Browsing Tag

Spotify

Admix Expands Into US And EMEA With Major Hires from Google and Spotify

Admix, the fast growth London-based games monetisation company, has expanded its commercial team with two major hires in the US and EMEA. These two appointments are the first part of the Admix 2021 expansion plan that will see the company double in size from 40 to 80 staff, following a $8.5 million Series A round in 2020. Michael Silberberg, based in New York, is joining as VP Global Agency Partnerships after 14 years with Google across three continents, notably in London, where he spent five years as the head of global…

Philco and Roku Launch Philco Roku TV Lineup in Brazil

New lineup offers four models, including 50-inch and 58-inch 4K Philco Roku TV models Roku, Inc. and Philco announced a new partnership that will bring the Philco Roku TV models to consumers in Brazil. The new Philco Roku TV models bring affordable streaming through four screen sizes including 32-inch, 42-inch, 50-inch and 58-inch Philco Roku TV models. The 50-inch 4K Ultra HD is already available for purchase online. “We are excited to partner with Philco to introduce the new lineup of Philco Roku TVs to consumers…

Spotify to Launch in South Korea in the First Half of 2021

Spotify announced that it will launch its service in South Korea in the first half of 2021. The world’s most popular audio streaming subscription service will give Korean listeners access to over 60 million tracks and over 4 billion playlists. The launch will enable Korean artists to reach their local music fans, as well as Spotify’s 320 million listeners worldwide. It will also connect listeners in Korea to artists and music from around the world. Marketing Technology News: Unity and Snap Inc. Partner to Extend Ad and…

fuboTV Names Mike Berkley as Chief Product Officer

fuboTV Inc., the leading sports-first live TV streaming platform, has appointed product veteran Mike Berkley to the role of chief product officer (CPO). Berkley joins the company effective immediately and reports directly to CEO David Gandler. As CPO, Berkley will lead product strategy and development for fuboTV across platforms, including connected and smart TVs, mobile, and web. Marketing Technology News: Sycamore Entertainment Group To Launch SEGI TV Network Across Roku, Amazon Fire TV, Apple TV, Samsung Smart TV,…

Hyundai and Spotify Release Digital My City Unlocked Local Experiences

Hyundai and Spotify have come together to inspire drivers and music fans with the My City Unlocked digital experience. Powered by the all-new 2021 Hyundai Elantra, three emerging artists will create a curated virtual tour of their hometowns through audio and visual storytelling. Lauren Juaregui (Miami) – Jauregui has collaborated with some of the world's biggest artists and producers, sold millions of records worldwide, and has amassed millions of global streams. Amber Mark (New York City) – Mark was nominated for…

Spotify Announces Strategic Acquisition Megaphone

Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two companies will achieve this through the power of the Megaphone Targeted Marketplace and by making Streaming Ad Insertion available to third-party…

Gannett Names Mayur Gupta as Chief Marketing & Strategy Officer

Gannett Co., Inc. announced that Mayur Gupta will join the Company as its new Chief Marketing and Strategy Officer, effective September 8, 2020. In this new role, Mr. Gupta will be responsible for driving the vision and strategy as the company transforms into a subscription-led content business. This continuous evolution in a digital economy will strengthen Gannett’s mission to build trusted local communities at the intersection of the organization’s direct-to-consumer and business-to-business endeavors. He will also lead…

Marketing In the ‘New-Normal’ Era with AI and CX Tactics

The global coronavirus pandemic is dramatically changing our world, including the landscape of customer experience (CX) much faster than the marketing and media industries could have anticipated. With people at home, brick-and-mortar businesses have to quickly adopt new digital strategies to provide their customers with what they need right now.  In order to deliver on customer expectations, the best brands have strategies that continuously develop relationships through a series of thoughtful interactions, resulting in an…

Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform

Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimization Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad…

Spotify and Universal Music Group Announce Global, Multi-Year License Agreement

Spotify, the world’s most popular audio streaming subscription service, and Universal Music Group (UMG), the world leader in music-based entertainment, announced a new, multi-year global license agreement that further aligns the companies’ efforts to foster groundbreaking new features providing value for artists and great experiences for music fans. With this new agreement, the companies advance their industry-leading partnership, reflecting a shared commitment to music’s continued growth, deeper music discovery…

Will the US Podcast Advertising Revenue Hit $1 Billion Mark?

