MarTech Interview with Ashwin Navin, CEO and Co-Founder, Samba TV
"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, …
LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform
LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest …
TIM Launches in an Attempt to Introduce Ethics into Measuring Advertisements
With Global Conglomerates Withholding Data Behind Iron Fortresses, TIM Ventures into Other Avenues to Find Solutions for Precise Measurement of …
What Does Original Content Mean?
When I was launching the first Season of Survivor with the rest of the team at CBS in 1999, I …
SpotX Releases New ‘Global TV and Video Trends’ White Paper
Report Acknowledges Internet Advancements as Biggest Driving Factor of Changes In Consumer Viewing Habits and Growth in Digital TV SpotX, …
OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer
OpenX’s Latest Announcement Follows Series of Senior Mobile and Video Product Hires Leading programmatic adtech provider, OpenX has announced the appointment of …
SPARK Neuro Closes $13.5 Million Series A Funding Round with Star Studded Investor Lineup
A Lie Detector on Steroids, SPARK Neuro’s Unmatched Ability to Evaluate Audience Engagement Provides Critical Data to Clients Including Hulu, …
Nearly One-Fifth of US Video Consumers Choose Subscription Video Only, The NPD Group Says
Most Consumers Now Supplement Renting and Buying Video with Netflix, Amazon Prime Video, and Other SVOD Services While the majority …
comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge
comscore’s New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living …
Walmart is Knock Knock Knocking on OTT’s Doors
Walmart Will Reportedly Offer Video-streaming Service at a Cheaper Rate than Competitors Netflix and Amazon Prime Video The next brand …
Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service
Parks Associates’ OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research …
Yeah, OTT Advertising is a BFD
“Welcome to the modern day gold rush of 2018 – OTT. If you are close enough to it, you can …
Video Streaming Dominates Subscription TV in Customer Satisfaction, ACSI Data Show
Netflix, PlayStation Vue, and Twitch Lead are Among Streaming Services Atop the Telecommunications Segment, says ACSI Report Customer satisfaction with …
OpenX Expands Mobile and Video Product Leadership Team with New Hiring
OpenX Welcomes Senior Hires from Viacom, Hulu, and Adcolony; Demonstrates How Mobile and Video Growth Continues to Surge in Q1 of …
Ahead of Digital NewFronts, YouTube and Hulu Reign Supreme, Finds Matrix Solutions
New Forecast from Matrix Solutions Reveals Americans Aren’t Excited About Video Content from the Majority of Companies Presenting at NewFronts …
TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo
Walt Horstman SVP, Advanced Media & Advertising, TiVo In 2018, would you be still paying for TV advertising over digital? …
The “New” Path to Scale
In today’s media world the big keep getting bigger, Google/YouTube and Facebook/Instagram count their users in the billions while traditional …