GumGum Sports: Women’s World Cup Unused In-Stadia Space Could Have Netted Sponsor $1 Million Per Match Value
Latest measurement data shows that Nike & Visa won big sponsoring the global tournament, but an unsponsored stadium wall would have delivered the most sponsorship value
Using its unique computer-vision platform, GumGum Sports analyzed three U.S. Women’s National Team matches at the recent World Cup, measuring sponsorship media value for all in-stadia sponsor logo placements appearing across traditional broadcast (television) and social media. The result was surprising: A non-sold area with no sponsor logo present –…