Browsing Tag

identify

Okta Completes Acquisition of Auth0

Identity leaders combine developer and enterprise expertise, offering customers more flexibility Okta, Inc., the leading independent identity provider, today announced the successful completion of its acquisition of Auth0, a leading identity platform for application teams. Together, Okta and Auth0 address a broad set of digital identity use cases, providing secure access and enabling everyone to safely use any technology. The stock transaction, valued at approximately $6.5 billion, will accelerate Okta’s…

Bombora Launches Integration for HubSpot That Helps Identify Unknown, In-Market Net New Accounts

Marketers using Bombora’s Company Surge® for HubSpot to build account lists and segments just received an advantage for delivering targeted account-based marketing (ABM) campaigns thanks to an exclusive new capability from Bombora. Marketing Technology News: Camunda Closes $100 Million Series B Funding Round The leader in intent data has relaunched its integration for HubSpot so that users can now discover previously unknown, net-new in-market businesses automatically, helping them uncover valuable accounts that are…

Despite Negative Perceptions, 52% of Consumers Can Identify Benefits of Targeted Advertising

New data reveals that targeted advertising strategies can help small businesses break into new markets and build brand awareness, despite that people may consider targeted ads annoying, creepy, and invasive. Strikingly personalized targeted ad campaigns have triggered privacy concerns among many, but more than half of consumers (52%) can still name at least one benefit of targeted advertising, according to a new report from Visual Objects, a directory of creative agencies. Marketing Technology News: New GigaOm Report…

SailPoint Announces Intent to Acquire Intello to Identify, Secure, and Govern Access to SaaS Applications for Today’s Digital Enterprise

SailPoint Technologies Holdings, Inc., the leader in identity security for the cloud enterprise, announced its intent to acquire Intello, an early-stage SaaS management company that helps organizations to discover, manage, and secure SaaS applications, particularly the “shadow access” that is currently outside of IT’s purview. This pairing will address a current lack of visibility into what SaaS apps exist across today’s digital business combined with the critical need to properly manage and secure access to these apps for…

GIACT Issues Report on the Growing Global Threat and Sophistication of Business Email Compromise

GIACT, the leader in helping companies positively identify and authenticate customers, announced a new report, Business Email Compromise: A Global Threat, detailing how well-organized cybercrime operations are evolving business email compromise (BEC) schemes. The report also details the diverse ways in which BEC is being committed as well as how businesses can proactively validate account information using real-time, diverse data sets, before a potentially fraudulent payment is disbursed. Marketing Technology News: Kimble…