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UpCity To Publish Its 2018 Top Agencies List In Columbus

Leading Resource Vets Marketing Providers to Help Local Columbus Businesses Find Trusted Marketing Partners UpCity, the leading online marketplace for growth-minded small-to-medium sized businesses (SMBs) seeking vetted marketing agencies and professionals, announced that its team of analysts will be working closely with Columbus marketing firms to curate, research, and qualify the best performers, culminating in its announcement of its 2018 Top Agency curated lists on April 17th. The 2018 Top Agencies List will give…

Azuqua Unveils New Connectors for Adobe Experience Cloud at Adobe Summit 2018

Azuqua Unveils First of Many App Connectors That Enable Teams to Automate and Streamline Exceptional Digital Experiences Between Adobe Solutions and SaaS Applications Azuqua, a leader in cloud-based business automation, has announced the availability of new Azuqua connectors for Adobe Experience Cloud. The latest announcement from Adobe Summit would empower business users to create powerful integrations and workflow automation between Adobe and their other business-critical SaaS tools. Read More: Salesforce Einstein…

Fireside Chat with Scott Brinker

Scott Brinker talks about his Martech journey. The March of Martech  Marketing is quickly becoming one of the most technically advanced professions in the business world. That's still pretty surprising to many people, as marketing historically had been on the opposite end of the spectrum — highly creative, but not particularly technical. This blend of technical and creative skills is fascinating, and we're only going to see a greater entwining of those talents in the years ahead. It will be more than creative and…

RevM Achieves Gold Tier Certification As A HubSpot Agency Partner

RevM, the growth-driven inbound marketing and sales agency, announced that it has become a Gold Certified HubSpot Agency Partner in less than a year. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works with Agency Partners to grow their businesses through inbound software, services, and support. RevM helps growth-focused businesses to transform their lead generation and digital marketing. Working with clients who are frustrated by the number of sales leads that convert into revenue and who…

Marketing Automation Platform AdStage Raises $3 Million to Help Marketers Prove Return on Ad Spend

AdStage, a closed-loop reporting and automation platform for paid marketers, announced that it raised $3M in a strategic round of funding led by Forté Ventures, HubSpot, and Verizon Ventures. The new funds will help AdStage further develop its core products to meet the growing demand for paid marketing measurement and analytics technology. Last year, AdStage grew its revenue by 150% after shifting focus from campaign management to data analytics and reporting. The volume of ad spend going through AdStage’s platform went…

TechBytes with Andreas Gnutzmann, Chief Technology Officer, FotoWare

Andreas Gnutzmann Chief Technology Officer, FotoWare Digital Asset Mangement (DAM) platforms are transforming the way retail marketers align their strategy around customer experience and brand messaging. According to a recent report, it is speculated that the DAM market would growing at a CAGR of 20.5% from 2017 to 2021. To better understand the state of DAM platforms and their relation with the Content Management Systems (CMS), we spoke to the Chief Technology Officer at FotoWare, Andreas Gnutzmann.Tell us about your…

Interview with Melinda McLaughlin, CMO, Extreme Reach

"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of a video technology company? As CMO at Extreme Reach, I spearhead all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy, and sales enablement. I am fortunate to have a career that has spanned the massive…

Interview with Nadjya Ghausi, VP, Marketing, Prezi

"When it comes to MarTech tools, It is less about “state of the art” and more about “is this tool going to give me results and will the tool increase ROI?” We ask “what unique purpose does it address?” and “how does it integrate with stack we already have?” "Tell us about your role and how you got here. What inspired you to be a part of the Prezi team? In my role as Vice President of Marketing at Prezi, I oversee the marketing team including Brand, Demand Generation, International, Product Marketing, and Marketing Ops.…

The UK’s Largest Hubspot Partner – The B2B Marketing Lab – Moves Into New Central London Office

The Move into New Larger Premises Comes After the Inbound Marketing Consultancy Was Recognised as the UK's Most Successful HubSpot Partner Growth-driven marketing consultancy, The B2B Marketing Lab recently announced the opening of its new central London office following a sustained period of business growth and expansion. The B2B Marketing Lab, part of the ITPR Group which also includes B2B Tech PR consultancy ITPR, and digital marketing and search agency Be Found Online, has experienced a sustained period of growth…

HubSpot Recognized by Facebook as Badged Marketing Partner, Releases Direct Instagram Publishing

HubSpot Deepens Alignment with Facebook Across Multiple Product Integrations HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that Facebook has recognized the company for its rich capabilities, deep expertise, and long track record of success in advertising technology, naming HubSpot an official badged marketing partner. The new partnership builds upon existing collaboration between the two companies, which includes several different integrations, such as the ability to schedule and…

Are You Ready for The Revenue Summit ’18?

