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Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing,…
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Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That’s the power of content marketing.…
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Unmatched in its dual role of footballing holy grail and financial black hole, the Panini Sticker Book helps to connect fans to the World Cup, attracting thousands of fans around the world each year. In order curb my sticker collecting…
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Last month would have been the 60th birthday of Prince, the late American pop star who achieved world fame with his iconic music, flamboyant style, and onstage flair. But aside from his music, Prince is also remembered for renaming himself…
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When those social posts from friends you like and respect in the ad world start rolling in from the Cannes Lions Festival, it’s hard not to get at least a mild case of FOMO.  Everyone somehow looks impossibly insightful and fabulous at the…
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The Software & Information Industry Association (SIIA) announced the 2018 CODiE winners at their annual award ceremony in San Francisco, CA. The organization recognized innovative business solutions in 51 categories. Award shows are…
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Unless you sell industrial air conditioners, there’s a good chance that summer is looked at as a sleepy sales season in your B2B industry. Summer is downtime. Summer is vacation. Summer is employees with kids struggling with childcare…
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We live in an era in which consumers control the show. This is especially true when it comes to the media & entertainment sector, where the explosion of digital content and the rise of the Netflix distribution model have made business…
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In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook's biggest sin is, in fact, the case of Cambridge Analytica. What is it for the ad tech world? The financial success of…
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When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM Now that viewability measurement has become ubiquitous across the digital space, advertisers are…
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We have been having the same conversation for nearly 20 years, sales and marketing alignment is critical for B2B companies. Today, the discussion around alignment has changed drastically, as a result of shifts in business strategy needed to…
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Digital transformation - or the adoption of digital technologies to deliver increased value to customers - is a core focus for most of today’s savvy businesses. But, making this ambition a reality can be a real struggle given the constant…
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For many consumers, the thought of live video automatically invokes social media experiences. And while plenty of companies are using social media to create and share live video content, it’s actually internal use cases, that would…
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Transparency – this one word has given rise to multiple concerns for brands who are simply looking to develop and launch campaigns that resonate with consumers. Brands need to be more clear with consumers about utilization of data for a…
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In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app, and you must continue achieving profitable user acquisition in order to survive. However, mobile…
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After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting of Convertro by Oath, the internalization of Adometry by Google 360, and the recent purchase (and…
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The General Data Protection Regulation, or GDPR, the European legislation that passed last month, represents not only sweeping protections for consumers but also a sea change for how companies conduct business. Putting the onus more…
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Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same proportion still struggle to meet basic brand governance expectations, new research from Simple and…
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It is no secret that today’s workforce is increasingly hard to satisfy. The modern worker is no longer settling for a decent salary – they want good benefits, above-liveable pay, and especially moral and ethical standards that foster a safe…
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Google Analytics is the tool most businesses use to monitor their websites. Google keeps improving the platform and they’ve released some great features recently; custom dashboards to name just one. But remember that the platform is always…
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