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Gannett Names Mayur Gupta as Chief Marketing & Strategy Officer

Gannett Co., Inc. announced that Mayur Gupta will join the Company as its new Chief Marketing and Strategy Officer, effective September 8, 2020. In this new role, Mr. Gupta will be responsible for driving the vision and strategy as the company transforms into a subscription-led content business. This continuous evolution in a digital economy will strengthen Gannett’s mission to build trusted local communities at the intersection of the organization’s direct-to-consumer and business-to-business endeavors. He will also lead…

Marketing In the ‘New-Normal’ Era with AI and CX Tactics

The global coronavirus pandemic is dramatically changing our world, including the landscape of customer experience (CX) much faster than the marketing and media industries could have anticipated. With people at home, brick-and-mortar businesses have to quickly adopt new digital strategies to provide their customers with what they need right now.  In order to deliver on customer expectations, the best brands have strategies that continuously develop relationships through a series of thoughtful interactions, resulting in an…

Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform

Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimization Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad…

Spotify and Universal Music Group Announce Global, Multi-Year License Agreement

Spotify, the world’s most popular audio streaming subscription service, and Universal Music Group (UMG), the world leader in music-based entertainment, announced a new, multi-year global license agreement that further aligns the companies’ efforts to foster groundbreaking new features providing value for artists and great experiences for music fans. With this new agreement, the companies advance their industry-leading partnership, reflecting a shared commitment to music’s continued growth, deeper music discovery…

Will the US Podcast Advertising Revenue Hit $1 Billion Mark?

According to the latest IAB report titled the “US Podcast Advertising Revenue Study”, the podcasting media is considered as the most resilient content marketing and advertising platform in the COVID-19 disrupted market. Despite a sluggish run in the last two quarters, podcast formats are seen to be performing better than other advertising channels. The reason? The DIY content creation which can be easily scaled to meet ad messaging standards across multiple marketing genres… According to the IAB report, the US…

Higher Ground and Spotify Announce the Michelle Obama Podcast

President Barack Obama and Michelle Obama’s production company, Higher Ground, and Spotify announced the first title from their ongoing partnership, The Michelle Obama Podcast. Hosted by Michelle Obama, the series will bring listeners the former First Lady’s most candid and personal conversations, showing us what’s possible when we allow ourselves to be vulnerable, to open up, and to focus on what matters most. The podcast will debut exclusively on Spotify on July 29, 2020. Like all podcasts on Spotify, it will be…

Spotify Launches in Russia and 12 Additional European Markets

World’s most popular audio streaming subscription service now available to 250 million more people in Europe as Spotify expands to 92 markets worldwide Spotify is available for free, offering unrivaled personalized music discovery Spotify launched its service in 13 new markets across Europe including Russia, one of the world’s top 20 largest streaming markets. Already the world’s most popular audio streaming subscription service, with today’s expansion, Spotify now reaches a current total of 92 markets worldwide. Spotify’s…

FBE Adds Veteran TV and Digital Executive to Team

Nneka Enurah is Multiplatform Media Company's New Head of Development & Partnerships As FBE continues to expand from its digital roots to traditional TV and multiplatform offerings, the company is excited to announce the hiring of veteran digital and TV executive Nneka Enurah as FBE's new Head of Development and Partnerships. Enurah was most recently the Director of Digital Development and Production at Hello Sunshine, the media company founded by Emmy Award-winning actress, producer and entrepreneur Reese…

Millennials Stand Out as Being More Cautious About Their Personal Finances During COVID-19

Equifax Canada collaborates with BEworks to analyze consumer behaviour Equifax Canada analytic data and a recent consumer survey indicates that younger adults (18-34) stand out as being more cautious and concerned about their financial future in the face of the COVID-19 economic crisis. Equifax data analytics confirms that, with reduced opportunity for discretionary spending, younger adults have seen a higher rate of decline in credit card balances since January at 16 per cent as compared to under 12.6 per cent for those…

CRM Must Continue to Evolve in the Wake of COVID-19, Says ERP Advisors Group

ERP Advisors Group hosted a conference call and live podcast to explore "The Evolving Role of CRM Systems in the Wake of COVID-19." Shawn Windle, the Founder and Managing Principal of ERP Advisors Group, noted that even though CRM software is arguably the largest of all software markets, CRM systems are not always used to their fullest potential. Marketing Technology News: EPAM Joins Newly Formed MACH Alliance as Founding Member "With distributed sales and customer support teams, having centralized CRM and ERP tools…

Spotify Launches on Comcast’s Xfinity X1 and Flex

Music Streaming on the TV on the Rise Customers Can Say “Spotify” into the Xfinity Voice Remote to Instantly Access Spotify Free and Spotify Premium with 50 Million Music Tracks and a Wide Range of Podcasts Comcast today announced that Spotify is now available to stream on Xfinity, giving millions of customers the ability to listen to the audio streaming service’s 50 million music tracks and a wide range of podcasts directly on the TV, from the comfort of their home. Starting today, Xfinity Flex customers can say “Spotify”…

