Banner Before Header
Browsing Tag

Geopath

OOH Advertising Trade Association, Geopath, Launches New Methodology

Geopath Insights solution provides buyers, sellers and agencies with more granular metrics, advanced audience targeting, and new measured formats Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, announced that its Insights platform has been approved and launched as the industry currency for OOH measurement. The approval was made by a vote of the Geopath Board of Directors at the board meeting in May of 2019.  Geopath is governed by a tripartite…

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem

OOh Industry’s Audience Location Platform Will Now Include Coverage of Place-Based Locations Such as Bars, Stadiums, Airports, Gas Stations, Retail Environments, and Cinemas Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive view of the total OOH advertising…

Geopath Launches Out-Of-Home Audience Measurement For Vector Media’s Iconic Double Decker Platform

Ratings Confirm Vector's Double Decker Platform One of the Most Impactful in Chicago Market Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced the extension of its partnership with Geopath, the industry standard for OOH audience location measurement. The expanded relationship will enable Vector to optimize its unique advertising solutions for clients and to provide them with enhanced audience…

Citilabs Unveils Streetlytics to Create Nationwide Platform of Total Population Movement

Citilabs’ Streetlytics Provides Complete Hour-By-Hour Origin-Destination And Road Volume Analytics For The Entire United States Leading mobility analytics solution provider Citilabs has launched the first-of-its-kind nationwide population movement analytics solution-- Streetlytics.  The Citilabs’ Streetlytics platform leverages information from billions of data points to measure and paint the most complete picture of the moving population providing hour-by-hour origin-destination movements, all streets directional road…