higher engagement

Do you believe that a killer headline and persuasive email copy are enough to nail your email marketing? Then you are forgoing one of the most important and underrated aspects of email marketing, i.e., the email deliverability rate. The…
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In B2B marketing, generating and nurturing leads requires a well-rounded, strategic approach. Multitouch marketing helps you engage prospects through multiple channels and interactions, creating deeper connections and maximizing conversion…
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Latin America is rapidly emerging as a powerhouse in the retail media landscape. According to eMarketer, the region's retail media market, set to reach $2 billion in spending in 2024, boasts some of the highest returns on ad spending (ROAS)…
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**The primary author of this staff article is Vaishnavi Vaidya _________ In the dynamic realm of marketing, the demand for personalized, considerate, and effective strategies to engage potential customers continues to grow. Consent-based…
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Bonzai's BrandStory, the first-of-its-kind premium mobile ad format with three times more ad space, redefines industry by seamlessly integrating awareness, exploration and action, meeting the demand for expanded brand visibility and…
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In today's fast-paced, interconnected world, online platforms have emerged as the predominant channels through which consumers seek information. Because of this, content marketing has understandably become a top priority for many…
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New UI features and VIP points functionality optimize retailer experience springbig, a leading provider of SaaS-based marketing solutions, today announced the launch of its improved platform UI, springbig.io. The new platform UI maintains…
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Hi Karthi. Welcome to MarTech Interview Series. Please tell us about your journey in video technology. How did you conceive the idea of starting Hippo Video? I’ve worked in the technology space for the last 22 years, and quickly found my…
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The plethora of streaming content makes it difficult for viewers to choose material that interests them. Personalized recommendations neatly solve this problem. The emergence of streaming services has completely changed the entertainment…
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Driven by Instreamatic’s powerful Voice AI platform, Contextual Audio Ads can automatically create unlimited ad variations to precisely match the listener’s current context Instreamatic, whose advanced AI marketing solutions help brands…
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BC Partners enters agreement with Clarion Capital Partners to drive the next chapter of growth for Madison Logic Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within…
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"27% of the respondents reported spam selling on social commerce platforms." GoodFirms, a widely renowned research, ratings, and reviews platform, has recently unveiled a new research article, "Social Commerce - Progress and Future:…
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