By requiring logins for purchases, ecommerce platforms gain access to some of the most valuable first-party data in the ecosystem. …
How Rewarded Video Ads Can Drive In-Game Purchases
The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad …
The Two Mobile Trends That Cannot Be Denied
In 2018, Mobile is the new reality. It’s not a trend. It’s not a channel. It’s too big to …
AOL Launches Smart Yield for In-App Header Bidding
Smart Yield Solves Mobile Revenue Challenges for Publishers and App Developers with unified in-app header bidding auction across first and …