Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
Spotify Reviews Its Ad Platform and Tells Us What’s Next
Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify …
20 CMOs to Follow on Twitter
MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, …
Aiden.ai Secures $1.6 Million for Their AI-Powered Virtual Marketer
Aiden.ai’s Promising Technology Is Adding a Whole New Dimension to Optimizing Paid Advertising Nowadays, marketers are finding it increasingly complex …
Scripps to Acquire Triton, the Industry Leader in Digital Audio Infrastructure; Measurement
The E.W. Scripps Company is acquiring Triton, the global leader in digital audio technology and measurement services, helping Scripps advance …
Why Refrigerator TV Is the Next Cool Ad Opportunity
If you want to see the future of connected computing, check your fridge. Many prognosticators believe that the mobile era …
Spotify Deepens Relationship with Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform
Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in …
Record Video Growth for Rubicon Project in First Half of 2018 Driven by Private Marketplace Deals
Platform Achieves 70 Percent Year-Over-Year Increase in Video Ad Spend Rubicon Project, the Global Exchange for Advertising, shared highlights of …
ICX Media Expands Leadership Team to Support Growth and Scale
Announcing Spotify Veteran Parbinder Dhariwal as First National Head of Sales, Daniel Jolicoeur as CTO, and Alex Mitchell as CPO …
DialogTech Continues Focus on Growth with New Chief Revenue Officer
DialogTech, the world’s leading provider of actionable marketing analytics for inbound calls, announces the hire of David Rush as Chief Revenue Officer. …
How Adding Audio Advertising to Your Channels Will Mute the Competition
In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate …
Lynn Vojvodich Appointed to the Looker Board of Directors
Looker, a leading data platform company, announced that Lynn Vojvodich has joined the company’s Board of Directors. @lvojvodich joins Looker’s …
Pressboard Launches Pressboard University to Educate Brands and Marketers on How to Create Great Content and Storytelling
Pressboard Will Use This Knowledge to Develop a Concrete Curriculum on Branded Content Pressboard, the world’s number one platform for …
Zone·tv Studio Introduces a Revolutionary AI-Powered Predictive Personalization Platform
Zone·Tv Studio Makes a ‘Spotify-Like’ Experience Possible for Any Television Channel Zone·tv™ is introducing a revolutionary, feature-rich suite of powerful …
Adobe Advertising Cloud Set to Transform Digital Audio Ads Targeting on Smart Speakers
Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated …
Five Disruptive Trends in Social Media Marketing Strategies
In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of …
LookBookHQ Rebrands to PathFactory; Unveils New Content Insight and Activation Engine
LookBookHQ PathFactory Engine Helps B2B Marketers Understand the Role Content Plays in the Buyer’s Journey and Connects Visitors with the …
If AI is Going to Make You a Better Marketer, You Need to Know These Four Things
“Artificial Intelligence”, or AI, is becoming ever more integrated into our everyday lives, but many professionals remain in the dark …
Cognitiv Taps Marketing Veteran Jana Jakovljevic As VP of Strategic Partnerships
Jana Jakovljevic Joins Cognitiv After Successful Outings at Rubicon Project, Spotify, and IPONWEB Cognitiv, a provider of neural network technology …
Machine-Learning Startup Niland is Bought Over By Spotify
Spotify, the music powerhouse has acquired Niland, the French machine learning start-up. Niland, a music technology company that provides music search …