Browsing Tag

Holiday Marketing

How to Use Chat Marketing for the Holidays

With pumpkin spice and everything nice in full effect, it’s hard not to think about the holiday season. And with Halloween just around the corner, the holidays will creep up right before our eyes — and EVERYTHING will be about Holiday Marketing Campaigns. ?‍♀️ With all the ads, emails, commercials, songs, and more, it might seem out of control. However, when done smart, a seasonal Marketing campaign can actually be effective — even memorable. This holiday season, branch out of your normal Marketing efforts. From automated…

How to Be Effective at Holiday Marketing Across Facebook, Instagram and Pinterest

As we close November and are about to move into December — the peak of the holiday season — it’s now crunch time for brand marketers to attempt to capture the interest of new and returning shoppers. Where better to look than on the core social platforms: Facebook, Instagram and Pinterest? While many e-commerce brands may already be spending a chunk of their budgets on these platforms, the key to success lies in understanding how to differentiate content and adapt it to each platform. What works in an ad for one platform…

Promo Says 2018 Is The Year Of Holiday Marketing with Video

New Report from Slidely Reveals That Video Marketing Has Hit a Critical Tipping Point Leading into the 2018 Holiday Season, with More Than 50% of Businesses and Marketers Reporting Video Adoption Within the Last Year The 2018 holiday marketing season is poised to mark the mass adoption of Video Marketing, according to a new study released today by Slidely. The survey found that more than three-fourths of marketers and business owners are using video as part of their holiday marketing strategy and that nearly half of those…

Study: Holiday Marketing Emails Generate, on Average, Higher Conversions Than Business-As-Usual Emails

Themed Campaigns That Reference Specific Holidays See Lower Open Rates, but Generate More Conversions Than BAU Messages Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower open rates, indicating the importance of message theme, type of offer and time of deployment when it comes to capturing subscriber attention and maximizing share of wallet. In its 2018 Holiday Marketing Guide, Yes Lifecycle Marketing analyzed almost 8…