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Google Attribution

Google AdWords to Comprehend Search Ads

Google AdWords is about to initiate multiple machine learning innovations. Out of these, ‘in-market audiences’ for search ads stands out as the most eminent. It connects businesses with customers who are actively searching, browsing and comparing the products and services they sell. According to Google “ in-market audiences analyzes trillions of search queries and activity across millions of websites to help figure out when people are close to buying and surface ads that will be more relevant and interesting to them.”…