Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in …
Record Video Growth for Rubicon Project in First Half of 2018 Driven by Private Marketplace Deals
Platform Achieves 70 Percent Year-Over-Year Increase in Video Ad Spend Rubicon Project, the Global Exchange for Advertising, shared highlights of …
ICX Media Expands Leadership Team to Support Growth and Scale
Announcing Spotify Veteran Parbinder Dhariwal as First National Head of Sales, Daniel Jolicoeur as CTO, and Alex Mitchell as CPO …
DialogTech Continues Focus on Growth with New Chief Revenue Officer
DialogTech, the world’s leading provider of actionable marketing analytics for inbound calls, announces the hire of David Rush as Chief Revenue Officer. …
How Adding Audio Advertising to Your Channels Will Mute the Competition
In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate …
Lynn Vojvodich Appointed to the Looker Board of Directors
Looker, a leading data platform company, announced that Lynn Vojvodich has joined the company’s Board of Directors. @lvojvodich joins Looker’s …
Pressboard Launches Pressboard University to Educate Brands and Marketers on How to Create Great Content and Storytelling
Pressboard Will Use This Knowledge to Develop a Concrete Curriculum on Branded Content Pressboard, the world’s number one platform for …
Zone·tv Studio Introduces a Revolutionary AI-Powered Predictive Personalization Platform
Zone·Tv Studio Makes a ‘Spotify-Like’ Experience Possible for Any Television Channel Zone·tv™ is introducing a revolutionary, feature-rich suite of powerful …
Adobe Advertising Cloud Set to Transform Digital Audio Ads Targeting on Smart Speakers
Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated …
Five Disruptive Trends in Social Media Marketing Strategies
In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of …
LookBookHQ Rebrands to PathFactory; Unveils New Content Insight and Activation Engine
LookBookHQ PathFactory Engine Helps B2B Marketers Understand the Role Content Plays in the Buyer’s Journey and Connects Visitors with the …
If AI is Going to Make You a Better Marketer, You Need to Know These Four Things
“Artificial Intelligence”, or AI, is becoming ever more integrated into our everyday lives, but many professionals remain in the dark …
Cognitiv Taps Marketing Veteran Jana Jakovljevic As VP of Strategic Partnerships
Jana Jakovljevic Joins Cognitiv After Successful Outings at Rubicon Project, Spotify, and IPONWEB Cognitiv, a provider of neural network technology …
Machine-Learning Startup Niland is Bought Over By Spotify
Spotify, the music powerhouse has acquired Niland, the French machine learning start-up. Niland, a music technology company that provides music search …
Battle for Machine Learning Dominance Intensifies. Is it Worth the Cost?
The increasing heaps of structured and unstructured data in enterprises has fuelled the need for Machine Learning The world’s largest …