The Revenue Summit Is Known for Empowering B2B Leaders to Accelerate Full Funnel Growth Sales and marketing reps are busy gearing up for this year’s Revenue Summit. Hosted by Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, The Revenue Summit will be held on 1 March, 2018 in San Francisco, California. Also Read: Interview with Jaclyn Klein, Co-Founder, Product Designer, Growlabs Who should attend it? Said to be the only conference in the country that aligns sales,…

TrustRadius Announces the 2018 Top Rated Marketing Automation Software According to User Reviews

Hubspot, Marketo, Adobe and IBM Are Among The Winning Products TrustRadius, the most trusted B2B review platform, awarded 2018 Top Rated Badges for Marketing Automation Software to help buyers make more informed purchasing decisions. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Top…

Fireside Chat with Shawn Schwegman

Shawn Schwegman talks about his journey in Martech and the launch of DemandJump. Know Me Today, I serve as the Co-founder and Chief Strategy Officer at DemandJump. My path here began about 15 years ago when I was the CTO and VP of Marketing at Overstock.com. While there, I led our team with an “Art of War” marketing strategy (ie. go where your competitors are not). We would purchase piles and piles of data and then manipulate it using tools like Microsoft Excel. After countless long nights (and many more…

HubSpot Doubled App Ecosystem in 2017, Grew Apps Installed by Customers by 142%

Building On 2017 Program Growth, HubSpot Launches New Integrations Directory With More Than 120 Available Apps HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced  the continued growth of its app ecosystem and an ongoing investment in its platform with the launch of a redesigned integrations directory. The company doubled the number of certified apps available through the Connect Partner program in 2017 and as a result, saw total integration installs grow by 142%. Today, there are more…

TechBytes with Simon Wong, APAC Services Director, HubSpot

We spoke to Simon Wong, APAC Services Director, HubSpot to understand how their products help Sales and Marketing come together and how their Predictive Lead Scoring Model works.Tell us about your role at HubSpot and the team you handle? I’m the Director of APAC Services and manage various teams, such as Onboarding, Customer Success, Partner Services, Recurring and Professional Services. I’m based in Singapore but work across various offices in Asia (Singapore, Australia, and Japan). The APAC Services organization is…

KickFire’s Introduces Next-Generation CRM SmartSync to Its LIVE Leads Platform

KickFire Announces LIVE Leads Platform Enhancement That Enables B2B Marketers And Sales Teams To Automatically Sync Highly Engaged Accounts To A CRM KickFire, the leader in IP address intelligence and company identification technology, announced the addition of CRM SmartSync to its LIVE Leads platform. This powerful enhancement allows companies to identify target accounts and net-new accounts exhibiting real-time buying intent on their website, and automatically push the most engaged accounts to their customer relationship…

HubSpot Launches Seventh Global Office in Berlin, Europe’s Fastest-Growing Tech City

95 Percent Of Survey Respondents Say Tech Jobs In Berlin Are Growing Faster Than Any Other European City HubSpot, a leading CRM, marketing, sales, and customer experience platform, released today findings from a new survey that positions Berlin as the fastest-growing tech city in Europe, with the vast majority of respondents identifying the city as a burgeoning hub for startups and tech companies. HubSpot also celebrated the launch of its new Berlin office and EU data center, further solidifying its commitment to…

Jill Ward Joins Board of Directors, HubSpot

Larry Bohn, Managing Director At General Catalyst And Early Hubspot Investor, Vacates His Seat HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that seasoned business executive Jill Ward has joined HubSpot's board of directors. Ward joins the board as Larry Bohn, Managing Director, General Catalyst and an early investor in HubSpot, vacates his seat. Bohn was one of the first members of HubSpot's board, seeing the company through its 2014 IPO and other significant milestones.…

Salesforce, HubSpot, Zoho Top G2 Crowd’s Fall 2017 Best CRM Software Rankings

G2 Crowd Finds Salesforce CRM And Hubspot CRM Tie For Top Satisfaction Rating And Salesforce CRM Earns Highest Overall Market Presence Score G2 Crowd, the world’s leading business software review platform, today released the Fall 2017 CRM Software Grid® report to help businesses make the best CRM technology buying decision. Salesforce CRM, HubSpot CRM, Pipedrive, and Zoho CRM were named Leaders in the report, receiving a strong customer satisfaction score with a large market presence. Freshsales, ProsperWorks CRM,…

Sigstr Secures $5 Million Series A Funding to Build Next-Gen Marketing Platform

Hyde Park Venture Partners And Battery Ventures Invest In Sigstr To Fuel Hiring, Product Innovation And Sales Growth Sigstr, a leading cloud platform for employee email personalization, announced that it has secured $5 million in Series A funding. The round, which will be used to fuel product innovation and hiring, was led by Hyde Park Venture Partners and included participation from Battery Ventures, HubSpot, Grand Ventures and High Alpha Capital. The Series A funding will allow Sigstr to grow its product, sales and…