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Rubicon Project

Rubicon Project and Telaria Complete Merger Following Stockholder Approvals

Rubicon Project, the global exchange for advertising, and Telaria, the complete software platform that optimizes yield for leading video publishers, announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. The combined company will launch with a new name in the coming months and in the interim, will continue to trade on the New York Stock Exchange under the ticker symbol RUBI. .@RubiconProject and @TelariaVideo…

Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the inclusion of Triton’s marketplace in the Rubicon Project’s exchange. Through this integration, buyers that use the Rubicon Project exchange can now access audio supply from online audio services, platforms, networks, radio and TV broadcasters, audio content publishers, and pro audio producers leveraging Triton’s SSP (supply-side platform). This integration increases buyers’ access to premium audio inventory,…

Rubicon Project Announces DOOH Integration with IZON Network

Partnership Allows Access to Over 2.4 Million Premium Users Rubicon Project, the global exchange for advertising, announced its integration with IZON Network, Inc (OTC: IZNN). This partnership allows advertisers and brands access to more than 6,000 DOOH (digital-out-of-home) screens and 2.4 million premium users across the United States. IZON’s pipeline of an additional 500+ golf courses will mean an additional 37,000 DOOH screens. Rubicon Project's digital-out-of-home offering allows for targeting unique designated…

Rubicon Project Acquires RTK.io, A Leader in Open Source Header Bidding Solutions

Acquisition Extends Company’s Managed Prebid Strategy and Client Base Rubicon Project, the global exchange for advertising, announced the acquisition of RTK.io, a leading provider of tools and services that bring simplicity and control to header bidding for publishers. RTK’s solution is built on Prebid, the same open source framework as Demand Manager, the header bidding solution Rubicon Project launched in May 2019. RTK’s technology and team enable Rubicon Project to extend its Demand Manager product portfolio and client…

Rubicon Project Appoints Sarah Harden to Board of Directors

CEO of Hello Sunshine Brings Entertainment, Direct-to-Consumer Video and Digital Media Expertise to Board Rubicon Project, the global exchange for advertising, announced the appointment of Sarah Harden, Chief Executive Officer of Hello Sunshine, to its Board of Directors. Sarah brings more than two decades of experience in digital media, entertainment and direct-to-consumer video to the Company’s Board. Sarah is currently the Chief Executive Officer of Reese Witherspoon’s media company Hello Sunshine, following five…

Record Video Growth for Rubicon Project in First Half of 2018 Driven by Private Marketplace Deals

Platform Achieves 70 Percent Year-Over-Year Increase in Video Ad Spend Rubicon Project, the Global Exchange for Advertising, shared highlights of its video business through the first half of 2018. During this period, Rubicon Project added new video inventory from premium publishers including Univision/FMG, Spotify, Flipboard and Gannett/USA Today Network, and reported that the total number of video buyers on its exchange had eclipsed 23,000. The company also noted that Private Marketplace (PMP) deals contributed…

Eyeota Hires Experienced AdTech Leader Pieter de Zwart as CTO

Pieter de Zwart Joins Eyeota as Chief Technology Officer to Further Eyeota's Audience Platform Eyeota, the global leader in audience data, hires Pieter de Zwart as Chief Technology Officer to lead the company’s technology strategy and spearhead the development of Eyeota’s global audience platform. Read More: Is Sales, Customer Success? And, Why Is It Not? Pieter joins the team with more than a decade of ad tech engineering and management experience and a proven track record of developing scalable systems and…

PubNative HyBid is The First Hybrid Server-Side Exchange Bidding for Parallel Auction

PubNative HyBid Delivered 35 Percent Performance Uplift over the Top Monetization Solutions on the Market PubNative, a leading mobile monetization platform, announced the launch of HyBid. PubNative HyBid is a unique solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, maximizing revenue. By leveraging Server-Side Exchange Bidding and In-App Pre-Bidding technologies, publishers can now segment valuable impressions to the most competitive…

TripleLift Expands Leadership Team for Publisher and Mobile-Focused Growth Initiatives

Native Advertising Firm Recruited Rubicon Project, Hearst Digital Media and Publishers Clearing House Executives TripleLift, the world’s largest native advertising platform, announced the expansion of its global leadership team, with Jacqueline Quantrell joining as global chief revenue officer; Jason Kleinman as general manager of branded content; and Tom Anderson as general manager of mobile. “As traditional display gives way to native advertising, the direct experience of our new leadership in technology, media and…

TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project

Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Rubicon Project is currently in the process of signing up other major DSPs for guaranteed private marketplace integrations in the near future. To better understand what Rubicon Project's Programmatic Guaranteed Buying Marketplace offers and how advertisers could benefit from such an arrangement, we spoke to their CTO, Tom…

The Remaining Barriers to OTT Advertising’s Boom

A wide chasm exists right now between the amount of time that consumers are spending in over-the-top (OTT) video viewing environments and the level of advertising spend being dedicated to this fast-ascending channel. And it’s not advertisers’ fault. At present, the myriad players who sit between the consumer and the OTT content they want to consume are failing to connect the needed dots to enable effective OTT advertising and enjoyable user experiences. In the coming year, that needs to change. Over-the-top (OTT) video…

Cognitiv Taps Marketing Veteran Jana Jakovljevic As VP of Strategic Partnerships

Jana Jakovljevic Joins Cognitiv After Successful Outings at Rubicon Project, Spotify, and IPONWEB Cognitiv, a provider of neural network technology for marketers, announced the appointment of Jana Jakovljevic as VP of Strategic Partnerships. In this newly created position, Jakovljevic will be responsible for building Cognitiv’s partner network to enable deep learning through Cognitiv’s NeuralMind, a self-learning technology that automatically creates custom algorithms that continuously grow more accurate over time.…

Roxot Report Names AppNexus, Rubicon, and Index Exchange As Top Header Bidding Partners

Roxot Report Names AppNexus, Rubicon, and Index Exchange As Top Header Bidding Partners In collaboration with publishers using Prebid Analytics, Roxot conducted a header bidding partners research based on the real publishers' client-side data. With the rapid development of header bidding, publishers are often overwhelmed with a variety of header bidding wrappers, demand partners, and ways to implement the tech on their sites - there are more than 60 bidder adapters available only for prebid.js. Almost 4 billion ad…

Has Programmatic Delivered on Its Original Promise?

When it first burst onto the market way back in 2006, programmatic was often touted as the answer to finally take digital marketers away from their one-size-fits-all approach. Digital advertising was a blunt instrument that needed to be more targeted, more relevant and much more efficient. Ten years on though, this original promise still hasn’t quite been realized. There’s certainly no call to be pessimistic about what’s been achieved over the last decade. Companies like Rubicon Project, AppNexus, MediaMath and others…