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Text Marketing Software Company Develops a Program for Agencies to Add a New Revenue Stream EZ Texting, the #1 SMS marketing software for business, announces its Agency Partner Program, allowing marketing and advertising agencies to use the EZ Texting platform to provide text marketing services to their clients. By providing a suite of tools, including built-in compliance features and marketing-specific integrations, the new partner program makes texting a turnkey marketing operation. EZ Texting, the #1 SMS marketing…

By requiring logins for purchases, ecommerce platforms gain access to some of the most valuable first-party data in the ecosystem. Even after a single purchase, ecommerce platforms know a lot about an individual, from where they live to what kinds of products they prefer to what brands they prefer and general inferences on the socioeconomics of households and individuals. This knowledge enables a great deal of effective loyalty and retention marketing, particularly via email and direct mail. But as it relates to a person’s…

The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that satisfies the needs of advertisers, publishers and gaming audiences. Rewarded video ads provide gamers with a reward for watching the entire length of a video ad. In the mobile gaming world, this format works extremely well in mobile games. For developers, rewarded video ads offer the potential to increase in-app purchases and lengthen play session times, therefore increasing loyalty and retention. Also,…

In 2018, Mobile is the new reality. It’s not a trend. It’s not a channel. It’s too big to be either of those things. With nearly 80 percent of the world’s internet users now accessing the web via mobile phones — totaling more than 2.7 billion people regularly using apps and the mobile web worldwide — mobile is simply how things are now. But just as our industry once watched mobile as a trend unto itself — as an observable portion of a larger whole — we’re now seeing two massive forces rise up within…

Smart Yield Solves Mobile Revenue Challenges for Publishers and App Developers with unified in-app header bidding auction across first and third-party demand AOL launched the beta version of Smart Yield, a mobile-first solution that brings the benefits of desktop-based header bidding in-app, allowing mobile publishers and app developers globally to get the full value of an app’s audience. In addition, Smart Yield offers the first server-to-server and client-side hybrid mobile header bidding solution. It seeks to…