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Girish Mathrubootham

Freshworks’ Freshdesk named a Customers’ Choice in Gartner Peer Insights ‘Voice of the Customer’: CRM Customer…

Cloud-Based Customer Support Platform Lands Important Rating From Professionals Who Have Used It Freshworks Inc., a global innovator in customer engagement software, announced that its Freshdesk software has been designated as Customers' Choice  in the inaugural publication of Gartner Peer Insights 'Voice of the Customer': CRM Customer Engagement Center Market. The company was placed in the Customer Choice zone, based on vetted end-user reviews of several software vendors on the Gartner peer review website gathered during…

Freshworks Integrates with the WhatsApp Business Solution to Empower Brands to Offer Scalable Online Support to 1.5 Billion Messaging Users

WhatsApp Business API Added to Freshworks Omniroute, Its Patent-Pending Routing Technology, Allowing Businesses to Easily Manage WhatsApp Inquiries  Freshworks, a global leader in customer engagement software, has integrated its customer engagement suite with the WhatsApp Business solution to offer on-the-go conversational support via WhatsApp. Over 1.5 billion people from 180 countries use WhatsApp to stay in touch with friends, family and businesses, anytime and anywhere. Freshworks now helps businesses efficiently…

Freshworks Launches “Freddy”: An AI Engine to Enrich Customer Experience at Every Touchpoint

Integration with Google AI Technology Brings Conversational AI to the Freshworks Customer Engagement Platform Through Voice Interactions Freshworks, a global leader in customer engagement software, announced the launch of "Freddy", an "Omnibot" AI engine that enhances the sales, support and marketing capabilities for businesses of all sizes. Announced at Refresh 18 – Freshworks' inaugural customer conference – Freddy leverages Google AI technology Google Assistant to help businesses resolve customer issues more…

New Freshworks Study Finds Majority of Firms Want to Replace Their SaaS CRM Systems

Freshworks, the leading provider of cloud-based customer engagement software, announced a new Forrester Consulting study, Riding The Next Wave in SaaS CRM, that found a majority of businesses are frustrated with their current SaaS customer relationship management (CRM) software and currently making plans to replace these solutions. "This study suggests that a massive shift in CRM market share is coming, and it will be quick and dramatic," said Freshworks CEO Girish Mathrubootham. "Businesses of all sizes – particularly…

Freshworks Appoints David Thompson, Visionary Branding and Marketing Executive, as CMO

Acclaimed SaaS Expert Joins Customer Engagement Leader, Launches Bold Branding Campaign Freshworks, a global leader in customer engagement software, announced the appointment of veteran Software as a Service (SaaS) executive David Thompson as chief marketing officer. As one of his first initiatives, Thompson has launched an aggressive brand advertising campaign that positions Freshworks as the smart, friendly alternative in a bloated SaaS market. Recognized as a pioneer in SaaS marketing and sales, Thompson comes to…