Increased Their Spend by as Much as 24% with Firms That Are Protecting Their Personal Data, says Capgemini Report With General Data Protection Regulation (GDPR) coming into effect in just over a week from today, 85 percent of firms in Europe and the United States will not be ready on time. Additionally, one in four will not be fully compliant by the end of this year, according to a new report by Capgemini's Digital Transformation Institute. "Seizing the GDPR Advantage: From mandate to high-value…