Browsing Tag

Gimbal

Disney Sells Ad-Tech Firm TrueX to Gimbal

Gimbal wants TrueX’s technology to go after the ‘addressable-TV’ market, where different ads are shown to different households Walt Disney Co. has sold TrueX Inc., an advertising technology company it absorbed as part of its $71.3 billion acquisition of 21st Century Fox assets in 2019, to Gimbal, a company that provides location-based technology and ad services. Financial terms of the deal weren’t announced. Gimbal, the customer-facing name of PaeDae Inc., paid less than $100 million for TrueX,…

Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal’s Advertising Platform

Tapad's digital identity resolution offering enables Gimbal's platform to provide expanded insights for campaign optimization to U.S. brand and agency clients Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad's global, privacy-safe digital cross-device solution, The Tapad Graph, to further enhance its footfall attribution solution, Arrival. Marketing Technology News: Plannuh Raises $4…

Gimbal Launches LocationChoices, Giving Consumers Increased Control Over Their Location Data

Gimbal announced the launch of LocationChoices, a mobile app that gives consumers increased control over their location data. The program was launched to inform and educate consumers about the data they produce and allow them to opt out of potential use cases they were unaware of. While increasing government regulations like GDPR and CCPA provide broad consumer protections, the sensitivities of location data require more nuanced controls for consumers to decide if and how that data is used.…

Gimbal Hires Tech Veteran Adrian Tompsett From Swirl

Gimbal, a leading location intelligence platform with identity-driven marketing and advertising solutions, announced the appointment of Adrian Tompsett as SVP of location platforms. Tompsett comes from Swirl, a marketing technology company, where he led strategic sales and business development. “Adrian comes to us with a wealth of location technology experience. Adrian is going to be instrumental in driving the value of location for enterprise customers and, ultimately, their end users. He will be focused on helping…

Gimbal Launches Cross-Device Location Attribution

Ad Impressions Served Across Devices Now Matched to In-Store Visitation Gimbal, the identity-driven marketing and advertising platform powered by physical-world data, announced the ability for advertisers to measure in-store visits based on programmatic ad impressions served to desktop, tablet and mobile devices. In-store measurement has long been a mobile-focused effort since smartphones are a proxy to where individuals go in the physical word. Yet marketers know their prospects aren't only consuming media on mobile…