Cognitiv

Company Adds Casper, LOLA and Bufferin to Client Roster. Doubles Employee Headcount Cognitiv, the leading provider of deep learning AI for marketers, announced the completion of an extensive brand refresh effort in response to accelerated company growth, and a renewal of its corporate vision and values. At the heart of Cognitiv’s updated branding efforts is a new tagline “The brain behind the brands,” which represents the company’s performance, intelligence, and reliability. It also reinforces Cognitiv’s mission to use…

"It has been proven over and over again that brands that continue to advertise during recessions bounce back faster than those that do not. " How has your business changed since the COVID-19 pandemic? We have closed our offices and are now 100% remotely working for our clients. We are spread out across the two coasts, but we are still working really well together and every day it gets easier. Our business has changed for the better because marketers are much more focused on ROI than before the pandemic, and being…

Cognitiv Incremental: A Marketer’s Answer to a Brand’s #1 Question “Did My AD Campaign Cause a New Consumer to Convert?” Cognitiv, the first self-learning, fully automated neural network technology available for marketers, announced the official launch of Cognitiv Incremental, a new product designed to help marketers accurately achieve consistent, scalable incremental lift.  Cognitiv Incremental is the latest product in the company’s robust portfolio of performance-based solutions which includes Cognitiv Performance,…

Cognitiv Search Harnesses the Power of AI for Real-Time Search Optimization Cognitiv, the first self-learning, fully automated neural network technology available for marketers, announced the launch of Cognitiv Search, the first-ever deep learning search optimization platform to use artificial neural networks to optimize paid search campaigns based on internal and external triggers. “Consumer purchasing behavior has always been influenced by triggers like weather, time of day, and location. However, optimizing search…

Cognitiv, the First Self-Learning, Fully Automated Neural Network Technology Available for Marketers, Announced Its NeuralMind Platform Has Won Best Overall Technology for Programmatic Trading at the Annual Drum Digital Trading Awards Cognitiv, the first self-learning, fully automated neural network technology available for marketers, announced its NeuralMind platform has won Best Overall Technology for Programmatic Trading at the Annual Drum Digital Trading Awards held in New York City on November 1. “We are elated and…

Cognitiv, the First Company to Develop Neural Network Technology for Marketers, Announced That Its NeuralMind Platform Has Been Selected as a Finalist in the Best Mobile Marketing Platform Category for the Digiday Technology Awards Cognitiv, the first company to develop neural network technology for marketers, announced that its NeuralMind platform has been selected as a finalist in the Best Mobile Marketing Platform category for the Digiday Technology Awards. The Digiday Technology Awards, formerly the Digiday Signal…

Jana Jakovljevic Joins Cognitiv After Successful Outings at Rubicon Project, Spotify, and IPONWEB Cognitiv, a provider of neural network technology for marketers, announced the appointment of Jana Jakovljevic as VP of Strategic Partnerships. In this newly created position, Jakovljevic will be responsible for building Cognitiv’s partner network to enable deep learning through Cognitiv’s NeuralMind, a self-learning technology that automatically creates custom algorithms that continuously grow more accurate over time.…

Company Will Continue to Empower Businesses to Make Smarter Decisions by Providing Unprecedented Access to Human Activity Through the Real World Graph Barely months before GDPR comes into force, Unacast, the maker of Real World Graph, has announced that is has raised $17.5 million in a new funding round. The leading contextual and transparent location data platform scooped the funding round from its lead investors, Transatlantic fund White Star Capital, and joined by strategic investor Telia, a leading European telco, and…

"The biggest challenge for a CMO to create a comprehensive marketing solution is the walled-garden social platforms themselves. " On Marketing Technology MTS: Tell us about your role at Cognitiv and how you got there. What inspired you to start a deep-learning company? I am the CEO and Co-Founder at Cognitiv. My partners and I are lucky to have strengths in mutually exclusive areas that make us a very effective team. We've also been close friends since we were 10.  We all started as computer science guys in middle and…