Browsing Tag

Immersive Content

TAICCA Shares Taiwan’s Immersive Content Innovation at Cannes XR Keynote Forum

Taiwan's immersive content has emerged as an international powerhouse and featured in the 2020 Cannes XR program keynote forum, "How to Build an Ecosystem for XR? Taiwan as an example" along with the Taiwan Creative Content Agency (TAICCA). Due to the pandemic, the forum was held online at the official site of Cannes Marche du Film on June 25 from 21:00 to 22:00 GMT+2. The president of TAICCA, Lolita Ching-Fang HU, who is also the chairperson of the Immersive Content Grant international jury panel, moderated the forum.…

How to Use Marketing Technology to Drive Remote Sales

Even in the age of Amazon, a lot of business sales processes still rely on in-person visits, consultations, and demos. Or at least, they did up until a worldwide pandemic brought business travel to a screeching halt last month and left most sales teams working from home. So what does this mean for brands whose customers still want and need their products? It’s time to embrace technology that enables remote sales and the kind of work-from-anywhere collaboration that makes remote selling possible. Here, we’ll highlight…

New Ways of Seeing: Playform Launches AI-Powered “Creative Soulmate” for Visual Artists and Designers

Artists have long used technology--from photography to Photoshop--to push their ideas into new territory. Playform offers the latest opportunity for artists and creators to explore the edge of technological possibility and express their humanity. It harnesses AI’s power and turns it into the perfect co-creating companion. Read More: Best Tools to Connect with Gen Z on Instagram Playform gives artists a variety of ways to experiment with generative AI. Using groundbreaking technology, Playform can take a simple…

Virtual Reality and Augmented Reality Projected as a ‘Game-Changer’ for Future of Content

Newly Launched Cross-Platform Content Management System (CMS) for Virtual Reality and Augmented Reality Projected as a ‘Game Changer’ for Future of Content While Virtual Reality — a fully simulated experience — and Augmented Reality— the art of overlaying simulation onto a real-world environment — are becoming increasingly utilized within the business and school setting, these technologies are still very much in their early days, and many apps that are being developed are designed exclusively for a single platform or a…

Now, Experience AR Experience in Your Mastercard Transactions

Mastercard Launches Augmented Reality - AR Experience to Bring Card Benefits to Life; New AR Experience Application Informs and Empowers Cardholders to Maximize the Full Potential of Their Card Benefits Global technology company for payments, Mastercard has unveiled a new AR experience app that lets cardholders see, explore and access the benefits of their Mastercard. The industry-first card benefits app delivers a photorealistic AR experience that transports users to a 360-degree virtual environment, where a series of…

Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

The maker of conversational AI and immersive voice applications for Amazon Studios: The Grand Tour, HeartRadio: iHeart Santa, Amazon Studios: Bosch, HomeAdvisor and a galaxy of other voice-based applications made a soft landing last week as trending news on MarTech acquisitions. As per sources, PullString is now an Apple company. This development opens up new avenues for Mobile Marketing and In-App application developers to leverage technology for making immersive conversational voice apps using AI and Machine Learning. For…

Interview with Caspar Thykier, Co-Founder and CEO, Zappar

"We’re on the cusp of an era when augmented reality can take its place among the communications channels businesses and people regularly use." Tell us about your role and how you got here? What galvanized you to start Zappar? I am the CEO and co-founder of Zappar. My co-founders and I were inspired to start Zappar to democratize augmented reality (AR) technology. We wanted to enable companies of all sizes - whether small businesses or big multinationals - to leverage AR within their commercial and marketing strategies…