Browsing Tag

Spotify

Verizon Media Partners With Kellogg Company, Snap And Spotify To Address The Global Mental Health Crisis

Introducing Mind Together, a coalition to destigmatize mental health at work What you need to know: Kellogg Company, Snap and Spotify are founding members committing to education, awareness and learning programs for the workforce Mind Together aims to standardize corporate mental health, creating systemic change Global mental health advocacy group Made of Millions will serve as non-profit advisory partner to the coalition Verizon Media, a leader in innovation, content and commerce, announced Mind Together, a…

Audience-Savvy Advertisers Find Golden Opportunity In Podcasts

Podcasting has emerged as a hot new media market. To make the most of the opportunities it offers, Rip Media Group CEO Maury Rogow counsels advertisers to double down on story and focus. The audio streaming platform Spotify introduced Spotify Audience Network, which gives advertisers access to over one million podcasts, including those produced by Slate, Vox Media, ESPN, and How Stuff Works.(1) This, notes Maury Rogow, CEO of Hollywood’s Rip Media Group, comes on the heels of Spotify’s early 2020 introduction of podcast…

Spotify Acquires Locker Room and Announces Plans for a New Live Audio Experience

During Spotify’s first-ever Stream On event last month, we explored the journey of creation, the promise of interactivity, and the investments we’re making to further unlock audio’s potential. Today, we are announcing that Spotify has acquired Betty Labs, the creators of Locker Room, a live audio app that’s changing the way insiders and fans talk about sports. This acquisition* builds on our work to create the “future formats of audio” and will accelerate Spotify’s entry into the live audio space. Marketing Technology…

Adnami Signs Agreement with Matterkind To Deliver High-Impact Formats Programmatically Across Nordic Markets

Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets - Sweden, Denmark, Norway and Finland. Working together as strategic partners, Adnami and Matterkind will create lifetime customer value across addressable activations with high-impact formats which cut through in a fragmented media landscape, delivering better outcomes for a range of…

Spotify Announces Addition to Board of Directors

Spotify announced that Mona Sutphen will join the Spotify Board of Directors in April of 2021, subject to shareholder approval. Ms. Sutphen is a private equity advisor and a co-founder/advisor for several technology start-ups, and was a senior White House official during the Obama Administration. “Mona has built a career in both the private and public sectors advising leaders on international and U.S. domestic policy, technology, macroeconomics and trade, and human rights...and that’s just the tip of the iceberg,”…

Spotify Launches in South Korea

World’s most popular audio streaming subscription service launches in the birthplace of K-Pop Spotify launches its service in South Korea, giving Korean listeners access to over 60 million tracks and over 4 billion playlists from around the world. As the world’s most popular audio streaming subscription service, Spotify offers an effortlessly simple interface, an innovative technology framework, everyday new music discovery and algorithmic recommendations personalized to each listener’s music taste. This launch brings…

Admix Expands Into US And EMEA With Major Hires from Google and Spotify

Admix, the fast growth London-based games monetisation company, has expanded its commercial team with two major hires in the US and EMEA. These two appointments are the first part of the Admix 2021 expansion plan that will see the company double in size from 40 to 80 staff, following a $8.5 million Series A round in 2020. Michael Silberberg, based in New York, is joining as VP Global Agency Partnerships after 14 years with Google across three continents, notably in London, where he spent five years as the head of global…

Philco and Roku Launch Philco Roku TV Lineup in Brazil

New lineup offers four models, including 50-inch and 58-inch 4K Philco Roku TV models Roku, Inc. and Philco announced a new partnership that will bring the Philco Roku TV models to consumers in Brazil. The new Philco Roku TV models bring affordable streaming through four screen sizes including 32-inch, 42-inch, 50-inch and 58-inch Philco Roku TV models. The 50-inch 4K Ultra HD is already available for purchase online. “We are excited to partner with Philco to introduce the new lineup of Philco Roku TVs to consumers…

Spotify to Launch in South Korea in the First Half of 2021

Spotify announced that it will launch its service in South Korea in the first half of 2021. The world’s most popular audio streaming subscription service will give Korean listeners access to over 60 million tracks and over 4 billion playlists. The launch will enable Korean artists to reach their local music fans, as well as Spotify’s 320 million listeners worldwide. It will also connect listeners in Korea to artists and music from around the world. Marketing Technology News: Unity and Snap Inc. Partner to Extend Ad and…

fuboTV Names Mike Berkley as Chief Product Officer

fuboTV Inc., the leading sports-first live TV streaming platform, has appointed product veteran Mike Berkley to the role of chief product officer (CPO). Berkley joins the company effective immediately and reports directly to CEO David Gandler. As CPO, Berkley will lead product strategy and development for fuboTV across platforms, including connected and smart TVs, mobile, and web. Marketing Technology News: Sycamore Entertainment Group To Launch SEGI TV Network Across Roku, Amazon Fire TV, Apple TV, Samsung Smart TV,…

