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HubSpot Diamond Partners B2B Marketing Lab and MPULL Sign Strategic Partnership to Establish Closer Working Ties

International HubSpot Diamond Partners, The B2B Marketing Lab and MPULL join forces to start an unrivalled international HubSpot support team with offices in UK, South Africa, Singapore, Finland and Germany London-based International growth marketing consultancy The B2B Marketing Laboratory has today signed a strategic partnership agreement with South Africa-based digital transformation, customer experience (CX) and customer relationship management (CRM) specialist MPULL. The Strategic Partnership will provide HubSpot…

Xero Unveils Deeper Integrations with Microsoft Office 365, Google, HubSpot and More to Solve the Small Business Data Silo

From Initial Contact to Invoice and Ongoing Marketing, Xero Is Building Deeper Integrations with Apps That Small Businesses Use Every Day, Giving Them a Smarter Way to Work Xero, the global small business platform, announced that it’s building deeper integrations with apps that small businesses use everyday, including Google, Microsoft Office 365, HubSpot and more. The new integrations, built in-house by Xero, were identified as gaps that give small businesses a simple, seamless and smarter way to connect and access their…

MarTech Interview with Erez Yereslove, Chief Marketing Officer at Globality

" I think Chatbots will evolve to become tools that truly add value to businesses and their customers." Could you tell us about your role and journey into technology? I’ve been somewhat obsessed with technology, and specifically communications-related technology, from a very young age; I’m still quite proud of being an adopter of the pre-browser internet. Over time, I developed and managed databases, including coding of SPSS, SAS, and then sites using good old ColdFusion and early HTML. While at Disney, I started leaning…

MarTech Interview with Todd Goldman, VP of Marketing at Infoworks

"Volume of data is important, but it is more important to be able to add new analytics use cases quickly" Could you tell us about your journey into Marketing Technologies and how you started at Infoworks? I was trained as Engineer years ago but was curious about how the product feature sets were defined so I moved into Product Management. I liked talking to customers and doing public speaking so I moved into Product Marketing and from there, things just evolved as I moved into more executive-level positions. I joined…

HubSpot Acquires PieSync, the Highest-Reviewed Data Syncing iPaaS, to Enable a Consistent View of Customers Across Hundreds of Different…

Addition of PieSync's two-way customer data synchronization technology will give growing companies a more holistic view of their customers and fuel the growth of HubSpot's platform ecosystem HubSpot, a leading growth platform, announced today that it has acquired PieSync, the fastest-growing real-time intelligent customer data synchronization platform. PieSync is one of the only iPaaS offerings that provides both a current and historical two-way sync of customer data that operates in the background, freeing up precious time…

MarTech Interview with Charlie Ungashick, CMO at Validity Inc.

"There’s too much hype around AI in general in my view but if you can see past the hype, AI holds great potential for a more targeted and enriched Email Marketing experience, both for marketers and customers." Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new software we would implement, and I met the people who were behind the startup’s technology. I realized right away…

Viewbix Joins Hubspot Marketplace’s Apps for Agencies as a Certified Partner

Platform Provides Cloud-Based Marketing And Sales Software To 64,500+ Customer Base In Over 100 Countries Viewbix Inc., a leading provider of state-of-the-art video analytics and engagement platforms used by prominent brands, agencies and networks around the world,  announced that it is now listed in the HubSpot App Marketplace as a Certified App Partner. HubSpot is a cloud-based software platform that unites software, education, and communities to help businesses grow better. Marketing Technology News: IBM Watson…

Best Ways to Increase Inbound Leads

You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you. Your leads are the lifeblood of your business. They are the fruit of all your marketing efforts. To generate more leads from your Digital Marketing strategy, there are a few things that you must remember. Getting Found Is the Key In a survey conducted by HubSpot among 3,500 marketers, high-performers emphasized programs that get their contents…

Video Marketing – The Powerful Way to Boost Your Online Presence

Nowadays, Video Marketing has become the most powerful way to reach audiences. It has quickly transformed the demand of customers. The increased use of Video Marketing has also affected how businesses reach their consumers and pitch their products. Research has shown that Video Marketing is much more convincing than any other Marketing type. It can target approx 81% of the customers reach once. From a business point of view, Video Marketing is more comfortable to create and work on. And seeing today's tremendous increase in…

Inbound Ignited Becomes A HubSpot Silver Certified Agency Partner

Inbound Ignited, a digital marketing and sales enablement firm, announced that it has become a HubSpot Silver Certified Agency Partner. HubSpot, a leading growth platform, works with partners to help businesses achieve success with their cutting-edge software, strategy, and support. Marketing Technology News: ChannelAdvisor Enhancements, Including Checkout on Instagram, Enable Brands and Retailers to Strengthen Holiday Season Performance Inbound Ignited has made use of the HubSpot platform and methodologies to engage…

