Hulu

Pixalate's Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories: Spotify, Hulu among leaders in August 2022 Pixalate, the market-leading fraud…
Read More...

Strong momentum as customers turn to Intelligent Creative as a core driver of marketing performance Investment enables VidMob to accelerate platform development and expand its global footprint VidMob, the leading platform for Intelligent…
Read More...

Revamped AI-Based Study Reveals Disney Ranks First in the Industry, Followed by YouTube and Netflix The media & entertainment industry topped MBLM's Brand Intimacy 2022 Study, the largest study of brands based on emotions, now in its…
Read More...

Growth Fueled by New Customers for YouTube, CTV, and Brand Suitability Offerings Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Roku, Hulu and Amazon Fire TV announced that 2021 was…
Read More...

Top ten list reveals significant changes as Disney+ moves into the top three of OTT services; Netflix and Prime Video retain their top spots Parks Associates, at the close of the fourth annual Future of Video conference, released its…
Read More...

The addition of Danby, one of the first employees at MiQ, comes as Pixability's European operations are rapidly expanding Pixability , the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon…
Read More...

It’s not exactly a secret that the current media landscape is in the midst of a drastic change. Pay Per View TV is now the best way to reach the TV audience. It’s not exactly a secret that the current media landscape is in the midst of a…
Read More...

The Subscription Video on Demand (SVOD) industry is considered one of the most mature markets in the world and yet the industry is still showing impressive growth. Netflix is at the top of the food chain already but the SVOD giants have…
Read More...

New Deal Brings 14 Additional ViacomCBS Cable Networks to Hulu + Live TV, Including BET, Comedy Central, MTV and Nickelodeon ViacomCBS announced a new distribution agreement that adds more content from ViacomCBS’ leading portfolio of news,…
Read More...

With an annual growth rate of 4.1 percent, the video streaming service is expected to reach $26 billion this year. Netflix founded way back in 1997, is probably the first name that comes to mind when talking about online streaming services.…
Read More...

Quibi had a rather short stint, but it’s vanishing act will leave a stale taste in the mouth of everyone in the ad tech industry. Investors lost $1.8 billion that they invested hoping to build an adtech-centric company that would…
Read More...

Popular subscription Video on-demand (VOD) streaming service provider Disney+ is entertaining millions of users with great content. But, the platform has earned special recognition from an unexpected quarter. The American Council of the…
Read More...

VIZIO's Smartcast Experience Is Faster and More Responsive, With More Free Channels and Popular Apps Built-In, and Wireless Streaming Features for the Ultimate Smart Home Experience VIZIO, Inc., the #1 American-based TV brand, known for…
Read More...

If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the…
Read More...

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote.…
Read More...

New report finds a high level of anticipation for Disney+ in the US, with thousands of consumers planning to cancel existing streaming subscriptions in favour of the service Disney+ only went live yesterday but 40% of US consumers…
Read More...

New Service Combines Streaming Platforms For Free; Eliminates Wasted Search Time for Favorite Movies and TV Series Minnow, a next generation streaming video guide is being unveiled in a national rollout that combines all of the…
Read More...

LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest Infusion of Connected TV to Its Platform LiveRamp is one of the global leaders for…
Read More...

With Global Conglomerates Withholding Data Behind Iron Fortresses, TIM Ventures into Other Avenues to Find Solutions for Precise Measurement of Advertising TIM (Truth in Measurement) has established itself as an industry category that…
Read More...

When I was launching the first Season of Survivor with the rest of the team at CBS in 1999, I remember getting a lot of very skeptical feedback. Who would have thought 18 years later Survivor would still be on the air, producing fresh, new…
Read More...