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Video for All: Why Vidyard Chose INBOUND 2018 to Make Big Marketing Technology News

Say it all with a video. Yes, that's what Vidyard has done to the video marketing ecosystem in 2018. With a flurry of exciting new releases and tech integrations, the landscape is brimming with optimism. At INBOUND 2018, Vidyard has announced that HubSpot Video, is now available free to all HubSpot Marketing, Sales, and Service Hub customers. MarTech RADAR 2018: Top 150 B2B Technology Companies We sat down with Tyler Lessard, VP Marketing at Vidyard, to understand what makes video the most exciting Marketing…

HubSpot Launches Bundled Suites to Achieve Sophisticated Sales, Marketing and Service Goals

The Launch Is HubSpot’s Largest Enterprise Software Suite Expansion HubSpot announced the launch of its brand new Sales and Service Enterprise Software Hub for business availability. The company also announced new updates in their Enterprise Marketing Hub, along with promising buyers a discounted rate for a bundled purchase. HubSpot is calling their bundled product, ‘Enterprise Growth Suite’ which will provide advanced enterprise teams with- Control Greater flexibility Deeper integrations Hubspot will…

Vidyard to Power HubSpot Video with Fully Integrated Video Solution

New Solution Powered by Vidyard Enables Marketing, Sales and Service Teams to Easily Create, Share and Track Personalized and Interactive Videos Directly Within the Hubspot Video Platform Today, Vidyard, the leading video platform for business, announced that it will power the new HubSpot Video solution unveiled at INBOUND 2018. As a fully integrated video solution for marketing, sales and customer service, HubSpot Video offers seamless video hosting, in-video CTAs and forms, video analytics and personalized video messaging…

Fastbase Becomes #1 Business Analytics Software, Analyzing an Incredible 1.33 Billion Website Visitors Weekly

Fastbase, the prominent web analytics leader, has surpassed Hubspot and Clearbit in the number of website visitors being analyzed. In just two years, Fastbase has achieved massive success with almost one million top brands using its software to identify important website visitor data. Fastbase's success has been propelled by its popular add-on to Google Analytics that can identify website visitors in real-time providing businesses with powerful insights into their website users' behavior. The Fastbase Webleads software…

TapClicks Becomes a HubSpot Integrator Providing Unified Reporting Across 193 Martech Platforms

TapClicks announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect Integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. HubSpot’s Connect Program is an ecosystem of valuable third-party integrations. Certified Partners comply with a set of…

HubSpot’s Platform Ecosystem Exceeds 200 Participating Partners

Hubspot's Continued Investment in Platform Development Results in 108% Growth in Total Partners HubSpot, a leading growth platform, announced that the HubSpot Connect platform partner program has grown to now include more than 200 integrations. In the last year, HubSpot Connect has seen 108% growth in the number of total Connect partners. There are over 6,000 software vendors building tools for marketing, sales, and service teams. At the same time, the growth rate of SaaS spending per company is projected to increase…

Keeping up with Everyone’s Insatiable Appetite for Visual Content

The value of visual content cannot be understated. Our preference for all things visual is a bit of a no-brainer when you figure that our brains take less than a second to process them. Images paired with written information help boost recall by up to 65 percent, and a recent HubSpot survey revealed that 81 percent of respondents have been convinced to buy a product or service by watching a brand’s video. We know too that companies that use videos in their marketing have 27 percent higher clickthrough rate and 34 percent…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. AdTheorent Launches High-Quality Social Advertising AdTheorent, a New York-based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Klear Introduces Automated Tracking for Influencer Marketing…

Interview with Shubham Goel, Co-Founder, Affinity

"CRMs should be able to go from being systems of record to actual prescriptive platforms where they’re helping the sales rep throughout their days on which deals to reach out to, where the ball is being dropped."Tell us about your journey into technology. What made you co-start Affinity? My co-founder and I were studying at Stanford and spent a summer at an incubator when we discovered the problems that made us start the company. It was fairly serendipitous: we were just looking to better understand what people across…

Lead Liaison Launches Program to Help Startups with Marketing and Sales

Sales and Marketing Solutions Provider Lead Liaison Announces Program for Seed-Stage and Series a Startups as Well as Venture Capitalists, Incubators, Accelerators, and University Programs Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an…

Jane.ai Adds HubSpot Integration to Provide Customers Easier Access to Platform Intelligence