Hyundai and Spotify Release Digital My City Unlocked Local Experiences

Hyundai and Spotify have come together to inspire drivers and music fans with the My City Unlocked digital experience. Powered by the all-new 2021 Hyundai Elantra, three emerging artists will create a curated virtual tour of their hometowns through audio and visual storytelling. Lauren Juaregui (Miami) – Jauregui has collaborated with some of the world's biggest artists and producers, sold millions of records worldwide, and has amassed millions of global streams. Amber Mark (New York City) – Mark was nominated for…

Spotify Announces Strategic Acquisition Megaphone

Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two companies will achieve this through the power of the Megaphone Targeted Marketplace and by making Streaming Ad Insertion available to third-party…

Gannett Names Mayur Gupta as Chief Marketing & Strategy Officer

Gannett Co., Inc. announced that Mayur Gupta will join the Company as its new Chief Marketing and Strategy Officer, effective September 8, 2020. In this new role, Mr. Gupta will be responsible for driving the vision and strategy as the company transforms into a subscription-led content business. This continuous evolution in a digital economy will strengthen Gannett’s mission to build trusted local communities at the intersection of the organization’s direct-to-consumer and business-to-business endeavors. He will also lead…

Marketing In the ‘New-Normal’ Era with AI and CX Tactics

The global coronavirus pandemic is dramatically changing our world, including the landscape of customer experience (CX) much faster than the marketing and media industries could have anticipated. With people at home, brick-and-mortar businesses have to quickly adopt new digital strategies to provide their customers with what they need right now.  In order to deliver on customer expectations, the best brands have strategies that continuously develop relationships through a series of thoughtful interactions, resulting in an…

Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform

Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimization Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad…

Spotify and Universal Music Group Announce Global, Multi-Year License Agreement

Spotify, the world’s most popular audio streaming subscription service, and Universal Music Group (UMG), the world leader in music-based entertainment, announced a new, multi-year global license agreement that further aligns the companies’ efforts to foster groundbreaking new features providing value for artists and great experiences for music fans. With this new agreement, the companies advance their industry-leading partnership, reflecting a shared commitment to music’s continued growth, deeper music discovery…

Will the US Podcast Advertising Revenue Hit $1 Billion Mark?

According to the latest IAB report titled the “US Podcast Advertising Revenue Study”, the podcasting media is considered as the most resilient content marketing and advertising platform in the COVID-19 disrupted market. Despite a sluggish run in the last two quarters, podcast formats are seen to be performing better than other advertising channels. The reason? The DIY content creation which can be easily scaled to meet ad messaging standards across multiple marketing genres… According to the IAB report, the US…

Higher Ground and Spotify Announce the Michelle Obama Podcast

President Barack Obama and Michelle Obama’s production company, Higher Ground, and Spotify announced the first title from their ongoing partnership, The Michelle Obama Podcast. Hosted by Michelle Obama, the series will bring listeners the former First Lady’s most candid and personal conversations, showing us what’s possible when we allow ourselves to be vulnerable, to open up, and to focus on what matters most. The podcast will debut exclusively on Spotify on July 29, 2020. Like all podcasts on Spotify, it will be…

Spotify Launches in Russia and 12 Additional European Markets

World’s most popular audio streaming subscription service now available to 250 million more people in Europe as Spotify expands to 92 markets worldwide Spotify is available for free, offering unrivaled personalized music discovery Spotify launched its service in 13 new markets across Europe including Russia, one of the world’s top 20 largest streaming markets. Already the world’s most popular audio streaming subscription service, with today’s expansion, Spotify now reaches a current total of 92 markets worldwide. Spotify’s…

FBE Adds Veteran TV and Digital Executive to Team

Nneka Enurah is Multiplatform Media Company's New Head of Development & Partnerships As FBE continues to expand from its digital roots to traditional TV and multiplatform offerings, the company is excited to announce the hiring of veteran digital and TV executive Nneka Enurah as FBE's new Head of Development and Partnerships. Enurah was most recently the Director of Digital Development and Production at Hello Sunshine, the media company founded by Emmy Award-winning actress, producer and entrepreneur Reese…