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Heinz Marketing

6sense State of Predictable Revenue Growth Report Offers Practical Insights for Sales and Marketing Leaders to Meet Revenue Goals

Research with Heinz Marketing reveals that orchestrating account engagement is a challenge for 9 in 10 account-driven companies, but a solution is possible 6sense, the leading Account Engagement Platform, announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Based on survey data from senior and C-suite sales and marketing leaders, the report sheds light on the challenges facing organizations of all sizes and across industries when it comes to creating a predictable revenue…

Digital Experience Strategy Critical for B2B Marketing Success Finds Report by ON24

Survey of high-performing B2B marketing teams uncovers that online audience engagement is imperative for revenue growth The highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment "Now more than ever before, businesses with the…

PAN Communications Partners with Heinz Marketing for the Agency’s 6th Annual Content Fitness Report

Findings Show Nearly 70 Percent of Marketers Lack Confidence in Content Measurement PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, released its sixth annual Content Fitness Report. Each year, PAN surveys 100+ marketers on their content marketing challenges and pain points to evaluate specific trends and uncover actionable insights for the year ahead. The report continues to serve as a strategic guide for the agency’s customers and as a model for B2B marketers seeking advice…

Marketers Lose Confidence in Content Marketing Effectiveness, According to New Report

Study Shows Marketers Questioning Strategies; But There's Room for Growth with Webinars With less than 10% of marketers saying their content marketing is effective, it's clear that businesses need to rethink their strategies in order to drive engagement and turn insights into action. That data comes from a study released by Heinz Marketing, sponsored by ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences. The report uncovers new insights into…

FlipMyFunnel Unveils State of Account-Based Marketing (ABM) Report, in Partnership with Heinz Marketing

New Research Shows Continued Increase in ABN Adoption, Identifies New Challenges in Scaling Programs, and Shows Trend Toward Technology Consolidation Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces the release of a report on the state of ABM, conducted by FlipMyFunnel and Heinz Marketing. This recent research was initiated in order to better understand how ABM practitioners are using an account-based strategy in B2B businesses, the role technology plays in…

EverString and Heinz Marketing Explore The State of Artificial Intelligence

Latest Heinz Marketing and EverString Study Finds that Most Marketers are Currently Using AI to Explore Future Opportunities and Identify Customers Based on ICPs AI continues to rock the boat for B2B marketing and sales teams. With the growing maturity of AI and machine learning in marketing technologies, marketing and sales intelligence software powered by automated data science is turning into the most reliable business platform. AI is becoming a core component of marketing technology solutions; the promise of AI is not…

Four Takeaways From Last Week’s Webinar World

Last week, marketers from around the world gathered at the Westin St. Francis in San Francisco’s Union Square to learn more about the increasing role of webinars in digital marketing. The second annual Webinar World, hosted by On24, featured keynotes by executives from On24, Forrester, Gimlet Media, Heinz Marketing, and TOPO Inc, and breakout sessions focused on webinar best practices, marketing strategy, and webinar execution. Here were some major takeaways from the event -- Webinars Can Play A Role At Each Stage Of The…