Disney+ Surges from Last to First in Offline Conversation Amid Pandemic

Nivea and Colgate, Also Gain Offline; H-E-B and Publix Gain in Social Media; HGTV Gains Online and Offline The impact of the 2020 pandemic is being strongly felt in online and offline consumer conversations as consumer priorities and interests have shifted. Entertainment, and particularly streaming services, are among brands benefiting the most, consistent with earlier reports from Engagement Labs. The TotalSocial rankings are based on a combination of metrics including how much conversation brands earn, how positive,…

DAX Appoints Former Spotify Exec Les Hollander as Chief Growth Officer

DAX, the market leader in digital audio advertising, announced the appointment of Les Hollander to Chief Growth Officer for DAX US and Canada (CA). Reporting directly to Matt Cutair, CEO of DAX US, and Guy Jones, Commercial Operations Director of DAX Worldwide, Hollander assumes responsibility for the business’ US and CA sales development and brand recognition strategy. Working closely with the executive leadership team, Hollander is tasked with enhancing DAX’s programmatic buying channels and podcast publisher offering,…

C-Suite Social Media launches In the Suite Podcast as a Catalyst for Change

Women over 40 now have a new favorite podcast to use as a vehicle for change with the launch of In the Suite, available on Apple Podcasts, iHeart Radio, Google Podcast, Spotify, Sticher, and Tune In + Alexa Founded by Tina Powell, CEO of C Suite Social Media, In the Suite is a podcast created to help close the gap that exists between men and women in the financial services and wealth management industry. In each episode, Host Tina Powell sits down with top female CEOs, founders, innovators, and business leaders to talk…

Aflac Continues to Put People First with ‘Not Alone’ Marketing Campaign

In Partnership with Atlanta's Fastest-Growing Advertising Agency, Insurer Helps Ease the Anxiety of Out-of-Pocket Medical Bills Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric "Not Alone" marketing campaign. Developed in partnership with Dagger, Aflac's new advertising agency of record, the campaign reflects the insurer's commitment to being there for consumers when help is needed most. The new campaign focuses on the wide range of emotions Americans experience…

Podcast Series “The State of Commerce Experience” Debuts Today

The announcement was made today by Bloomreach, a lead sponsor of the new podcast A new podcast series, “The State of Commerce Experience”, hosted by Brian Walker, will make its debut today, featuring discussions with commerce industry experts and thought-leaders from around the world. The podcast will focus on the evolving nature of digital commerce, key industry trends, market dynamics, and how B2B and B2C companies can differentiate themselves to thrive in the current climate. The announcement was made today by…

Mastercard and Diane von Furstenberg Partner to Deliver Curated Shopping Experience for Consumers and Insights for Store Associates

Partnership to also integrate brands shared focus on women’s empowerment efforts Mastercard and Diane von Furstenberg announced a new partnership focused on enhancing the in-store experience for consumers, as well as delivering intelligent insights to store associates through the integration of technology that provides informed product recommendations, store performance analytics, as well as digital discovery and engagement through QR codes. The effort will also encompass a shared focus on women’s empowerment through both…

The Power Pair: How Couples Are Shaping Influencer Marketing

With Valentine’s Day just around the corner, love is in the air. And in the influencer community, those who pair off as couple, may just find themselves a top pick for brands. As compatibility, connectivity and creative content become ever more desirable, social media relationships are driving a new wave of Influencer Marketing – influencer couples creating a unified personal brand that maximizes the value of their ‘coupled up’ status. As of January 2020, there were more than 3.8 billion social media users…

Grammy Bites: 9,000 Users Attacked by Malware Disguised as Billie Eilish in Nigeria

Kaspersky found 30,982 malicious files that used the names of artists or their tracks in order to spread malware Cybercriminals are actively abusing the names of artists and songs nominated for a Grammy 2020 award, in order to spread malware. Kaspersky protection technologies detected a 39% rise in attacks (attempts to download or run malicious files) under the guise of nominees’ work in 2019, compared to 2018. Ariana Grande, Taylor Swift and Post Malone were attackers’ favorites, with these nominees’ names used most…

The Fastest Way to Kill Podcast Advertising

In 2019, the total number of people who have listened to at least one podcast surpassed 50% for the first time, and another 32% are regular monthly listeners, according to a recent study by Edison. That’s a 25% increase from 2018. And among 12-34-year-olds, who are typically even harder to reach, that number is even higher at 70%. It’s easy to see the tremendous potential of podcasts and audio advertising with explosive year-over-year growth. Listeners are just people actively seeking out and subscribing to content from…