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GumGum Sports

GumGum Sports: Women’s World Cup Unused In-Stadia Space Could Have Netted Sponsor $1 Million Per Match Value

Latest measurement data shows that Nike & Visa won big sponsoring the global tournament, but an unsponsored stadium wall would have delivered the most sponsorship value Using its unique computer-vision platform, GumGum Sports analyzed three U.S. Women’s National Team matches at the recent World Cup, measuring sponsorship media value for all in-stadia sponsor logo placements appearing across traditional broadcast (television) and social media. The result was surprising: A non-sold area with no sponsor logo present –…

L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

Gumgum Sports’ Latest Computer Vision Analysis Also Found That Playoff Run Generated $10 Million for Jersey Patch Sponsors of Finals Teams and That Still Images Produce Higher-Quality Jersey Patches Exposures Than Videos GumGum Sports released its much-anticipated social media valuation insights for the 2018-19 NBA season, finding that Los Angeles Lakers jersey patch sponsor Wish generated the highest sponsor media value across team owned-and-operated team accounts. The computer vision-powered sponsorship valuation…

Interview with Ben Plomion, CMO, GumGum

"Too many marketers continue to hang on to the more traditional elements of marketing while ignoring those that could help improve consumer engagement and brand visibility."Tell us about your role at GumGum and how you got here. What’s the most fascinating aspect of being a part of GumGum? I joined GumGum three years ago and became Chief Marketing Officer a year later. I am responsible for Brand Management, Integrated Marketing Programs and Corporate Communications. Our company teaches machines how to see things the way…