Cognitiv Taps Marketing Veteran Jana Jakovljevic As VP of Strategic Partnerships

Jana Jakovljevic Joins Cognitiv After Successful Outings at Rubicon Project, Spotify, and IPONWEB

Cognitiv, a provider of neural network technology for marketers, announced the appointment of Jana Jakovljevic as VP of Strategic Partnerships. In this newly created position, Jakovljevic will be responsible for building Cognitiv’s partner network to enable deep learning through Cognitiv’s NeuralMind, a self-learning technology that automatically creates custom algorithms that continuously grow more accurate over time.

Jana Jakovljevic
Jana Jakovljevic

Jana Jakovljevic will report directly to Jeremy Fain, the CEO and co-founder of Cognitiv.

At the time of this announcement, Jakovljevic said, “Today’s marketer needs to use all the data points available to them but as these data sets multiply and become more complex it is increasingly difficult to make sense of it all. A neural network as trained by Cognitiv can make accurate predictions with all of that data, well beyond any technology which exists today. They have proven their NeuralMind can optimize campaigns more efficiently having already increased ROI for marketers across several verticals.”

Cognitiv solves a formerly unsolvable problem for marketers: How to use Big Data to precisely buy ads that target the right consumers, at the right time, in the right place.

Jana added, “I look forward to supporting Cognitiv’s innovation and growth by identifying additional opportunities to help marketers harness the power of this cutting-edge science.”

Read More: AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

“Jana is an industry veteran in programmatic and emerging advertising technology solutions,” said Jeremy Fain.

Jeremy added, “Jana’s experience will help Cognitiv to further its goal of using Deep Learning to predict human behavior for marketers.  Her work, bringing in new and innovative data partners as well as finding new uses for our NeuralMind technology, will drive the continued improvement and effectiveness of all our capabilities, including Cognitiv’s programmatic media and dynamic audience scoring products.”

Read More: Interview with Jeremy Fain, CEO, Cognitiv

Prior to Cognitiv, Jakovljevic was VP of Business Development at IPONWEB, where she worked with enterprise businesses to develop technical solutions to their advertising infrastructure challenges. Before that, she was the Global Head of Programmatic Solutions for Spotify, where she helped pioneer programmatic audio by launching the streaming music leader’s global strategy and offerings. Jakovljevic also worked at Rubicon Project, where she played a foundational role in building their international buy-side partnerships among agencies, exchanges, DSPs, and mobile partners. Before Rubicon Project, she held digital media roles at Fox Interactive Media and CIS Internet.

Currently, Cognitiv is the technology powering IBM Watson Advertising products and is the first neural network technology that unearths patterns of consumer behavior so marketers can accurately pinpoint consumers who want to buy or further engage with their products.

Recommended Read: IBM Study: 61 Percent of CMOs and Sales Leaders Say Cognitive Computing Will Be a Disruptive Force

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