Partnership Allows Access to Over 2.4 Million Premium Users
Rubicon Project, the global exchange for advertising, announced its integration with IZON Network, Inc (OTC: IZNN). This partnership allows advertisers and brands access to more than 6,000 DOOH (digital-out-of-home) screens and 2.4 million premium users across the United States. IZON’s pipeline of an additional 500+ golf courses will mean an additional 37,000 DOOH screens.
Rubicon Project’s digital-out-of-home offering allows for targeting unique designated market areas throughout the U.S. IZON Network’s inventory is now currently available to demand-side platforms (DSPs) via Rubicon Project’s exchange, including MediaMath, The Trade Desk, DataXu and Verizon.
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“Digital-out-of-home continues to be a rapidly growing channel for reaching audiences from an omnichannel marketing standpoint and provides an opportunity for achieving a more unified view of the consumer,” says Michael Chevallier, VP, Sales, Rubicon Project. “Leveraging IZON’s network allows brands and DSPs an opportunity to achieve a more holistic consumer advertising experience; Rubicon Project provides DSPs access to DOOH inventory alongside video, audio, mobile app and display in one unified interface.”
Built on top of the IZON server, IZON Digital Media Network is a proprietary media and entertainment platform for both premium and niche marketplaces that targets premium captive digital-out-of-home audiences. IZON focuses its efforts within the digital-out-of-home vertical where an expanding premium user base already exists, driving revenue from national brands and advertisers.
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IZON drives engagement through current and emerging DOOH channels, beginning with golf carts through IZON Golf GPS tablets, and will be expanding to luxury vehicles, websites, apps and connected TV.
“Partnering with Rubicon Project has further strengthened our commitment to delivering a premium audience to all of our advertisers. At IZON Network, we are dedicated to providing access to the largest premium audiences across the United States, and integrating with Rubicon Project’s ad exchange has allowed us to uplevel our DOOH offering,” said Tim Ummel, CEO, IZON Network.
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