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Holiday

Yext Reveals New Insights into Holiday Consumer Search Trends

Globally, consumers are looking for directions to toy and jewelry stores in the leadup to Christmas and liquor stores for New Year's Eve.  Yext, Inc., the Search Experience Cloud company, released new research on global consumer search behavior during the holiday season. The study found that consumers ready to buy gifts click for directions to toy stores up to 231% above average the week before Christmas, while those looking to imbibe during the holidays request directions to liquor stores up to 160% above average…

How Marketers Can Take Advantage of the Holiday Slowdown

December is a notoriously tough month for workplace productivity. And with the holidays rapidly approaching, it can be tempting to relax your marketing technology efforts, but in doing so can put your company at risk of falling behind in the new year. Instead, here are some tips for making the most out of your December: Focus on Building Relationships Just like family and friends, clients like to know their agency is thinking of them at this time of year. Sending creative holiday gifts can improve client retention and…

5 Strategies to Boost Online Post-Holiday Sales

The holiday season may be over, but customers are still in the mood to buy products, with gift cards and holiday cash burning holes in their pockets. The push to buy last-minute gifts and exchange one gift for something else are just a few reasons why consumers are shopping in January.  Capturing these sales during the post-Christmas, Hanukkah and Kwanzaa holiday season is not an automatic task and requires a bit of planning. The key is to pay attention to signals from your customers. Here are five strategies to boost those…

Holiday Tips for Retail Marketers

The holidays are a time for cheer, spending time with family and — not to forget — gifting. With consumers looking to spend more money than usual during this time of year, marketers have an opportunity to generate a large chunk of their total annual revenue, but must also compete against the thousands of other retail brands looking to do the same. Retail marketers who prioritize a convenient product discovery and smart shopping recovery strategy will be on track to earn shoppers attention and holiday shopping dollars this…

2018’s Biggest Holiday Destination Gainers and Losers and How to Capitalize on Them

With the holiday season in full swing, we decided to look at our proprietary data, cross-reference it with some third-party data, and identify what useful trends we are seeing and how they will impact travel marketers this season. While the Friday before the 4th of July is the busiest single travel day of the year — with more than 2.7 million people flying to various destinations for the holiday festivities — according to the Transportation Security Authority (TSA) the end-of-year holiday travel season is massive. The…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source for the major MarTech developments of last week. SEMrush Tracks Online Growth in Popularity of Web Summit Conference Online Searches Highlight Web Summit Growth on Time for 2018 Conference Comscore Brings its Digital Audience Measurement to Include Snapchat Discover The New Integration Will Grant…