Jane.ai Artificial-Intelligence Chatbot Gives HubSpot Users More Flexibility and Provides Support Needed to Maximize Marketing, Sales and Customer Service Efforts Jane.ai, the first truly AI-Powered Teammate designed for the workplace, officially announced that starting September 1, Jane.ai will release a HubSpot integration to provide users of HubSpot, the leading inbound marketing and sales growth platform, with more flexibility and instant access to the platform's intelligence. As organizations rely on more and more…

HubSpot Platinum Agency Partner TREW Marketing Doubles Growth Leads with Inbound Marketing

Austin-Based Agency TREW Marketing Focuses Specifically on Helping Tech Clients While Using the HubSpot Platform to Grow Leads TREW Marketing is a full-service inbound marketing firm which announced that HubSpot named the company a HubSpot Platinum Agency Partner. TREW Marketing’s success shone in growing leads with inbound marketing. TREW Marketing specifically focuses on marketing to engineers and helping tech clients with website designing, branding, pipeline management and content marketing. TREW Marketing Client,…

Interview with Ben Plomion, CMO, GumGum

"Too many marketers continue to hang on to the more traditional elements of marketing while ignoring those that could help improve consumer engagement and brand visibility."Tell us about your role at GumGum and how you got here. What’s the most fascinating aspect of being a part of GumGum? I joined GumGum three years ago and became Chief Marketing Officer a year later. I am responsible for Brand Management, Integrated Marketing Programs and Corporate Communications. Our company teaches machines how to see things the way…

HubSpot to Launch Enterprise-Level Products and More at INBOUND 2018

Hubspot’s New Products and Capabilities Will Assist Growing Businesses of All Sizes HubSpot, the leading growth platform, has announced that it will be launching major upgrades to its Marketing Hub Enterprise product, new Sales Hub Enterprise Product, new Growth Suite Software bundles, new Service Hub Enterprises and Service Hub Starter products, new platform-wide video functionality and a lot more at INBOUND 2018. INBOUND is Hubspot's annual event and year-round media platform. Brian Halligan, co-founder, and CEO…

Oktopost Becomes a HubSpot Connect Certified Partner

Oktopost Joins HubSpot as a Connect Certified Partner, Empowering B2B Marketers to Build Highly-Targeted Marketing Campaigns with Social Engagement Data Oktopost, the only social media management platform for B2B enterprises, announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading growth platform, works hand-in-hand with Oktopost to supercharge its inbound marketing programs by introducing a new set of social engagement data to its customers. With the Oktopost integration, HubSpot users…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

Interview with Claudio Franco, Global CMO, Gympass

"Data never lies and can unlock so much potential, but it is very much a language that must be learned."Tell us about your role and journey into technology. What made you join Gympass? Ever since I was a kid, I’ve always been passionate about technology. My teenage passion for repairing PCs and developing websites drove me to study Computer and Electronic Engineering. After school, I joined a management consultancy firm for five years and eventually landed as Head of New Business for an Israeli venture backed by Accel…

Interview with Stefan Koenig, Co- Founder and CEO, Hull.io

"Identity resolution has always been a tricky problem because each service has its own way of identifying customers."Tell us about your role at Hull and how you got here. What inspired you to start a technology company? I’m the co-founder and CEO of Hull. Prior to joining Hull, I was running US operations for a European Software company that was acquired by SAP. Once the merger was completed, I decided to leave and was introduced to Hull, where I met Romain and Stephane. Hull’s initial focus was an identity management…

SmartBug Media Named a Q2 North American Impact Award Winner by HubSpot for Client Results and Graphic Design

SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations – announced that HubSpot has recognized the agency as the North American Q2 Impact Award winner of the Inbound Growth Story Award and the Graphic Design Award. The HubSpot awards are announced quarterly and include five areas: Sales Enablement, Integrations Innovation,…

New ABM Converter Solution from CaliberMind Turns Your Marketing Automation and CRM into an Account-Based Marketing Machine

CaliberMind Brings New ABM Solution to Market for Companies Looking for a Better Approach to Run Account-Based Marketing Alongside Their Demand Generation Programs at a Fraction of the Cost CaliberMind, the leading B2B marketing analytics and attribution solution, announced at the Flip My Funnel conference the public release of its patent pending new ABM Converter after being in beta for a few months with select customers. The new ABM Converter enables marketers to repurpose their existing CRM & Marketing Automation…