According to the latest IAB report titled the “US Podcast Advertising Revenue Study”, the podcasting media is considered as the most resilient content marketing and advertising platform in the COVID-19 disrupted market. Despite a sluggish run in the last two quarters, podcast formats are seen to be performing better than other advertising channels. The reason? The DIY content creation which can be easily scaled to meet ad messaging standards across multiple marketing genres… According to the IAB report, the US…

Higher Ground and Spotify Announce the Michelle Obama Podcast

President Barack Obama and Michelle Obama’s production company, Higher Ground, and Spotify announced the first title from their ongoing partnership, The Michelle Obama Podcast. Hosted by Michelle Obama, the series will bring listeners the former First Lady’s most candid and personal conversations, showing us what’s possible when we allow ourselves to be vulnerable, to open up, and to focus on what matters most. The podcast will debut exclusively on Spotify on July 29, 2020. Like all podcasts on Spotify, it will be…

Spotify Launches in Russia and 12 Additional European Markets

World’s most popular audio streaming subscription service now available to 250 million more people in Europe as Spotify expands to 92 markets worldwide Spotify is available for free, offering unrivaled personalized music discovery Spotify launched its service in 13 new markets across Europe including Russia, one of the world’s top 20 largest streaming markets. Already the world’s most popular audio streaming subscription service, with today’s expansion, Spotify now reaches a current total of 92 markets worldwide. Spotify’s…

FBE Adds Veteran TV and Digital Executive to Team

Nneka Enurah is Multiplatform Media Company's New Head of Development & Partnerships As FBE continues to expand from its digital roots to traditional TV and multiplatform offerings, the company is excited to announce the hiring of veteran digital and TV executive Nneka Enurah as FBE's new Head of Development and Partnerships. Enurah was most recently the Director of Digital Development and Production at Hello Sunshine, the media company founded by Emmy Award-winning actress, producer and entrepreneur Reese…

Millennials Stand Out as Being More Cautious About Their Personal Finances During COVID-19

Equifax Canada collaborates with BEworks to analyze consumer behaviour Equifax Canada analytic data and a recent consumer survey indicates that younger adults (18-34) stand out as being more cautious and concerned about their financial future in the face of the COVID-19 economic crisis. Equifax data analytics confirms that, with reduced opportunity for discretionary spending, younger adults have seen a higher rate of decline in credit card balances since January at 16 per cent as compared to under 12.6 per cent for those…

CRM Must Continue to Evolve in the Wake of COVID-19, Says ERP Advisors Group

ERP Advisors Group hosted a conference call and live podcast to explore "The Evolving Role of CRM Systems in the Wake of COVID-19." Shawn Windle, the Founder and Managing Principal of ERP Advisors Group, noted that even though CRM software is arguably the largest of all software markets, CRM systems are not always used to their fullest potential. Marketing Technology News: EPAM Joins Newly Formed MACH Alliance as Founding Member "With distributed sales and customer support teams, having centralized CRM and ERP tools…

Spotify Launches on Comcast’s Xfinity X1 and Flex

Music Streaming on the TV on the Rise Customers Can Say “Spotify” into the Xfinity Voice Remote to Instantly Access Spotify Free and Spotify Premium with 50 Million Music Tracks and a Wide Range of Podcasts Comcast today announced that Spotify is now available to stream on Xfinity, giving millions of customers the ability to listen to the audio streaming service’s 50 million music tracks and a wide range of podcasts directly on the TV, from the comfort of their home. Starting today, Xfinity Flex customers can say “Spotify”…

Disney+ Surges from Last to First in Offline Conversation Amid Pandemic

Nivea and Colgate, Also Gain Offline; H-E-B and Publix Gain in Social Media; HGTV Gains Online and Offline The impact of the 2020 pandemic is being strongly felt in online and offline consumer conversations as consumer priorities and interests have shifted. Entertainment, and particularly streaming services, are among brands benefiting the most, consistent with earlier reports from Engagement Labs. The TotalSocial rankings are based on a combination of metrics including how much conversation brands earn, how positive,…

DAX Appoints Former Spotify Exec Les Hollander as Chief Growth Officer

DAX, the market leader in digital audio advertising, announced the appointment of Les Hollander to Chief Growth Officer for DAX US and Canada (CA). Reporting directly to Matt Cutair, CEO of DAX US, and Guy Jones, Commercial Operations Director of DAX Worldwide, Hollander assumes responsibility for the business’ US and CA sales development and brand recognition strategy. Working closely with the executive leadership team, Hollander is tasked with enhancing DAX’s programmatic buying channels and podcast publisher offering,…

C-Suite Social Media launches In the Suite Podcast as a Catalyst for Change

Women over 40 now have a new favorite podcast to use as a vehicle for change with the launch of In the Suite, available on Apple Podcasts, iHeart Radio, Google Podcast, Spotify, Sticher, and Tune In + Alexa Founded by Tina Powell, CEO of C Suite Social Media, In the Suite is a podcast created to help close the gap that exists between men and women in the financial services and wealth management industry. In each episode, Host Tina Powell sits down with top female CEOs, founders, innovators, and business leaders to talk…