MarTech Interview with Simone Di Somma, Founder and CEO at Askdata

"AI is a tool that can be deployed to create new services transforming the customer and the employee experience." Tell us about your role and journey into Technology. I’m the CEO of Askdata: we make data searchable to everyone through natural language. What unique challenges did you meet and overcome in this journey? We started our journey in 2014 with the obsession of making data access as simple as searching for a restaurant on Google. We are radically changing how people can interact with data on a daily basis. In…

HubSpot Expands Functionality of its Growth Platform With New Features Announced at INBOUND 2019

New features include a machine learning tool to remove duplicate contacts, expanded functionality in Sales Hub Professional, and improvements to HubSpot Conversations Christopher O'Donnell, SVP of product at HubSpot, took the stage at INBOUND 2019 to showcase the top ideas from customers that the company has now implemented in the product. Customers will enjoy improved functionality, greater reliability, and a more sophisticated user experience across the entire HubSpot platform. "We get hundreds of suggestions from our…

HubSpot Launches Redesigned App Marketplace to Make It Easier for Growing Businesses

Improving the Marketplace Experience Is Another Step in Hubspot's Efforts to Expand and Enhance Its All-On-One Platform HubSpot, a leading growth platform, announced the launch of a new app marketplace that features hundreds of third-party tools that HubSpot users can integrate with their accounts. Businesses can discover new integrations and connect their tools, teams, processes, and data with a single, connected system. "We're dedicated to delivering an open platform that makes it easy for our customers to seamlessly…

Hubspot Partners with Leading Marketing Data Engine, Supermetrics, and Enables Much-Requested Multi-Portal Analytics and Reporting for the…

With the new Supermetrics HubSpot connector launching today, marketers can now, for the first time, combine data across HubSpot portals with just a few clicks. No programming or integration work is needed. The solution is very much anticipated as it enables marketers to effortlessly consolidate HubSpot data with other marketing data HubSpot has partnered with Supermetrics to solve some major reporting pain points for its customers. HubSpot users can now, for the first time, easily analyze and report data across HubSpot…

WP Engine Site Templates First to Bundle WordPress Site With HubSpot’s Growth Platform

Phenomenal Time Savings and HubSpot Integration Result in Great-Looking WordPress Digital Experiences WP Engine, the WordPress Digital Experience Platform, today announced WP Engine Site Templates, a new site builder that freelancers, small agencies and marketers can use to quickly create beautiful, online sites using curated themes that are integrated with HubSpot’s all-in-one marketing tools. The first WP Engine Site Template bundles HubSpot’s WordPress plugin, a free plugin that includes lead capture tools like forms,…

Ceros To Giveaway Remarkable Attendee Experiences at HubSpot INBOUND 2019 in Boston

Ceros, an experiential content creation platform, announced that it will be an exhibitor in Boston at INBOUND 2019, an annual event hosted by HubSpot conference that brings together sales and marketing executives for a week of education, networking and inspiration, featuring speakers and instructors from all walks of life. Marketing Technology News: Smartling Promotes Ani Obermeier to Vice President of Marketing From September 3 through September 6, Ceros will be welcoming visitors in two locations at the Boston Convention…

MarTech Interview with Owen Hanks, CEO at Measure Protocol

"Market research, data collection and validation are intrinsically linked to MarTech and AdTech." Tell us about your role and journey into Technology. What inspired you to start at Measure Protocol? Our team of founders came together in early 2018 to form Measure Protocol with a broad range of experience, alongside specific skills that lend us to certain roles. While each of our beginnings were very different, they have a few common threads including startups, technology before its time, acquisitions, too many trips to…

Response Media-HubSpot Sales Solution Partnership

Response Media announced that it has become a HubSpot Sales Solution Partner. HubSpot, an industry-leading martech provider of CRM and growth software, is "a natural partner" according to Josh Perlstein, CEO of Response Media. "We are excited to formalize our relationship with HubSpot. Their technology stack and enterprise solutions facilitate our implementation of robust end-to-end marketing automation strategies. We develop these marketing strategies to enhance and optimize customer journeys for many of our Fortune 1000…

MarTech Interview with Igor Volzhanin, CEO at DataSine

"Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to offer a meaningful exchange." Tell us about your role and journey into Technology. What inspired you to start at DataSine? I founded DataSine in 2015, after moving to London to do a Ph.D. in Psychology and Computer Science at the University of London. Prior to that, I spent five years working in International Development, and have lived in New York, Frankfurt, Tirana, and New Delhi. I am quite passionate…

Apollo.io Launches its Self-Service Platform, Empowering Businesses and Opening Up Data-Backed Intelligence

Apollo’s intuitive platform is built on outstanding data with the ability to integrate seamlessly with Salesforce, HubSpot and others Apollo announces its self-service platform, empowering businesses with intelligent sales and marketing. Apollo combines its database and workflows with tools for finding verified emails and direct dials as well as integrations that make existing tools like Salesforce and others even more potent. The company’s approach is to combine all contact, account, activity, and engagement information…