By requiring logins for purchases, ecommerce platforms gain access to some of the most valuable first-party data in the ecosystem. …
How Rewarded Video Ads Can Drive In-Game Purchases
The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad …
The Two Mobile Trends That Cannot Be Denied
In 2018, Mobile is the new reality. It’s not a trend. It’s not a channel. It’s too big to …
Digital Desertion: 60% of consumers less loyal to brands after poor website and app performance, survey reveals
Internet users are growing more demanding and less forgiving, according to the results of a consumer survey from Apica, the performance …
AOL Launches Smart Yield for In-App Header Bidding
Smart Yield Solves Mobile Revenue Challenges for Publishers and App Developers with unified in-app header bidding auction across first and …
Tapjoy Research: Mobile Gaming Apps Provide Higher Brand Engagement Than Social Apps
Mobile media is taking marketers by storm. Gaming apps, in particular, have proved to be high ROI-churner in 2016 compared to …