Holiday

Offering enhanced fan engagement and greater scale with customized Cameo videos from popular children’s characters, including those from Moonbug Entertainment's global hit shows Blippi and CoComelon Veritone, Inc., creator of aiWARE, a…
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Data suggests a significant number of click fraud websites may be operating from China “Golden Week” is a week-long vacation in China, celebrated at the start of October each year. During this year's holiday, the amount of click fraud in…
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In an era where personalization has become an absolute necessity, as brands queue up for the holiday, many are likely building dozens of micro-segments to capture the needs and preferences of various audiences that will inevitably seek out…
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Globally, consumers are looking for directions to toy and jewelry stores in the leadup to Christmas and liquor stores for New Year's Eve.  Yext, Inc., the Search Experience Cloud company, released new research on global consumer…
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December is a notoriously tough month for workplace productivity. And with the holidays rapidly approaching, it can be tempting to relax your marketing technology efforts, but in doing so can put your company at risk of falling behind in…
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The holiday season may be over, but customers are still in the mood to buy products, with gift cards and holiday cash burning holes in their pockets. The push to buy last-minute gifts and exchange one gift for something else are just a few…
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The holidays are a time for cheer, spending time with family and — not to forget — gifting. With consumers looking to spend more money than usual during this time of year, marketers have an opportunity to generate a large chunk of their…
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With the holiday season in full swing, we decided to look at our proprietary data, cross-reference it with some third-party data, and identify what useful trends we are seeing and how they will impact travel marketers this season. While…
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Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source for the major MarTech…
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