Browsing Tag

GumGum Sports

Meshh Announces Channel Partnership with AI-powered Sponsorship Analytics Platform Relo Metrics

PRNewswire Aug 26, 2021 0

Brands and rights holders using the Relo Metrics platform can now correlate in-market sales with in-venue sponsorship activations Relo Metrics, the AI-powered sponsorship analytics platform formerly known as GumGum Sports, announces an…
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Analytics

GumGum Sports: Women’s World Cup Unused In-Stadia Space Could Have Netted Sponsor $1 Million Per…

Business Wire Jul 22, 2019 0

Latest measurement data shows that Nike & Visa won big sponsoring the global tournament, but an unsponsored stadium wall would have delivered the most sponsorship value Using its unique computer-vision platform, GumGum Sports…
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Social

L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

PRNewswire Jun 7, 2019 2

Gumgum Sports’ Latest Computer Vision Analysis Also Found That Playoff Run Generated $10 Million for Jersey Patch Sponsors of Finals Teams and That Still Images Produce Higher-Quality Jersey Patches Exposures Than Videos GumGum Sports…
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Interviews

Interview with Ben Plomion, CMO, GumGum

Sudipto Ghosh Aug 28, 2018 0

"Too many marketers continue to hang on to the more traditional elements of marketing while ignoring those that could help improve consumer engagement and brand visibility."Tell us about your role at GumGum and how you got here. What’s the…
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