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Halloween

Tips on How to Resurrect Your IT Department Budget

With Halloween and Day of the Dead behind us, the fear of mismanaging budgets for IT departments is a feeling that lingers year-round, so how can IT departments avoid excessive spending and maintain their budgets? By learning how to recognize four of the bad habits threatening your data center budget, you will banish the evil spirits hiding in your IT department and avoid the graveyards haunted by outdated and unnecessary technology trends from the past. Focusing on the Future Instead of the Present In the constantly…

What’s Behind the Internet’s ‘Ghost’ Videos and Why High-res IP Cameras Are the Best Protection Against Ghosts…

Crockery flying through the air, dolls randomly moving their arms and foggy apparitions moving through abandoned buildings – the internet is full of videos with alleged ghost sightings. The phenomenon is easy to explain, however: "Ghost videos are full of optical illusions, technical manipulations and faults" explains a spokesperson for Berlin-based Smartfrog. The company, which specializes in the Internet of Things, knows its way around video surveillance and offers a complete home surveillance package which includes an…

Sprint Invites Ghosts and Goblins for Early Bird Trick-or-Treating

Grab a free Halloween safety kit and ask about a free Tracker at Sprint stores nationwide Stay safe and have fun this Halloween with Sprint Tracker, a simple device that can attach to kids, pets, bikes and even trick-or-treat bags and provide real-time location tracking. Tracker works with Safe & Found, Sprint's family tracking and parental control app  that easily allows parents to monitor their little trick-or-treaters while they are on the Sprint LTE Network. Just in time for Halloween, customers can pick up a free…

Halloween Special: Are Your Customers GHOSTING You?

This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect arises, someone has downloaded your app, and then within days, weeks and sometimes months, all communication and engagement have disappeared. In the dating world, we call this “ghosting,” and unfortunately, it’s also a common practice in the business world. Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages As marketers, it is important to put a…

Don’t Be a Content Zombie: 4 Tips for Branded Halloween Videos

With Halloween around the corner, it’s crunch time for brands to capitalize on the billions of dollars that consumers spend annually on the holiday. In the US alone, consumer spending for Halloween is projected to hit a whopping $9 billion, and this figure also continues to soar in other parts of the world. Every year, celebrants rush to purchase costumes, candy, and so much more — marketers would be remiss if they skimped on this gargantuan marketing opportunity. Video has become a massively popular medium for marketers…