IBM Watson Advertising

Weather Targeting Solution Provides Brands and Agencies using MediaMath's DSP the Opportunity to Break Free from Traditional Identifiers MediaMath, the acclaimed independent advertising technology company for leading brands and agencies,…
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IBM and its subsidiary The Weather Company, which includes The Weather Channel digital properties, were determined to be "the overall most accurate provider globally" by ForecastWatch, a premier organization for evaluating the accuracy of…
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Magnite, the world’s largest independent sell-side advertising platform, announced the completion of the first phase of a Publisher First-Party Segments Initiative which addresses the needs of buyers and sellers in a cookieless environment.…
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Six-Month Research Effort Will Use Open-Source AI Technology and Campaign Data from the Ad Council IBM Watson Advertising today announced a research initiative that will apply open-source AI technology, developed by IBM, to better…
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As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale IBM, today announced the expansion of IBM…
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Jana Jakovljevic Joins Cognitiv After Successful Outings at Rubicon Project, Spotify, and IPONWEB Cognitiv, a provider of neural network technology for marketers, announced the appointment of Jana Jakovljevic as VP of Strategic…
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