Hulu

It’s not exactly a secret that the current media landscape is in the midst of a drastic change. Pay Per View TV is now the best way to reach the TV audience. It’s not exactly a secret that the current media landscape is in the midst of a…
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The Subscription Video on Demand (SVOD) industry is considered one of the most mature markets in the world and yet the industry is still showing impressive growth. Netflix is at the top of the food chain already but the SVOD giants have…
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New Deal Brings 14 Additional ViacomCBS Cable Networks to Hulu + Live TV, Including BET, Comedy Central, MTV and Nickelodeon ViacomCBS announced a new distribution agreement that adds more content from ViacomCBS’ leading portfolio of news,…
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With an annual growth rate of 4.1 percent, the video streaming service is expected to reach $26 billion this year. Netflix founded way back in 1997, is probably the first name that comes to mind when talking about online streaming services.…
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Quibi had a rather short stint, but it’s vanishing act will leave a stale taste in the mouth of everyone in the ad tech industry. Investors lost $1.8 billion that they invested hoping to build an adtech-centric company that would…
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Popular subscription Video on-demand (VOD) streaming service provider Disney+ is entertaining millions of users with great content. But, the platform has earned special recognition from an unexpected quarter. The American Council of the…
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VIZIO's Smartcast Experience Is Faster and More Responsive, With More Free Channels and Popular Apps Built-In, and Wireless Streaming Features for the Ultimate Smart Home Experience VIZIO, Inc., the #1 American-based TV brand, known for…
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If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the…
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Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote.…
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New report finds a high level of anticipation for Disney+ in the US, with thousands of consumers planning to cancel existing streaming subscriptions in favour of the service Disney+ only went live yesterday but 40% of US consumers…
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New Service Combines Streaming Platforms For Free; Eliminates Wasted Search Time for Favorite Movies and TV Series Minnow, a next generation streaming video guide is being unveiled in a national rollout that combines all of the…
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LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest Infusion of Connected TV to Its Platform LiveRamp is one of the global leaders for…
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With Global Conglomerates Withholding Data Behind Iron Fortresses, TIM Ventures into Other Avenues to Find Solutions for Precise Measurement of Advertising TIM (Truth in Measurement) has established itself as an industry category that…
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When I was launching the first Season of Survivor with the rest of the team at CBS in 1999, I remember getting a lot of very skeptical feedback. Who would have thought 18 years later Survivor would still be on the air, producing fresh, new…
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Report Acknowledges Internet Advancements as Biggest Driving Factor of Changes In Consumer Viewing Habits and Growth in Digital TV SpotX, the global video advertising and monetization platform, released a new white paper exploring the…
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OpenX's Latest Announcement Follows Series of Senior Mobile and Video Product Hires Leading programmatic adtech provider, OpenX has announced the appointment of Todd Parsons as Chief Product Officer. An expert in audience identification,…
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A Lie Detector on Steroids, SPARK Neuro's Unmatched Ability to Evaluate Audience Engagement Provides Critical Data to Clients Including Hulu, Anheuser-Busch, Paramount, Clorox and More SPARK Neuro, the company revolutionizing the…
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Most Consumers Now Supplement Renting and Buying Video with Netflix, Amazon Prime Video, and Other SVOD Services While the majority of consumers in the United States view video content from a variety of sources, in both physical and…
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comscore's New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living Room Devices comScore has announced a pilot program for its newest solution aimed to solve the…
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Walmart Will Reportedly Offer Video-streaming Service at a Cheaper Rate than Competitors Netflix and Amazon Prime Video The next brand to reportedly enter the video-streaming war is Walmart. This will put Walmart in direct competition…
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