Geopath Launches Out-Of-Home Audience Measurement For Vector Media’s Iconic Double Decker Platform
Ratings Confirm Vector’s Double Decker Platform One of the Most Impactful in Chicago Market
Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced the extension of its partnership with Geopath, the industry standard for OOH audience location measurement. The expanded relationship will enable Vector to optimize its unique advertising solutions for clients and to provide them with enhanced audience analytics as they plan and execute their location-based strategies.
“After years of working closely with the Geopath team, we are excited about the release of the new audience measurement & insight data for Vector’s Double Decker media platform,” said Gary Greenstein, Chief Revenue Officer of Vector Media. “This release is an important step in the evolution of Vector’s flagship product as it continues to gain market share throughout the largest markets across the United States”.
The new ratings have been completed and released for Vector’s assets in Chicago, with the remaining markets set to come on-line in a progressive rollout over the next several months. The results of the Chicago analysis confirm that the format is one of the most impactful in the Chicago market.
Geopath’s updated methodology behind its audience-based measurement combines mobile data with census and traffic data to provide buyers with the most accurate measurement available. Geopath also enables brands and agencies to compare all audited OOH formats, using a single currency to better informed buying decisions.
This is one of several announcements Vector has made in the past several months in relation to providing improved audience insights to its clients.
Founded in 1998, Vector Media specializes in large-format transit advertising, traditional Out-of-Home media and the creation of interactive brand experiences. The company’s current inventory of over 30,000 Out-of-Home faces includes bulletins, street furniture and over 20,000 transit advertising faces, including double-decker buses, municipal transit, airport shuttles, custom route coach vehicles and trolleys.
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