in app Archives — MarTechSeries

MobileTrends

Guest Authors, In App Marketing, Mobile, Mobile Advertising

The Two Mobile Trends That Cannot Be Denied

In 2018, Mobile is the new reality. It’s not a trend. It’s not a channel. It’s too big to

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Gareth NoonanMarch 13, 2018, 9:00 pmMarch 13, 2018 0 1350

apicasystem - Image

In App Marketing, Mobile

Digital Desertion: 60% of consumers less loyal to brands after poor website and app performance, survey reveals

Internet users are growing more demanding and less forgiving, according to the results of a consumer survey from Apica, the performance

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MTS Staff WriterAugust 24, 2017, 7:45 pmAugust 24, 2017 0 523

AOL Launches Smart Yield for In-App Header Bidding

In App Marketing, Native & Programmatic Advertising

AOL Launches Smart Yield for In-App Header Bidding

Smart Yield Solves Mobile Revenue Challenges for Publishers and App Developers with unified in-app header bidding auction across first and

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Nahida ShaikhJune 1, 2017, 12:39 amJune 16, 2017 1 392

In App Marketing

Tapjoy Research: Mobile Gaming Apps Provide Higher Brand Engagement Than Social Apps

Mobile media is taking marketers by storm. Gaming apps, in particular, have proved to be high ROI-churner in 2016 compared to

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Sudipto GhoshJanuary 24, 2017, 1:19 pmMay 23, 2017 1 366

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