Browsing Tag

IHS Markit

Comscore and IHS Markit, PlaceIQ, and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale

Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore's Predictive Audiences With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore is excited to launch Predictive Audiences – the industry's first cookie-free targeting capability that enables advertisers to reach audiences…

Ampersand and IHS Markit Announce Availability of 500+ New Polk Audiences in Ampersand’s AND Platform

Leading TV ad planning, buying & measurement platform company partners with Polk Automotive Solutions by IHS Markit, a best-in-class automotive intelligence resource, to offer auto brands seamless access to new vehicle buyers on the largest source of Multiscreen TV in the US Ampersand, the audience-first TV advertising sales and technology platform company, announced it has integrated 500+ custom Polk Audiences by IHS Markit into the AND Platform, Ampersand's TV ad planning, buying and measurement platform launched at…

automotiveMastermind Hires & Promotes New Executives to Strengthen Leadership Team

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, has hired two new executives and promoted one to add to its leadership team. Charity Taylor joins the team as vice president of data analytics, and Matt Leone joins as chief operating officer leading the operations, finance and human resources teams. Mastermind has promoted Tomy Szczypiorski from national enterprise account director to vice president of national…

Katalyst Data Management Partners with IHS Markit to Add AccuMap Data to SeismicZone.com

Agreement adds over 4 million kilometers of AccuMap seismic to SeismicZone e-brokerage Katalyst Data Management announced that they have entered into a commercial agreement with IHS Markit to display seismic data from AccuMap on Katalyst’s SeismicZone.com website. The partnership will bring over 60 years’ worth of seismic data available for license to the public website. SeismicZone.com visitors now have access to over 4.7 million linear kilometers of 2D and 440,000 square kilometers of 3D data, along with key…

As Mobile Operators Skirmish in Early 5G Battle, EE Continues to Win the 4G War

EE cements itself as the UK's leading network, winning or sharing all six RootMetrics categories for the fourth straight test period and delivering speeds that would download a song faster than the other operators RootMetrics by IHS Markit, the industry leader for testing mobile network performance, confirms EE as the UK's leading mobile operator in terms of network performance in its Review of the Mobile Landscape 1H 2019, released.…

RingCentral Ranked #1 in UCaaS, Third Year in a Row

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced it has ranked first in IHS Markit 2019 Unified Communications as a Service (UCaaS) North American Scorecard for the third consecutive year. The IHS Markit annual report evaluates the top 10 North American UCaaS providers, based on market share, financial stability, market momentum, service development, and support options. “Digital transformation continues to shape the modern workforce, and…

IHS Markit White Paper: The Top Technology Trends of 2019

Transformative Technologies Lead to Shifts in How Enterprises Function and How Individuals Live Everyday Life From the potential of 5G, to the power of artificial intelligence (AI), our connected lives are being shaped by the convergence of transformative technologies. For its latest complimentary white paper, “The Top Trends of 2019: Powered by Transformative Technology,” leading analysts from business information provider IHS Markit explore how these technologies are coming together in new and powerful ways,…

Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising

Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes. Eleven partners including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data Cloud, Placed and ResearchNow SSI are now part of the…